Is Financial Education Part of your Product Offering?
Oftentimes credit unions overlook financial education as a key service to offer Hispanic members and, instead, will jump right into offering products such as remittances and credit builder loans.
With so many unbanked and underserved Hispanics in the U.S., there is a huge demand for your credit union to provide the financial education to help them manage their finances and prepare themselves and their families for the future.
With so many resources already available in the industry, you won't need to start from scratch. Here are several tips and resources available to help you incorporate financial education into your Hispanic outreach efforts:
Have Spanish materials available in your lobbies for both adults and children. (Check out this bilingual kid's activity book.)
Partner with a local business or organization working with the Hispanic community to deliver a session on financial education and the credit union difference.
Group product offerings with financial education. For example, when creating marketing materials for your credit builder loan, include information about what credit is and how to maintain good credit.
Submit financial education focused articles to your local Spanish newspapers. Many newspapers are in need of content and will publish your information free of charge and give the credit union exposure at the same time.
For more information on how to enhance or create a financial education strategy for your Hispanic members, contact Coopera at info@cooperaconsulting.com.
Turn-key Spanish Financial Education Resources
Is your credit union struggling with how to deliver relevant financial education to your Spanish-speaking Hispanic members? Take advantage of the CUNA and Coopera's Member Seminars in a Box.
Each Seminar in a Box was specifically created for your bilingual staff to deliver relevant financial education sessions in Spanish. Kits contain a variety of English and Spanish materials including customizable PowerPoint presentations, handouts, activity guides and marketing materials.
Warren Morrow, Coopera Consulting, presents at ACUC
Check out a recap of the Latino Growth Forum that took place at this year's CUNA's America's Credit Union Conference in San Antonio.
El Poder es Tuyo™ Updates
Coming soon on El Poder es Tuyo™ (Spanish Web site for Hispanic members):
07/18 - Lenders, Counselors Help Homeowners Avoid Foreclosure Part 3
07/25 - Lease-to-Own Purchase
08/01 - How to Find No Cost Entertainment
08/08 - How Much House Can You Afford?
Are there other areas within your Hispanic outreach initiative that you need assistance with? Contact us at 866.518.0214 or info@cooperaconsulting.com for further assistance.
With so many unbanked and underserved Hispanics in the U.S., there is a huge demand for your credit union to provide the financial education to help them manage their finances and prepare themselves and their families for the future. 
