Coopera Announces Gustavo Grüber as Vice President
 Gustavo Grüber has been named Vice President of Coopera. With more than 20 years of experience as a multicultural marketing thought leader, Gustavo will be responsible for leading business development and sales strategies, brand awareness, product presence and revenue generation for all company products. Gustavo will be a key touch point for Coopera's existing partners and prospective clients. A native of Caracas, Venezuela and fully bilingual in English and Spanish, Gustavo has held key leadership positions in marketing, business development and operations at RR Donnelley/Banta, PSA Directo, Russ Reid, Hispanic Direct and Alaniz. In these roles, he helped Fortune 1000 companies and nonprofit organizations gain a better understanding of the Hispanic market. A frequent speaker at multicultural marketing conferences, Gustavo has also published several articles about Hispanic marketing in trade publications. He is a former Chair of the Direct Marketing Association (DMA) "Directo" Council for Hispanic Marketing and founder of the Multicultural Marketing Group in the Chicago Association of Direct Marketing (CADM).
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Offering Relevant Products and Services to Attract Underbanked Members -
Part II
Effectively marketing your credit union's culturally relevant products and services is just as important as offering them. Successful strategies for serving the Hispanic community combine community outreach, advertising, public relations and partnerships with businesses, schools and non-profits. Having bilingual personnel, offering financial education sessions and holding community events are also part of a winning strategy.
 If the unbanked do not come to the credit union, bring the credit union to the unbanked. "Employer partnerships, such as prepaid payroll card programs, increase the likelihood of recurring deposits and positive balances. Opening educational branches at local high schools enables financial institutions to educate future consumers about the value of a financial relationship and recruit future employees who know the community's culture and language," suggests the Banking Strategies Executive Report: "Serving the Underbanked - Your Own Customers." Is your credit union nurturing successful Hispanic community partnerships? (Missed Part I? Click here!)
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Spanish International Credit Union Day T-shirts |
New Complimentary Coopera White Paper
Due to the dramatic rise in popularity of prepaid solutions, prepaid-card providers are popping up all over the place. Unfortunately, not all of these parties have the best interests of cardholders in mind. Prepaid cards are not created equal. Download the new, complimentary Coopera white paper for more on this topic.
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Look for Coopera at these Upcoming Events
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2012 Free Webinar Schedule All webinars take place at 1:30 p.m. CST.
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El Poder es Tuyo Updates
- 9/13: Renters Now, Homeowners Later
- 9/24: Save Now for Retirement Healthcare
- 10/1: Switch Credit Cards and Save
- 10/8: Auto Warranty: Protection Against Costly Repairs
Congratulations to the new El Poder Subscribers:
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About Us Coopera partners with credit unions of all sizes throughout the country, as well as with national and international credit union systems, to help credit unions grow by reaching and serving the Hispanic community.
Coopera is owned by Affiliates Management Company, holding company of the Iowa Credit Union League, and is a strategic alliance partner of the Credit Union National Association. For more information visit CooperaConsulting.com. |
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CONNECT WITH US
Follow @_Coopera to get tips on how your credit union can reach the Hispanic market!
Connect with your Hispanic outreach peers with the Coopera and CUNA Hispanic Outreach Connection group on LinkedIn. Post a reply to this month's discussion question:
How are you celebrating Hispanic Heritage Month (Sept 15-Oct 15) this year?
"Industry Recognition for CEO Miriam De Dios" Congratulations to our CEO, Miriam De Dios, for her acceptance into the World Council of Credit Union's Young Credit Union People Program (WYCUP)! Miriam's scholarship was awarded at the 2012 World Credit Union Conference recently held in Gdańsk, Poland. Read more.
To read previous editions of this newsletter, click here.
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