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Massachusetts Coalition Newsletter
Reach Out and Read*56 Roland Street*Suite 100D* Boston, MA*Tel:617-455-0655

Dr. OH   Dr Hendricks   Dr. Prince   Figuera Family   Barry Small
Reaching 187,000 Children
262 Locations
346,000 Books Distributed Annually
December, 2010
Holiday Time at Reach Out and Read
The winner of the Coordinator Recognition Award is....
Flip the Switch with us at the Prudential Center
News from the Sites
Announcements
Legislative Visits
A Warm Thanks to....
Holyoke is a Bookend City!
Welcome To Reach Out and Read!
Hanscom
Hanscom Clinic 


Important Invitation Below

This holiday season, Boston's Prudential Tower will shine a light on Reach Out and Read! On Dec. 13, we will "flip the switch" to light the top of Prudential Tower Reach Out and Read RED. Our light will be seen by millions across Boston while reminding an entire City what the holidays are truly about -- caring, sharing, family, and friends.

Please see see below for more details!
Message from Massachusetts

Dear Reach Out and Read Colleagues,


 The highlight of our seasonal newsletter at this festive time of year is the first Massachusetts  Coordinator Recognition Award. More details, and the name of the winner, are given in the following article. What is most important to mention here, however, is the motivation for this award.


Every day, as we work with Sites around the state, Lee, Heather, Nora, and I are impressed by the warmth, commitment, and care with which Reach Out and Read Coordinators help to implement their Reach Out and Read Programs. We are reminded, every day, that pediatric and family practices and clinics are busy, busy places, and that the families they serve look to staff and providers for many things. Ensuring that books, and the tools for parents to engender a love of reading in their children, are a consistent part of these practices takes dedication and creativity. This Award recognizes just one of many dedicated, creative Coordinators around the Commonwealth; we look forward to spotlighting others in future issues.


As all who read this are aware, fiscal creativity has been particularly needed for Reach Out and Read practices this past year, as the number of books we can award for sustainability has been decreased by the widespread economic downturn. Our New Year's resolution at the Massachusetts Coalition is to use our creativity to find additional ways to support practices in fulfilling their annual book commitment. For those of you doing year-end fundraising, we have a new tool: a flier showing just how much a small donation, $10 or $25, can purchase in the way of books for a practice.


And finally, a heartfelt thank -you from Director of National and State Programs Anne-Marie Fitzgerald, for your help in staving off the continuing challenges to Reach Out and Read funding:  We heard repeatedly from staff members that they were hearing from so many of you and our physicians and coordinators.  This is such clear proof that when we come together there is power in our voice... 


Very best wishes from all of us for a peaceful and joyful holiday season.



Warmly, 



Alison Corning-Clarke

Coordinator Recognition Award to Linda LaJoie of Holyoke Pediatric Associates 


The first Massachusetts Reach Out and Read Coordinator Recognition award has been given to Coordinator Linda LaJoie of Holyoke Pediatric Associates.This newly established award honors Program Coordinators - nominated by  their Sites - who offer outstanding support, organizational skills, and  enthusiasm to maintaining, and often strengthening, the Reach Out and Read Program. Such Coordinators are behind-the-scenes catalysts dedicated to ensuring that the children coming through their doors for medical care are introduced to the joys of books, and that their parents become better engaged in the process of reading aloud.


Excerpt from the nomination for Linda:


 "Linda is the pillar of our Reach Out and Read Program.  Her energy and enthusiasm is boundless. She is always investigating new funding sources and applying for grants.  Sundays will often find her at our office, sorting, organizing, and stamping books, as well as taking care of so many other details of our Reach Out and Read Program.   Linda coordinates two office Sites to make sure that both always have an ample supply of books; organizes our meetings and annual fundraising letter campaign; puts together our newsletters; and is an enthusiastic organizer/participant in the annual Reach Out and Read raffle at the annual holiday luncheon, where Linda's Famous Chocolate Cake is one of the most desired prizes."  

In Linda's honor, $100 will be given to Holyoke Health Center's Scholastic Account-and perhaps one of the Reach Out and Read Massachusetts staff will infiltrate the holiday luncheon to bid on her cake!"


We know there are many more dedicated Coordinators throughout Massachusetts, so please keep sending your nominations for future awards

PLEASE JOIN US!

"Flip the Switch Ceremony" at the Shops at the Prudential is set for 5 pm MONDAY (Dec 13).


 LOCATION: Belvidere Pavilion, The Shops at Prudential Center, 800 Boylston Street, Boston

 

Please join us we illuminate the City of Boston our signature red. We will have two Reach Out and Read doctors there, along with some of the children from the Boston area that our program serves.

 

After the ceremony, please come by California Pizza Kitchen for a reception. There will be some donated snacks and a cash bar. Then, if you'd like, stay for dinner - and 20 percent of your bill will be donated back to Reach Out and Read.

 

CPK: http://www.prudentialcenter.com/dine/dine_detail.php?id=58

 

You MUST print out this flyer and bring it with you in order for us to get the donation!

 

http://www.reachoutandread.org/FileRepository/CPKFlyer_121310_OPT.pdf



News from the Sites

Congratulations to Alysia Killam!


Alysia Killam, long-time Coordinator at the Brockton Hospital Reach Out and Read Program, received an AA in June from the Brockton Hospital School of Nursing.  Alysia worked with Dr. Hammo to keep the Reach Out and Read Program in perfect order for over four years, all while going to school and becoming a mother. She is now working on the telemetry floor at Brockton Hospital. Thank you for your years of service, Alysia, we expect to hear many great things from you in the future!




Springfield Reach Out and Read Tree Benefits Boys and Girls Club


 
 
Dr. Nancy Miller and Jan Jones, RN, gathered books, bookstore gift certificates, and a bit of
magic  to create a lovely "Reading Tree" to be auctioned off at the  Festival of the Trees fundraiser for the Boys and Girls Club of Springfield.  Volunteer elves, Lauren Shimel, Jordan Barnes, and David Miller helped hand out new books to 400 children and wish them happy reading for the holidays. Dr. Miller, the Reach Out and Read Medical Champion at High Street Health Center, and Jan Jones, retired Reach Out and Read Coordinator extraordinaire, thank Baystate Children's Hospital, the Davis Foundation, and  Massachusetts Reach Out and Read for their support.  

 Announcements


New $15,000 Research Award for Young Investigators focusing on early literacy and school readiness


Reach Out and Read and the Academic Pediatric Association have announced the creation of a new Young Investigator Award Program that will provide financial support of up to $15,000 for one selected project annually for research projects that focus on interventions in primary care intended to support the early stages of literacy development and school readiness among children at risk for reading problems or school failure. For complete details on the Program, click here. To apply for the award, click here





Legislative Visits


State Senate President Therese Murray visited the Briarpatch Pediatrics Sandwich Office on October 29th, and found her audience eagerly anticipating Halloween. After a tour of the newly renovated clinic, Senator Murray, a former teacher, used her read-aloud experience to engage the excited crowd of preschoolers. Leslie Smith, the practice manager, led a tour of the newly renovated clinic, and Senator Murray  then spoke with Dr. Norenberg, a champion of Reach Out and Read on Cape Cod and Nantucket. Audience and adults alike were grateful for the warm welcome to Briarpatch. 


                                                                                                                                                                                                                                                 A Warm Thanks To...


  • Mary King of the Massachusetts Library System.   As library services in Western Massachusetts underwent massive changes, curtailing bookmobile services, Mary donated hundreds of picture books to  Reach Out and Read Sites throughout the region. Here they will enhance literacy-rich waiting rooms and go home with sick children and siblings. 
  • Kim Wiltzen and Bert Simpson at Troubadour Music for a donation of Raffi's Everything Grows book and CD. Troubadour Music is a "triple bottom line" company producing Raffi's music, books, and other resources to advance the Child Honouring vision. (http://www.raffinews.com/contact/mission)
  • Charlesbridge, publisher of the new American Babies  (http://www.charlesbridge.com/productdetails.cfm?PC=5344)  for a donation of 7000 new books in connection with Reach Out and Read's Fall Event Read and Romp.
  • Bill Henry, for his many donations of books to Reach Out and Read at Children's Hospital

 


 And to our Stalwart Supporters For making Reach Out and Read the recipient of their Holiday Book Drive. 


Borders in Marlboro




Barnes and Noble in Saugus, Leominster, Burlington and Swampscott







Holyoke Bookend City

 


   

With 100% of pediatric practices in the city now participating in Reach Out and Read, Holyoke became the third "Bookend City" in Massachusetts and the ninth in the country.    Mayor Elaine Pluta and State Representative Michael Kane were part of the October 21st festivities at Holyoke Community Health Center.  After reading to a group of children from Square One Child Care Center, both Mayor Pluta and Rep. Kane congratulated all of the city's pediatricians for embracing Reach Out and Read and committing to help Holyoke's youngest children arrive 
at school prepared to excel.