Coopera-CUNA
May 2011
Send this to your credit union peers interested in Hispanic outreach topics.    
 
Hispanic Outreach Insights
Coopera Newsletter Archive 
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In This Issue
Mother's Day Offers Remittance Potential
FREE Latino Membership Growth Webinar
FREE Hispanic Opportunity Snapshot!

Are you interested in seeing where your credit union is at on the road to becoming a best practice credit union in Hispanic Outreach?

Contact Anna Haug, Coopera's Client Account Coordinator, at 866.518.0214 x6103 for a demo and for your FREE Hispanic Opportunity Snapshot.

Join us on LinkedIn!
Connect with your Hispanic outreach peers via the Coopera and CUNA Hispanic Outreach Connection group on LinkedIn.

Help us create dialogue by posting a reply to:
 
REGISTER NOW!
Latino Membership Growth Forum

Optional ACUC
Pre-Conference Workshop


Join us for a networking and learning opportunity for credit unions at all stages of their Hispanic Outreach Initiatives!

June 19th
San Antonio, TX
CUNA and Coopera  Products
 
 
 
Mother's Day Offers Remittance Promotion Potential
Mother's Day (D�a de las Madres) is one of the most important holidays celebrated in the Hispanic community. It represents the day that families honor the women who not only care for and nurture them, but who also serve as the heart of the family. 
Mom Daughter Small
In Mexico, El Salvador and Guatemala, Mother's Day is always celebrated on May 10, whereas in the U.S. it is observed on the second Sunday of May. The celebration of Mother's Day among Hispanics not only focuses on celebrating mothers, but also the Virgin Mary because of the strong religious culture in much of Latin America.

Typically, Mother's Day preparations in Mexico and other Latin American countries begin several weeks before the day. For many, the celebration begins with a special church service followed by a nice meal and live music.

Many U.S. Hispanics with relatives living in Latin America will send greeting cards and monetary gifts to the mothers in their families on Mother's Day, making it the largest greeting card and remittance (money transfer)-sending holiday of the year. This provides your credit union with an excellent opportunity to celebrate this holiday and hold a special money transfer service promotion in conjunction with Mother's Day.

Whether you offer a discounted price for your money transfer services or host an open house, complete with entertainment, free family portraits, cake and balloons, you have a great opportunity to connect with the Hispanic culture.
FREE Pre-ACUC Conference Webinar May 24!
Sign up for the free Latino Membership Growth Forum Pre-Conference Webinar!

You've all seen the headlines "Latino Growth in United States Ahead of Estimates," but how is your credit union addressing the changing demographics? At Coopera and CUNA, we know the success of your credit union depends on the continued growth of your membership. 
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Join us for a free webinar at 2 p.m. on Tuesday, May 24 to get a sneak peek into the first-ever Latino Membership Growth Forum Pre-Conference being held on June 19 as a part of the America's Credit Union Conference in San Antonio June 19-22.


We'll explore trends, tools, best practices and Juntos Avanzamos (Together We Advance), a credit union designation that raises awareness by communicating a commitment to serving the Latino community.

We'll also give you more information about the Hispanic Opportunity Navigator and get you set up with a FREE Hispanic Opportunity Snapshot to help you start or enhance your credit union's Latino outreach program. Complete the pre-work and pick up your FREE Hispanic Opportunity Snapshot on site at the Coopera booth.

Questions? Contact Miriam De Dios at [email protected].
El Poder es Tuyo™ Updates
We welcome the following credit unions to El Poder es Tuyo(Spanish Web site for Hispanic members):

Coming soon on El Poder es Tuyo™:

  • 5/16 - How to Compare Credit CardsEl Poder
  • 5/23 - Preparing for the Unexpected
  • 5/30 - Balance Cost and Value
  • 6/6 - How Safe is Your Money?
  • 6/7 - Teaching Kids About Saving and Investing
Are there other areas within your Hispanic outreach initiative that you need assistance with? Contact us at 866.518.0214 or [email protected] for further assistance.
 
 
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