Coopera-CUNA
November 2010
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Hispanic Outreach Insights
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In This Issue
Discover Latino Holiday Traditions
Hispanic Advisory Group Kit
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Discover Latino Holiday Traditions
The holidays are approaching and that means it's time for las posadas, el Niño Dios and el día de los reyes magos. Because Latinos are largely Christian and Catholic, many of their customs and traditions are religious based - especially around the holidays. Read on to learn more about Latino holiday customs and see if these traditions are being celebrated in your community.

Las Posadas
What are las posadas? In Spanish, posada means "inn" or "shelter." Las posadas are traditional religious celebrations enacting Mary and Joseph's journey to find shelter before baby Jesus was born. These celebrations take place throughout Latin America during the holiday season and often involve participation from entire towns, neighborhoods and churches.
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There is often role playing, festive decorations, food and piñatas. Some Latino communities have carried on this tradition in the U.S. and may have versions of las posadas taking place in collaboration with local churches.

El Niño Dios

El Niño Dios means "baby Jesus" and is a term frequently heard around the holidays. To put it into perspective, it's as popular as saying Santa Claus in the U.S. While Santa Claus has made its way to many Latin American households these days, it is very traditional to display a nativity set in a Christian Latino household and to expect gifts from El Niño Dios rather than Santa Claus.

Typically, children open their gifts at midnight on December 24, as opposed to the common U.S. tradition of opening them on Christmas Day morning.

El Día de los Reyes Magos
New Year's celebrations do not mark the end of holiday festivities in Latino households. El Día de los Reyes Magos, Three Kings Day, is celebrated on January 6 and celebrates the arrival of the three kings to greet the newly born baby Jesus.

On this day, many Latin American communities celebrate with parades and gift-giving. If children didn't receive anything from El Niño Dios on Christmas, they might still have a chance to receive a gift from los Reyes Magos.
Hispanic Advisory Group Kit
External advisory groups can serve multiple purposes. Create your credit union's own group to serve as a sounding board for your Hispanic outreach strategies. Learn about the importance of having this group at our upcoming webinar

Hispanic Advisory Group Kit - Only $129 if you order by December 31!

Use these customizable templated resources to organize your first external advisory group meeting:
  • Group Description
  • Advisory Member Criteria
  • Advisory Member Recruiting Talking Points
  • Sample Meeting Agenda
  • Sample Press Release (English and Spanish)
  • Sample Invitation Letter (English and Spanish)
  • Sample Member Questionnaire (English and Spanish)
To order, contact Anna Haug at 515.221.6103.
El Poder es Tuyo™ Updates
El Poder es Tuyo user testimonial:

Primero que nada quiero dar las gracias por poner este sitio disponible en Español, pues nos da la tranquilidad y confianza de saber que nuestras preguntas y dudas seran respondidas en nuestro idioma, aunque entiendo el Ingles casi bien, prefiero Español que es mi idioma. Gracias.

First of all I want to thank you for making this site available in Spanish, it gives us peace of mind and confidence knowing that our questions and doubts will be answered in our language, although I understand English nearly perfect, I prefer Spanish. Thanks.

- Esther Arroyo, First Financial Credit Union member

We welcome the following credit unions to El Poder es Tuyo(Spanish Web site for Hispanic members):

Coming soon on El Poder es Tuyo™: 

  • El Poder es Tuyo11/15 - Checking Account Interactive Guide
  • 11/22 - Checking Account Options Worksheet
  • 11/29 - Balancing Your Check Book Exercise
  • 12/6 - How to Find No Cost Entertainment
Are there other areas within your Hispanic outreach initiative that you need assistance with? Contact us at 866.518.0214 or info@cooperaconsulting.com for further assistance.
 
 
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