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2012 Toronto Boat Show - Newsletter # 8
January 27, 2012 |
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Retail Sales Soar at the 2012 Show! | 
Thank you to all exhibitors for your participation at the 2012 Toronto International Boat Show! The support and commitment that you give throughout the year is tremendous and is sincerely appreciated. We are very happy to report an excellent show and the feedback received by many exhibitors shows very positive results across all product segments! Canada's boating industry is off to a great start in 2012! The final attendance for the show was 76,253 - up 5% from 2011. Attached is the post-show release with additional information related to the attendance, sales and exhibitor feedback. An exhibitor survey will be sent out seperately. Click here to access the post-show press release. |
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Buy A Boat & Win Program Reports 989 Boats Sold at the Show! | |
Over the past nine years the Toronto Boat Show and Skippers' Plan, Robertson & Robertson Yacht Insurance have been promoting an additional incentive for consumers to finalize their purchases before the end of the show.
We had an increase in boats reported sold this year - 989 - up by 21% over 2011.
All boat buyers who entered into the contest are eligible to win the grand prize of $10,000 towards their boat purchase. Plus a daily draw for a Blackberry Playbook.
This years' winner is Les Baker of Bethany, Ontario. Les purchased a Smokercraft 172 Pro Angler. The boat was sold by Gary Lewis of Port Colborne Marine.
Les will be presented his cheque in the spring once he takes possession of his new boat!
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Canadian Boat Show adds Marketing and Communications Specialist | 
Lizanne Madigan has joined Canadian Boat Shows as a specialist in Marketing and Communications to compliment the existing team.
A 17-year veteran of Canada's recreational boating industry, previously Lizanne was Editorial Director for national trade and consumer boating publications, and served on the boards of Discover Boating, Boating Ontario, and Canadian Safe Boating Council. Most recently she was Director of Marketing for Metroland Media Group's Digital Media Group.
Lizanne can be reached at lmadigan@canadianboatshows.com and
905 637-9172. |
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More Promotions & Radio Partners | |
Grand Prize
Donated by Princecraft, Princecraft Sport 164 WS with Mercury Engine and trailer - partnered with Sportsnet Fan 590 and The Toronto Star
Winner: Lori Thornton, Toronto, ON
Boston Whaler Super Boat
Donated by Gordon Bay Marine and partnered with Q107
Winner: Henry Braun, AJax, ON
Deluxe Egan Houseboat (one week vacation)
Donated by Egan Houseboats and partnered with Newstalk 1010
Winner: James Kirk, Whitby, ON
Radio Outlying Markets - ticket giveaway, at the show shopping sprees, hotel nights.
- Astral, Hamilton
- Corus, Hamilton
- Rock 95, Barrie
- the Dock, Owen Sound
- Country 93 & 98 The Beach, Owen Sound
- 104.9, The Beach, Goderich
- 97.7 The Beach Wasaga/Orillia
- The Wolf / Kruz, Peterborough
- Rogers Radio Group Kingston
- CFBG The Moose 99.5 FM, Bracebridge
- CFBK The Moose 105.5 FM, Huntsville
- CFZN The Moose 93.5 FM, Haliburton
- CKLP The Moose 103.3 FM, Parry Sound
- CHMS The Moose 97.7 FM, Bancroft
- Q92 Rogers Broadcasting, Sudbury
- CHYM / 580 News, Kitchener
- Giant FM, Welland
- Bob FM, London
- Corus Radio, London
- Astral / CHTZ FM, St. Catharines
- Astral Radio, London
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Huge Media Coverage! | 
This year there was fantastic media coverage leading up to and throughout the entire show including a great turnout on the Special Preview Night!
Strategic marketing, strong features and special event areas all contributed to attract the media and in many cases saw media return to the show a second and third time.
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2013 Toronto International Boat Show - Mark Your Calendars |  Renewal packages for the 2013 show will be emailed out in the Spring, Space renewals are again expected to be very high - so please keep your eye out for your contract in the upcoming months. The dates for next year's show: January 12 - 20, 2013 January 11, 2013 - Special Preview Night |
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Canadian Boat Shows
Show Team
Cynthia Hare, Show Manager, 905.951.4054
Scott MacInnes, Sales Manager, 905.951.4050
Monica Smith, Office Manager, 905.951.4055
Lizanne Madigan, Marketing & Communications, 905.637.9172
Danielle Oliver, Show Co-ordinator, 905.951.4053
Kim Blair, Seminar Manager
If you have a new email address or know of additional staff, suppliers, dealers or manufacturers who would benefit from our newsletters, please forward email addresses to Cynthia Hare at the address noted above.
We're Working For You! |
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