There is no doubt Hispanics are online. For many Hispanics, the Internet is about connecting with their friends and family and keeping in touch with the latest happenings in their world.

However, most credit unions have fallen short in actively targeting this portion of the population. Hispanic online users are prime candidates for responding to your marketing messages and by missing this golden opportunity, you're not living up to your full potential.

According to the Pew Hispanic Center, there are more native-born Hispanics online than foreign-born, providing you with several opportunities to provide relevant, Spanish content to those Hispanics using the Internet. Non-financial companies are finally starting to catch onto this need. Recently Verizon unveiled bilingual Facebook and Twitter sites.

What type of content do you have online?
You don't need to translate your entire website. A simple, culturally-relevant, landing page that describes your credit union, your services and relevant financial education can go a long way.

Most credit unions know that financial education is the key to long term financial success. But are you ensuring that your financial education messages are tailored towards your Hispanic members?

An easy way to tailor your financial education messages for the Hispanic market is to subscribe to "El Poder es Tuyo." ("The Power if Yours".)

This Spanish-language, personal finance Web site is the ONLY Web site available that is credit union specific and dedicated to providing financial guidance to first and second generation Hispanics.

The Web site includes culturally relevant articles, coaches, videos, worksheets and more, providing Hispanics with money management information for their home, family and future.

Spanish speakers in your field of membership who visit El Poder es Tuyo will gain a better understanding of the U.S. banking system and how credit unions differ from other service providers.

Thanks for more than 40 credit union subscribers, we've been able to reduce the annual subscription cost from $1,500 to $945! Learn more here and sign up today!

> FREE Coopera Card Webinar: A Prepaid Reloadable Visa Card for Hispanic Members
Be one of the first to find out about this exciting new product for Hispanic cardholders.

>International Credit Union Day, October 20
Is your credit union celebrating International Credit Union Day? If so, WOCCU has ICU Day art in Spanish for credit unions to use! Download free posters, logos and more today! (Be sure to click the Español link in the upper right-hand corner.)

Coming soon on El Poder es Tuyo™: