|
3D SIGNAGE: YOUR BRAND AS AN ICON
|
CUSTOMER PROFILE: Trans-Pacific Trading
RICHMOND, BC.
The "golden arches", the big yellow M is an icon that
is universally recognized. One now famous
restaurant knew that consistent use of an image, a shape and some
colours would bolster and reinforce their image worldwide. Throughout history,
large statues and carved imagery have made leaders and institutions "bigger
than life" and influenced our society. Any college Psych 101 student can tell
you the power colour and images have on us humans. Is your branding becoming an
icon?
Trans-Pacific Trading, or TRAPA as they are known, is
a Richmond-based lumber export firm specializing in helping Canadian mills
reach overseas markets in Japan,
China, Europe, New Zealand, and Australia. Since 1954, they've
built a respected reputation in the industry by being focused on their
customer's needs and working hands-on with lumber mills.
Recently TRAPA moved into larger offices and needed
new signage. Their entrance foyer was refinished with warm looking natural
cedar planking that suggests the nature of their business. They needed a sign
that reflected TRAPA's reliability and strong reputation. "But we specifically
wanted signage that communicated our 'solidness' and attention to detail," says
Jim Tyrer, president.
Tyrer describes the lumber industry as a 'gentleman's
business', meaning that millions of dollars of business is conducted purely on
the trust that exists between the various parties with final confirmations done
verbally on the telephone or by e-mail.
Starting out as a young man in the fishing industry,
it was on the deck of fish buying boat that Tyrer learned how to judge
character and negotiate strong verbal agreements. Later, in fish processing, he
saw how every step in production can impact the quality of the end product and
why focusing on the small details is essential to excellent customer service.
They contacted a couple of local sign companies, and
Signarama was quick to respond with a visit, a consultation, a quote and some
detailed artwork mockups. But it was only after personally dropping into
Enviroline Controls -- another satisfied Signarama customer -- and being
impressed with their 3D signage that Tyrer decided to hire Signarama.
Read Full Story
*************
The team at Signarama Richmond includes designers, craftsmen, and consultants who can make your business look great and improve your sales! Book your free your Free Sign Consultation by email or call 604-273-7445. Visit Signarama Richmond at www.signarama-richmondbc.ca to see our online galleries of successful signs!
|
| Refer your friends |
TELL-A-FRIEND
Do you know of a business that could use our services? Are they just starting out, hosting a special event or simply in need of new signage? Please introduce us today & we will extend to you an additional 5% discount on your next order. |
