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Month in FOCUSIssue 33, December 14, 2010
IN THIS ISSUE: Click the title to jump straight to the story!
Child Nutrition bill passes, will become law
Spotlight: Dora Rivas, Dallas Independent School District
Any questions? Announcing Stakeholder Chats
Play a vital role in creating the School Food Showcase at the 2011 Annual Meeting
More stakeholders sign the pledge
Two new websites to watch
Policy update
Notable news
Upcoming events
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Welcome to the December Month in FOCUS


Happy holidays to you and yours! Read on to learn about the reauthorization of the Child Nutrition bill, Dora Rivas and the exciting changes she's making in Dallas, the introduction of FOCUS Stakeholder Chats, a new way you can directly influence the future of school food, and more, plus updates on policy, news, and events.
Child Nutrition bill passes, becomes law

In case you missed the many updates and announcements distributed by FOCUS and other organizations, the House passed the Healthy, Hunger-Free Kids Act on December 2. President Obama signed the bill into law on December 13. View video from the signing and read the transcript of remarks from President and Michelle Obama.

As noted by our friends at the W.K. Kellogg Foundation, "Reauthorizing the Child Nutrition Act is an important victory for our children and our nation. As a result, more children will have better access to healthier food in schools and a chance to thrive physically, emotionally, and academically." The bill includes:
  • An increase of six cents per meal for schools meeting improved nutritional standards
  • Nutritional standards for competitive foods
  • Simplified processes for families to apply and qualify for free or reduced meals
  • A farm to school grant program with $5 million in mandatory annual funding
It's important to remember that this bill may not have come up for a vote at all if not for the tireless work of advocates who spoke up, wrote letters, sent faxes, made phone calls, and buttonholed their members of Congress wherever they found them. Thank you for your efforts!
Dora Rivas nudges kids in a healthier direction in Dallas Independent School District

Dora Rivas, Executive Director of Food and Child Nutrition Services at Dallas Independent School District (DISD), has been working in food service since 1978, was the first elected Hispanic president of the Texas School Food Service Association, and until July served as President of the School Nutrition Association. Based on this impressive level of experience, you might guess that very little in the world of school meals could surprise her.

Dora Rivas
But recently, after she and her staff added new daily vegetarian options to menus across the district, Rivas found herself pleasantly surprised: "Our black bean burgers, hummus and veggie plates, and natural peanut butter and banana sandwiches on whole grain bread have been a real hit," she says. "Participation for those menu items has been much better than anticipated. The kids who choose them really seem to appreciate having the options." Rivas notes that students throughout Dallas are taking a greater interest in eating healthy foods.

Rivas is also glad to discover how relatively painless it was to begin making some menu items from scratch, starting with sandwiches, sauces, and pasta bowls. The district's tactics include "speed scratch," combining convenience items together with fresh, unprocessed or lightly processed ingredients, which results in dishes that kids are more excited to eat. Cafeteria staff are now engaging in more cutting, chopping, and other new food prep skills. "It's been an educational process for us and for our cafeteria staff," she says. "Some of the staff are resistant to new menu items at first, but they start to feel encouraged once they introduce them and see that students are open to them."

At the beginning of the 2010-2011 school year, Food and Child Nutrition Services sent an update to parents of DISD students, explaining all of the improvements and changes it had made since the previous school year.  >> For the rest of the story, click here to jump to the FOCUS blog >>
Any questions? Announcing Stakeholder Chats

Who has questions?

Who has answers?

Who wants to brainstorm with their peers?

FOCUS and the CS Mott Group for Sustainable Food Systems at Michigan State University want to play matchmaker!

Beginning in the new year, we are planning to hold a series of hour-long, facilitated conversations on topics of interest to school food service professionals and/or their district partners. We will distribute summaries of the calls and have them available for reference on our website. We piloted this work with an informal conversation earlier in the fall. We will be asking for your input in the new year, so put on your thinking caps!

Topics could include:
  • How to stretch your funds to create nutritious and appealing cafeteria options
  • How to make the most out of relationships with your partners
  • Getting students to try/eat the more healthful menu options that are offered
  • Helping school districts with roadblocks
  • Salad bars: what works and what doesn't
  • Positive PR for cafeteria changes
Please let us know if you would be interested in any of the topics above and if you have other topics you'd like to chat about. Once we have a number of prospective participants, we will schedule the call.
Play a vital role in shaping the School Food Showcase at the 2011 Annual Meeting

As we begin to consider preparations for the June 2011 Annual Meeting in Denver, FOCUS staff would like to invite interested stakeholders to join the specifications committee for the School Food Showcase that will take place at the meeting.

Participating in the committee is a wonderful opportunity to have your voice heard and to be a direct influence on standards and expectations for quality, provenance, nutrition, and other criteria for food products featured in the Showcase. These products and their representatives will be on hand for attendees to learn more about them and make connections for future working relationships. Last year, committee members were invaluable as they established criteria for chicken products and whole grain bread items.

Please email Program Associate Amy Rosenthal for more information about joining the School Food Showcase specifications committee.
More stakeholders make it official

Since the last newsletter, we've officially welcomed four long-time stakeholders as signers of the Stakeholder Pledge: NYC SchoolFood; its district partner City Harvest; Houston Independent School District; and the San Francisco Department of Health, the district partner of San Francisco Unified School District.

Congratulations. We're glad to have you on board!

This brings the total of pledge-signing FOCUS districts to 27, along with 20 district partners.
New resources for the FOCUS community
  • The Institute for Agriculture and Trade Policy (IATP), district partner of Saint Paul Public Schools, recently launched a new website dedicated to farm to school in the state of Minnesota to connect students, parents, farmers, educators and other community members with useful tools and information. Farm2School features an interactive map that shows where farm to school programs are happening in Minnesota, plus videos, articles, tip sheets, and other resources.
  • The Ann-Arbor-based Fair Food Network, a national nonprofit dedicated to building a more just and sustainable food system, recently launched its new website, containing information and updates about the projects that Fair Food Network is implementing in Michigan, Washington DC, and other areas of the country.
Policy update

Child Nutrition Reauthorization

Continued from above: click here for FRAC's summary of the provisions of the Act. You can also read the full remarks on the bill from George Miller, Chairman of the House Committee on Education and Labor. There is also a very helpful chart [PDF] outlining all the separate provisions of CNR, and another new chart [PDF] to help the public visualize how elementary school meals will change under the new regulations -- a great way to show parents and other community members what CNR means for kids.

FRAC also recently announced the first of a series of webinars about "CNR: Putting the Act into Action" this Friday, December 17 from 1:00-2:00 ET. The first presentation is called What You Need to Know Now. Speakers will provide an overview of the Healthy, Hunger-Free Kids Act, outline improvements, and highlight parts that need immediate work by stakeholders. To register, click here.

Food Safety Act

The good news is that the Food Safety Modernization Act (S.510) was passed by the Senate. The bill takes important steps to protect consumers from the abuses of industrial agribusiness while also protecting small farmers and producers who are rebuilding local and regional food systems. The not so good news, however, is that there was a procedural glitch in the vote which sent the bill back to the House. It is now once again waiting for approval in the Senate, and hopes are high that this will happen before Congress adjourns at the end of the year.

House establishes October as National Farm to School Month; Megan Lott praised
Rep. Rush Holt (D-NJ)

The House of Representatives passed a resolution introduced by Rep. Rush Holt (NJ-12) to establish October as National Farm to School Month, demonstrating Congress' commitment to healthy children, land, and communities. The resolution highlights how farm to school programs help our children, calls on the federal government to support farm to school programs, and encourages schools to use local produce in meals throughout the month of October. Megan Lott of the Community Food Security Coalition was publicly recognized for her work on promoting farm to school. You can read press releases about the resolution from the National Farm to School Network and Rep. Holt.

Farm Bill

The National Sustainable Agriculture Coalition has posted an article from DTN/The Progressive Farmer about incoming House Agriculture Committee Chairman Frank Lucas's (R-OK) plans for the 2012 Farm Bill. According to the post, Lucas plans to work to get a farm bill that President Obama would sign before the 2012 presidential election -- even though a positive bill could boost the president's image in rural America. "Oversight of Obama administration activities 'will be the big thing' for the committee next year," he said. Action on a new farm policy law will be deferred until 2012, when the 2008 law expires. Budget cuts are possible in 2011, but not certain.

What's next?


Now that CNR has passed and with implementation on the horizon, FOCUS stakeholders have time to take a breath and consider criteria and processes for selecting future policy initiatives. The FOCUS Policy Working Group recently reviewed a draft document suggesting guidelines for the development of policy directions. Comments on this document are welcome. Please send them to Sheilah at sdavidson@schoolfoodfocus.org.

Stay tuned for more opportunities to weigh in!
Notable news

A selection of news stories and reports, many of which originally appeared in our weekly procurement change news round-up. It's posted each week on the School Food FOCUS blog.

>> Healthier school menus are not enough (Education News Colorado): Findings from the 3-year study of the Berkeley Unified School District's School Lunch Initiative conducted by the University of California at Berkeley are examined in the context of the school lunch reform efforts underway in Boulder Valley School District and FOCUS Learning Lab district Denver Public Schools (DPS). DPS Director of Food and Nutrition Services Leo Lesh discusses the focus on scratch cooking and offering choices in the district's program.

>> Seattle Public Schools partnering with farmers to make healthier lunches (Northwest Cable News): Director of Nutrition Services Eric Boutin of FOCUS district Seattle Public Schools and Randall Guzzardo, manager of the district's Central Kitchen, are featured in this positive report about its farm to school program.

>> Battling Childhood Obesity in the Inland Empire (University of California, Riverside): Riverside County Joint Health Coalition members discussed childhood obesity and examined some of the broader solutions as a part of the Randall Lewis Seminar Series. FOCUS district Riverside Unified (RUSD) director of nutrition services Rodney Taylor presented the district's "Farmers Market Salad Bar" program and best practices for implementing farm to school programs in elementary schools. Taylor's presentation is posted along with additional information about the seminar on the UC Riverside website.

>> Cereals' sugar content whittled (Twin Cities Pioneer Press): General Mills announced that all of its kids' cereals now contain 10 or fewer grams of sugar per serving and will continue to make reductions in a series of steps. The next milestone will be to hit single-digit levels in all cereals. However, Margo Wootan, a nutritionist at the Center for Science in the Public Interest (CSPI), noted that one serving of Trix, for example, weighs in at 32 grams -- 10 grams of sugar is still nearly one-third of its weight.

>> Speaker Quinn Announces FoodWorks New York (New York City Council): FoodWorks New York is a new effort by the City Council to produce the first-ever comprehensive plan to use NYC's food system to create jobs, improve public health, and protect the environment. The plan includes provisions for more fresh fruits and vegetables in NYC public schools. Its five goals are to improve the city's food infrastructure; create new and better jobs in the food industry; keep more local food dollars in the local economy; reduce diet-related diseases like obesity, heart disease, and diabetes; and reduce environmental damage from the production, transport, and consumption of food.

>> School Food Bicycle Tour (Sara Salo, MPH): Salo is organizing a self-supported bike ride across the country to advocate for healthier school meals. She aims to document the insight of young stakeholders and add their wisdom to the school lunch reform movement. The tour also plans to connect with family farms and organizations that work to promote public health. If you'd like to suggest that she visit your school food operation, a school within your district, or an organization you work for, email Sara.

>> New Report Highlights Changes Needed to Support Healthy Eating and Physical Activity in U.S. Elementary Schools (Robert Wood Johnson Foundation): A comprehensive new report from the Robert Wood Johnson Foundation's Bridging the Gap program finds that elementary schools commonly offer their students junk food and soda, serve meals that are high in fat, and provide little time for physical education or recess. Findings are based on surveys of school administrators during the 2006-07 and 2007-08 school years.
Upcoming events

January 16-18, 2011

Child Nutrition Industry Conference (CNIC) from the School Nutrition Association (SNA)

This year's theme, "Quest for Quality," emphasizes gathering and sharing new ideas for integrating quality practices into every aspect of a school nutrition operation, including human resources, procurement, marketing, and sustainability.
Sheraton Seattle, Seattle, WA


February 12, 2011

TEDxManhattan: Changing the Way We Eat

The event will highlight various aspects of the sustainable food movement and the work being done to shift our food system from industrially-based agriculture to one in which healthy food is available to all. Speakers with various backgrounds in food and farming will share their insights and expertise. It is unique in that not only are the speakers selected in advance, but so are attendees. If you wish to apply for attendance, click here.

New York, NY


March 6-8, 2011

National Anti-Hunger Policy Conference

The conference draws anti-hunger and anti-poverty advocates; federal, state and local government officials; child advocates; representatives of food banks and food rescue organizations; and nutrition and anti-obesity groups for three days of training, networking, and Capitol Hill advocacy. A joint effort of Food Research and Action Center (FRAC) and Feeding America.

The Capital Hilton, Washington, DC


March 6-9, 2011

SNA Legislative Action Conference 

Attendees will have the opportunity to hear from Washington insiders and learn more about the issues that shape and define national policy related to school nutrition. The conference will also feature updates from representatives of USDA and insights from Amy Holmes, a top political analyst.

JW Marriott Hotel, Washington, DC


March 11-12, 2011

Georgia Organics Conference and Expo
This year's theme is "Go Grow!" Details have yet to be announced. Registration will soon be available on their website.

Savannah, GA


April 30-May 4, 2011

American Commodity Distribution Association (ACDA) Annual National Conference

The conference theme for this year is "Building a Healthy Future Together." The agenda is filled with sessions dealing with the future of commodities, along with many of the traditional sessions and networking opportunities. Nancy Rice, President, SNA and Cathie McCullough, Director of Food Distribution, FNS, USDA will be present.

New Orleans Marriott, New Orleans, LA

School Food FOCUS is a national initiative that helps large school districts with 40,000 or more students procure more healthful, more sustainably produced and regionally sourced food so that children may perform better in school and be healthier in life. Funded by the W.K. Kellogg Foundation and launched in late 2008, FOCUS works with food service and other stakeholder groups to collect, analyze, and use food system data and peer-tested research to spur change in procurement methods. School Food FOCUS supports a network of people who are engaging nearly 30 large, primarily urban school districts in systems change and also facilitates the sharing of best practices and lessons learned.