THIS SIGN IS FOR DOGS!
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Vancouver Animal Dermatologist Has An Itch For Good Design
Veterinarian Mike Charach practiced general veterinary medicine in Richmond for 10 years at the Garden City Veterinary Clinic before he became the first Board certified animal dermatologist in Western Canada. Every year he keeps his knowledge up-to-date by attending seminars at the American College of Veterinary Dermatology. Over the years he has treated hundreds and hundreds of animals for skin problems, allergies, and ear infections.
In the veterinary industry, just like in human medicine, specialists get referrals from generalists. So for Mike Charach to be a specialist but remain situated in his own general veterinary practice in Richmond was a problem. Other general veterinarians were less likely to refer to him because part of Mike's general practice was competing with them for vaccinations, spaying, neutering and everyday veterinary services.
So Mike decided to open up a new clinic on West 4th Avenue called "Animal Dermatology Specialists of Vancouver". He did the smart thing and analyzed his business carefully when deciding on his branding and signage. He wanted to make sure his visuals had . . . |
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