The spend has been broken in the following:

• Radio 31%
• Online 8%
• TV 35%
• Daily Print 14%
• Community Print 9%
• Out of Home (OOH) 3%

Detailed Medium Breakdown

RADIO - Radio partners were selected based on their market position with M35-54 demographic and each radio partner has offered program integration of some kind - including live remotes, live liners, and live contest reads.

QMFM is included for 2012 based on the station's willingness over the last 12 months to include program integration. QMFM is the top ranked station in Vancouver for VIBS primary demographic M35-54 with an 11.3% of the market share of this audience. QMFM indexes as the fourth highest reach station with Boat Owners, over 15,000 in Vancouver per week. QMFM will be involving their community teams to help spread the word of VIBS. On air elements such as ticket giveaways and live liners by the stations hosts will further promote the show.

TEAM Radio is Vancouver's "Sports" radio station. Currently, Team is ranked second, with 9.1% of the market share, in the M35-54 category. Team indexes as the sixth highest reach station with Boat Owners, over 15,000 in Vancouver per week. VIBS will receive great program integration during a busy part of the NHL season, which translates to higher listenership on this station. The mid-day "Matt Sekeres and Blake Price Show" will broadcast live on-site on the Opening Day, February 8th, which will include live on-air mentions. This buy includes sponsorship of NHL Insider Segments, which are highly listened to and respected programmes. This sponsorship includes a name mention intro ad :10 second live tag.

Jack FM is an "AOR/Modern Rock" station and includes 70's, 80's and 90's rock. This station performs well in both the female and male demographics and gives us strong promotional support that excites the listeners. This station is the third highest rated station for the M35-54 demographic with an 8.9% market share. Jack reaches more than 15,000 listeners who own a boat per week. The Boat Show will receive great program integration with Larry & Willy, who are a consistently top rated Morning Show duo and very well known in the market. They are executing the ticket giveaways/finalist qualifying and the grand prize announcements. There will be further station integration with the prize "Fishing with Phil", through station branded promotional spots.

CKNW is Vancouver's heritage radio station and is the city's top "News/Talk" format. The station currently has an 8.5% market share is ranked #5 in our target demo. CKNW indexes as the second highest reach station with Boat Owners, over 20,000 in Vancouver per week. CKNW will be co-promoting the "Win a Boat" contest, which includes a variety of program integration. They will be broadcasting live on February 10th, which will include 2 - :60 second live cut ins per hour, totalling 8 for the remote.

JRFM is Vancouver's no. 1 Country Music station. JRFM pulls a 5.7% market share in our target demographic of M35-54. Our partnership with JRFM brings many advantages for the show: JRFM listeners are proven to go to Shows that are promoted on the station, JRFM's listener base is one of the most loyal in the city and their on-site remote helps drive traffic to the show. JRFM indexes as the third highest reach station with Boat Owners, over 15,000 in Vancouver per week. VIBS will receive program integration through a Live On-Site Remote, which features 12 x :60 live cut ins at the event.

News 1130 is Vancouver's only all news radio service providing immediate and essential information to all of the Lower Mainland. News 1130 indexes as the highest reach station with Boat Owners, over 24,000 in Vancouver per week. News1130 pulls a 5.1% market share with our M35-54 demographic. VIBS will receive program integration through a Live On-Site Remote (4 hours on site 2 x 60's cut ins per hour).

Star FM is a hot A/C radio format, targeted to the desirable Adult 25-54 demographic. They are the Fraser Valley's most listened to locally focused radio station. They provide great promotional support for events. They are providing an exceptional amount of promotional spots and live liners for the VIBS.

TELEVISION - Television partners were recommended based on their reach within the core demo of M35-54 and willingness to provide value added promotions, which significantly increase the size of the campaign.

Rogers Sportsnet, CityTV and Omni TV (all owned by Rogers) are included for the first time. We have worked with Rogers to include value added elements through locally broadcast CityTV while achieving significant reach through regionally (province wide) broadcast Sportsnet.

Global BC continues to have the most dominant news properties in BC with each show (day part) beating its competition by more than 2-1

Global Television: Global has proven to have strong programming with M35-54, especially their news hour. Global BC's News Programming is the top rated in BC by a very wide margin. Global is offering great program integration by talking about the "Win a Boat" Grand Prize contest through their highly rated Morning News across all 7 days for one week. This contest receives great scheduling in both Vancouver and Kelowna. VIBS is also included in ETC, the weekly events calendar with airs in both prime and fringe programming.

CHEK Television: Although based on Vancouver Island, CHEK reaches over 3.5 million viewers from Vancouver Island through to the Fraser Valley. CHEK news has the highest ranked newscasts on Vancouver Island. They will be executing a ticket giveaway contest for one week through their Noon News.

CityTV (Rogers) has a variety of programming that appeals to our target demographic. They will be incorporating great program integration through their top rated morning show, Breakfast Television. They will be sending a Live Eye to the Boat Show to tape 2 segments that will run during their show. In addition, they will giving away tickets on air for one week.

OMNI (Rogers) targets two of the main ethnicities in Vancouver: the Chinese and Punjabi populations. OMNI will provide integration into their ethnic news programming. They will give away tickets through their Cantonese, Mandarin, and Punjabi News hours.

Sportsnet Pacific (Rogers) is home to the Vancouver Canucks, UFC matches and Connected, one of the most watched sports highlights programs. Purchasing spots on Sportsnet Pacific allows us to geotarget males throughout BC.