We're starting to see social media logos pop up on everyone's marketing materials - signs, window graphics, billboards, banners. Even brochures and business cards are sporting the little logos and QR codes, but sometimes they could be used a bit more effectively. Here are five social media marketing no-no's we're seeing on people's signs and banners:

1. QR Codes to Nowhere

QR codes that don't go anywhere are one of the biggest problems marketers face. They get a basic QR code from somewhere, but for whatever reason, the QR code breaks, it's from a fly-by-night operation, or it's a static QR code. (A static code means you can't ever change it).

The best thing to do is pay for a subscription to a professional-level QR code generator, and make sure it has dynamic codes. That means you can go back and change the code if something gets broken, or edit it if you want to point it somewhere else later.


2. QR Codes in the Wrong Place

Have you ever seen a QR code on a highway billboard? So have we.

Have you ever tried to scan one of those from a moving car at 110 km/h? Neither have we.

Your QR codes need to be visible to pedestrian traffic. They can be on a storefront, a sign on a sidewalk, on a menu, on a doorway, or any other place people are going to be able to scan them when they're not in their car.


Click here to see the other 3 mortal sins of signs and social media

 

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