Membership Growth in 2011 and Beyond | |
Is membership growth a strategic focus for your credit union in 2011? With credit unions growing at an average rate of 1.2 percent a year, this topic is likely to be at the top of the list for many credit unions nationwide. With Hispanics being the largest, fastest-growing, youngest and most underserved group in the U.S., will reaching this group be part of your membership growth strategy in 2011?
The U.S. Census Bureau will be releasing the first set of 2010 Census data on December 21 and estimates point to a surge in the growth of young Hispanics. Not sure if you are ready to take the plunge and invest in a comprehensive Hispanic outreach strategy in 2011? Don't worry! There are several small steps you can take now to begin exploring the opportunities.
- Research the demographic make-up of the population within your field of membership.
- Schedule a meeting with your management team to discuss the opportunities and challenges in reaching Hispanics.
- Join a discussion group to ask your credit union peers about their credit union's experience with serving Hispanics.
- Start the education process. Inform staff, management and your board about the importance of serving this market and about the Hispanic culture.
Coopera Consulting can help your credit union with each of these. Contact us to find out how. |
The Hispanic Advisory Group Kit | |
A great way to involve your local community to participate in your credit union's Hispanic outreach program is by soliciting their feedback on your progress. External advisory groups can serve multiple purposes. Create your credit union's own external advisory group to help be a sounding board for your Hispanic outreach strategies.
Hispanic Advisory Group Kit - Only $129 if you order by December 31!
Use these customizable templated resources to organize your first external advisory group meeting:
- Group Description
- Advisory Member Criteria
- Advisory Member Recruiting Talking Points
- Sample Meeting Agenda
- Sample Press Release (English and Spanish)
- Sample Invitation Letter (English and Spanish)
- Sample Member Questionnaire (English and Spanish)
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El Poder es Tuyo™ Updates | |
We welcome the following credit unions to El Poder es Tuyo™ (Spanish Web site for Hispanic members):
Coming soon on El Poder es Tuyo™:
- 12/20 - Determining Your Goals Activity
- 12/27 - Ways to Reduce Your Expenses Activity
- 01/03 - Women and Money Article
El Poder es Tuyo User Testimonial
The information on the site of how to protect your identity was very informative. It is a big help to learn the adequate steps to take to not become a victim of identify fraud and also how to take adequate steps in the case that you suspect identity fraud.
- Maria Vazquez, First FCU |