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Greetings!
In Portada's recent 2012 Hispanic Marketing and Media Predictions article, two predictions stood out: - Spanish-language media will continue to lead and
- Hispanic newspapers will do well overall.
 There are countless ways to market to the Hispanic community, but these predictions highlight the need to include Spanish-language print marketing into your Hispanic marketing mix.
Why? Because the average unbanked and underserved Hispanic individual is most likely to prefer Spanish and is currently using an alternative financial service provider. Make sure they know who you are and what you offer.
Don't Set Yourself Up to Fail Before You Even Start! Slapping a Spanish ad in your local Hispanic newspaper isn't going to cut it. You need to ensure that your credit union has a comprehensive strategy to reaching the Hispanic community and has adapted the correct personnel, product and processes strategies.
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 HON Plus Hispanic Strategy Package Let Coopera help you develop and implement a comprehensive strategy to reaching the Hispanic market. We have bundled all of the services you need into the Hispanic Opportunity Navigator Plus Hispanic Strategy Package solution. This includes:
Save valuable time and money and avoid recreating the wheel with the HON Plus HSP. Asset tiered pricing and discounted pricing available. Contact Coopera today for more information. |
2012 Free Webinar Schedule Stay tuned for registration information about the following 2012 webinar schedule. All webinars take place at 1:30 p.m. CST.
- 1/31/12: Why Serving Hispanics Helps You Meet Your Growth Strategies
- 2/15/12: How to Create the Right Organizational Mindset to Serve Hispanics
- 3/28/12: How Hispanic Members Contribute to Your Bottom Line
- 4/18/12: What's Different About Serving Hispanics?
- 5/16/12: Financial Education for Hispanics - What's Important to Them?
- 6/27/12: Are Hispanics Accessing Financial Information Online?
- 7/18/12: How to Deliver Financial Education to Hispanics
- 8/22/12: How Do You Know How Well You're Doing in Serving the Hispanic Community?
- 9/19/12: What Language Do I Market to Hispanics In?
- 10/17/12:Creating a Strategic Plan to Serve the Hispanic Community
- 11/14/12: What It Takes to Successfully Serve the Hispanic Community
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El Poder es Tuyo Updates
 We welcome the following credit unions to the El Poder es Tuyo family:
Coming soon on El Poder es Tuyo:
- 01/16: New Loan Rule Demystifies Loan Rejection
- 01/23: Selling Gold: Be Skeptical and Smart
- 01/30: Launching Your Own Business: Are You the Type?
- 02/06: How to Obtain Money for Your Small Business
- 02/13: Recognizing Scams Targeting Small Businesses
"The Power is Yours! What a great name for this website on financial help. Truthfully, this was something I needed for personal purposes. I will watch all your videos daily, and will put into practice everything I learn about finances here. Thanks."
- Cesar H. Reyes, First Federal Credit Union
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About Us
Coopera partners with credit unions and credit union systems seeking to reach out to the Hispanic market as an opportunity for growth.
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