Greetings!
In the last issue of The TRIB I shared some tips on using Facebook, but what about actually having a social media strategy? What does that mean any way? Basically, it means being purposeful about how your group uses the new media outlets that are available. I came across a great article from Guidestar about social media strategy recently. The author, Kivi Leroux Miller, suggests that you think of three things when making social media choices- what you want people lot do, think and feel when reading your materials. A summary of her tips are and a free social media webinar opportunity are below. rse! Please share any updatesinformation, we would like to keep the list as cut as possible. 
Than Allison Werner Local Groups Program Manager |
| Three Social Media Tips
I think these tips are especially helpful for groups that are unsure how to best use Facebook or Twitter. They are a reminder to be proactive with social media. Social media is not just the next hip thing to do, it is a way to connect to and build relationships with your members. So before you make your next post think about how Kivi's Leroux Miller's three tips can work for you.
DO Something. Your words are calling them to some kind of action. Donate, volunteer, call your legislator, register, and tell a friend are all common examples of nonprofits asking supporters to do something.
THINK Something. Your words are sharing something helpful or educational. You share a link to a news article or to a free download. You share an interesting fact or story. You offer some how-to instructions or tips. By sharing these updates, you hope readers will think about what you have presented.
FEEL Something. Your words show the human side of your organization and prove that there really are passionate people behind the 501(c)(whatever you are). You are building rapport by sharing content that makes your supporters laugh, cry, smile, feel included, or swell with pride. Never discount the value of building that human rapport. As Dr. Maya Angelou says, "I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."
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Free Social Media Webinar
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Forward Community Investments is hosting a free webinar,
"Technology: Driving Your Mission Through Social Media"
with Laura Gallagher and Liesel Olson of The Creative Company.
The webinar will take place on Wednesday, Sept 21, 2011
from 2:00pm-3:00pm. Click on the link above to register.
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