Mother's Day (D�a de las Madres) is one of the most important holidays celebrated in the Hispanic community. It represents the day that families honor the women who not only care for and nurture them, but who also serve as the heart of the family.
In Mexico, El Salvador and Guatemala, Mother's Day is always celebrated on May 10, whereas in the U.S. it is observed on the second Sunday of May. The celebration of Mother's Day among Hispanics not only focuses on celebrating mothers, but also the Virgin Mary because of the strong religious culture in much of Latin America.
Typically, Mother's Day preparations in Mexico and other Latin American countries begin several weeks before the day. For many, the celebration begins with a special church service followed by a nice meal and live music.
Many U.S. Hispanics with relatives living in Latin America will send greeting cards and monetary gifts to the mothers in their families on Mother's Day, making it
the largest greeting card and remittance (money transfer)-sending holiday of the year. This provides your credit union with an
excellent opportunity to celebrate this holiday and hold a special money transfer service promotion in conjunction with Mother's Day.
Whether you offer a discounted price for your money transfer services or host an open house, complete with entertainment, free family portraits, cake and balloons, you have a great opportunity to connect with the Hispanic culture.