Coopera-CUNA
October 2010
Send this to your credit union peers interested in Hispanic outreach topics.    
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Hispanic Outreach Insights
Coopera Now Offers a Direct Mail Service!
Hispanics respond better to direct mail than any other ethnic group.

Want to reach out to a select group of Hispanics during your Hispanic Heritage Month promotion? Coopera can help! With Coopera's cost-effective Hispanic Direct Mail Segmentation service, you'll be able to reach out to this targeted group and effectively communicate your message. This service includes direct mail lists, marketing collateral design, print, mailing and more.
 
Place your order between now and October 31 and receive a 15% discount!
Questions? Contact us at info@cooperaconsulting.com for more information.
"We have used Coopera's direct mail lists for the Hispanic market several times throughout 2010. Not only is Coopera's information the best in targeting the right Hispanic prospective member in the right language, but Coopera's consultative support ensures that we are reaching this target audience with the right message."
- Cathy Rios, VP Marketing, Travis Credit Union, Vacaville, CA
Coopera Newsletter Archive 
Missed a Past Issue? Contact us and we'll email you the last e-newsletter or check out our newsletter archive.
In This Issue
Remittance Services for Your Hispanic Members
"Exploring the Hispanic Culture" Training on Demand
Coopera's Video Blog Coopera is a featured blogger on Credit Union Magazine's Credit Union Experts area.

View our most recent video blog posting and be sure to check back frequently for updates!
Join us on LinkedIn!
Connect with your Hispanic outreach peers via the Coopera and CUNA Hispanic Outreach Connection group on LinkedIn. Help us create dialogue by posting a reply to:
Upcoming Webinars 

November 3: Marketing & Outreach Tools for Reaching the Hispanic Community

December 8:  Develop an External Hispanic Advisory Group
CUNA and Coopera  Products
 
 
 
Remittance Services for your Hispanic Members
Did you know that your credit union can offer remittances or money transfer services that are different from traditional wire services? Traditional wire services tend to be costly for the member and requires that both the sender and receiver create an account. In addition, it often takes hours, if not days, for the money to be transferred.
 
"Fringe Financial Service Providers"
With so many Hispanic immigrants in the U.S. maintaining close relationships with family and friends in their native countries, we often seek these services from some of the most convenient places, known as "fringe financial service providers." These providers include small Latino grocery stores (known as tiendas or bodegas), Wal-Mart Money Centers and other local, money-service businesses.

Several Offerings Available
These fringe financial service providers generally offer more than one service, making them more appealing to the consumer. These services vary by region, by the network footprint they have, the types of partnerships they have abroad, delivery methods, and pricing structures. When looking at potential services your credit union might provide, keep in mind that the more options your credit union is able to offer, the better.

Understand Local Community
In order to select the best service(s) for your credit union to offer, you'll want to ensure that you comprehend the local needs of your community and understand what part of Latin America your members, and potential members, are from.
 
Remittance Strategy Webinar - FREE for Iowa Credit Unions
For more information on developing a successful remittance strategy, join us for a webinar titled "Implementing a Successful Remittance Program & Other Relevant Products & Services for Hispanics" on October 20 from 2-3:30 p.m.

This webinar is FREE for all Iowa credit unions. Look for the promo code in an upcoming communication.

Also, check out our research report of the pilot program we did in collaboration with USAID, WOCCU and three Iowa credit unions.
Exploring the Hispanic Culture Training on Demand
As you look at your staff training needs for next year, consider having all of your entire staff take the Exploring the Hispanic Culture Training on Demand (TOD). This course will:
  • Help your credit union work with the Hispanic market
  • Help you gain an understanding of why your credit union should reach out to the Hispanic market
  • Recognize the acculturation process of Hispanics and other emerging markets
  • Explore generational differences of Hispanics and learn how these cultural differences affect your role in the credit union and your interaction with members and potential members

View a demonstration of the TOD here.

Coopera Meets with Members of Congress to Discuss Latino-Owned Businesses & Credit Unions
Coopera Consulting met with Congresswoman Nydia M. Velazquez (D-NY), Chairwoman of the Congressional Hispanic Caucus, and Congressman Leonard Boswell (D-IA) in early October to discuss Latino-owned small businesses and how credit unions are working to serve the Hispanic population.

The congressional visit was made possible by Alianza Latino Business Association. Members of Alianza also attended the meeting and shared how the organization assists Iowa Latino businesses and their plans for the future.

Click here to read the full release.
El Poder es Tuyo™ Updates
El Poder es Tuyo user testimonial:
 
Me parecio muy bien la pagina. No habia encontrado una como esta pues mi esposo no entiende mucho el ingles y el ejercicio que ponen para realizar en pareja esta muy bien detallada.

I found the site very good. I had not found one like this because my husband does not understand English very much and the exercise that you put to learn as a couple is very detailed.
- Lizbeth Tello, First Financial Credit Union member

Coming soon on El Poder es Tuyo™:
  • El Poder es Tuyo10/18 - "Reduce your Home Loan"
  • 10/25 - "Credit or Debit? Pick the Right Card" Video
  • 11/1 - "How Retailers Get You to Buy More"
  • 11/8 - "What it Means to Buy a Salvaged Car"
Are there other areas within your Hispanic outreach initiative that you need assistance with? Contact us at 866.518.0214 or info@cooperaconsulting.com for further assistance.
 
 
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