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Regional quality of life video to help attract business and recruit professional talent to Central Wisconsin
In our effort to promote business and talent attraction to the region, we have produced a quality of life video. You are cordially invited to attend the premiere release on Wednesday, September 14 at 5pm. We thank the Grand Theater for hosting the event and Red Eye Brewing Company for providing refreshments.
Now a sneak preview of what you will see...
We have quality of life down to a science.
Nature and People of Region Showcased in Quality of Life Video
The quality of life in Central Wisconsin is best described by blending images of the area's natural beauty with those that portray the progressive spirit of its people.
Letting images speak on its behalf, Centergy created a five-minute video to attractively communicate its belief that the communities, culture, natural environment and people make this region special. To carry its branding message that life and science are connecting the region to tomorrow, Centergy intends the video to creatively make the statement, "We have quality of life down to a science."
Work and Play in Harmony
The old saying goes, "There is nothing new under the sun." Making the Centergy region stand out required the video to impress the viewer that in this place, and by their collective efforts, people enjoy a high quality of life and this is a desirable place to live and work.
The viewer will be guided by a couple on bicycles through a montage of scenes that communicate more effectively than words the values that make the region special. From sunrise to sunset, the eye will be led through the natural environment in which people recreate and find relaxation, while showing as backdrop the extensive array of infrastructure that sustains local, national and global business enterprises.
Most importantly, the eye will be drawn to expressions of people creating community through cooperation and participation. Scenes will include school children exploring lessons outside the classroom that teach skills desired by employers, young adults participating in civic planning activities, and the myriad of diverse events that occur within the arts, culture and entertainment realms that bring people of the region together for fun and enjoyment.
Every Picture Tells a Story
Five minutes is a brief time in which to encapsulate hundreds of square miles of natural environment and the activities of thousands of people, so the images move quickly. The richness of life depicted in the scenes will provide the proverbial thousand words a picture can provide.
The video was scripted by Phil Valitchka Public Relations and produced by Golden Icon Productions, Wausau.
Centergy will distribute the video through its web site, centergy.net, as well as to its member organizations and affiliated economic development partners, whose various electronic media it employs in its marketing and communications program for their use in promoting our region for business and talent attraction.
The Centergy region includes Adams, Marathon, Portage and Wood Counties and the City of Merrill. Hope to see you at the release.
Best regards,
Barb
Barb Fleisner
Executive Director
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