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Send this to your credit union peers interested in Hispanic outreach topics.
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Hispanic Outreach Insights | | Coopera Now Offers a Direct Mail Service! |
Hispanics respond better to direct mail than any other ethnic group.
Want to reach out to a select group of Hispanics during your Hispanic Heritage Month promotion? Coopera can help! With Coopera's cost-effective Hispanic Direct Mail Segmentation service, you'll be able to reach out to this targeted group and effectively communication your message. This service includes direct mail lists, marketing collateral design, print and mailing and more.
Place your order between now and October 31 and receive a 15% discount! | | Questions? Contact us at info@cooperaconsulting.com for more information.
"We have used Coopera's direct mail lists for the Hispanic market several times throughout 2010. Not only is Coopera's information the best in targeting the right Hispanic prospective member in the right language, but Coopera's consultative support ensures that we are reaching this target audience with the right message."
- Cathy Rios, VP Marketing, Travis Credit Union, Vacaville, CA |
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Join us on LinkedIn! |
Connect with your Hispanic outreach peers via the Coopera and CUNA Hispanic Outreach Connection group on LinkedIn. Help us create dialogue by posting a reply to:
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Upcoming Events |
September 15 - October 15, 2010
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Attending the 2010 Iowa Credit Union Convention or CUNA's Community Credit Union and Growth Conference? |
Coopera Consulting will be exhibiting and presenting at the 2010 Iowa Credit Union Convention in Bettendorf, IA September 22-24 and presenting at CUNA's Community Credit Union and Growth Conference in Boston, MA October 6-9. We hope to see you there! |
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Celebrate Hispanic Heritage Month! | |
Looking for a way to explore and celebrate Hispanic history and culture in your credit union? Then celebrate Hispanic Heritage Month (HHM), which takes place September 15 to October 15.
September 15 was chosen as the starting date for the celebration because it marks the independence anniversary of five Latin American countries: Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua. Mexico and Chile also celebrate their independence days in September. Hispanic Heritage Month also includes October 12, known as Columbus Day in the U.S. and as El Día de la Raza in Latin American countries. 
Several credit unions proudly celebrate the richness and diversity of their communities by scheduling a special lineup of programs during HHM, focused on Latino themes and issues. By planning fun, insightful and rewarding activities, your credit union can join in the celebration and reach out to this underserved market.
- You can inform your members and your community of HHM events through different communications on your website.
- Get educated on different cultural celebrations and the make-up of your local Hispanic community.
- Partner with a local organization or event to support a HHM activity.
- Inform the Hispanic community of your credit union's efforts to meet their financial needs.
HHM is a great time to learn more about the largest, fastest-growing, youngest and most underserved group in the U.S. - Hispanics. While it only comes around once a year, you and your credit union can celebrate Hispanic heritage and culture anytime. Sometimes all it takes is a visit to a new area of town, a dinner at a new Latin American restaurant or something as simple as getting to know a Hispanic co-worker or neighbor. Be sure to check out Coopera's latest video blog post, as Vice President Miriam De Dios discusses Hispanic Heritage Month. |
| Coopera Announces New Hire and Promotion | | |
Coopera Consulting is proud to announce the hiring of a new employee and the promotion of a current employee.
Anna Haug, Client Account Coordinator  Anna will work closely with Coopera's clients providing assessments, consulting, training, translations and assisting with the development of Hispanic consumer products. Anna has a Bachelor of Arts degree from Luther College where she studied Spanish, Communication and International Studies. She is currently pursuing her Masters of Public Administration from Drake University and previously worked as a Bilingual Outreach Representative at Iowa College Access Network. You can reach Anna at haug@cooperaconsulting.com or 515.221.6103.
Miriam De Dios, Vice President
 Miriam De Dios has been promoted to Vice President of Coopera. Over the past three and a half years, Miriam has worked closely with Coopera's clients, providing quality products and services and subsequently helping build Coopera's expertise in the credit union industry.
In her new role, Miriam will oversee the company's client delivery operations, product development process and marketing efforts.
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El Poder es Tuyo™ Updates | |
 9/20 - Understand Your Loan Options
- 9/27 - Saving for the Future With a CD
- 10/4 - How to Obtain Money for Your Small Business
- 10/11 - The Benefits of a Holiday Loan
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