Coopera-CUNA
November 2009
Send this to your credit union peers interested in Hispanic outreach topics.    
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Hispanic Outreach Insights
In This Issue
Spread Holiday Cheer
Coopera's Translation Services
Hispanic Facts 
54%*
Percentage of foreign-born Hispanics that say they have sent remittances abroad in the past year.
 
17%*
Percentage of of native-born Hispanics that say they have sent remittances abroad in the past year. 
 
____________ 
 
65%^
Percentage of all Latino immigrants who have made at least one trip to their native country since moving to the U.S.
 
29% ^
Percentage of all Latino immigrants who have traveled to their native country in the past two years.
 
^ Pew Hispanic Center, 2006 National Survey of Latinos 
Join us on LinkedIn
We are extending your opportunity to win a $25 Gift Card:
 
Post a reply to the following discussion thread on the 
Coopera and CUNA Hispanic Outreach Connection group on LinkedIn and you could win a $25 Visa gift card.*  
 
What product or service would you buy to launch a Hispanic outreach initiative or strengthen your current efforts? 
 
*All individuals who comment on the discussion via LinkedIn will be placed into a drawing for a $25 Visa gift card. The winner will be notified via LinkedIn on November 30.
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Spread Holiday Cheer
presents2
During the holiday season it is important that you do not forget about your Hispanic outreach efforts. The great news is that you can actually save your marketing dollars by remembering your grassroots efforts. 
  • Meet with your community partners and identify sponsorship and volunteer opportunities for different events, especially with faith-based organizations since Hispanics are mostly Christian.
  • Promote your remittance services because Hispanics often send money to family and friends in their home country during the holidays. You can highlight specific countries where you know your local Hispanic community is from such as Jalisco, Mexico or San Salvador, El Salvador. 
  • Promote your Visa gift cards, reloadable cards and vacation loans for those members who visit their home countries during the holidays. Highlight the fact that these products can help with expenses and allow them to carry less cash when traveling.
  • Target Hispanic members with your holiday loans to pay for holiday expenses and to have extra cash to send to family and relatives in their home country.
  • Change your Spanish newspaper and radio ads to reflect your holiday promotions.
  • Don't overdo it with promotional messages. Establish a call-to-action for your members such as come to the credit union to learn more or send your first remittance free with a coupon.
  • Measure your results at the end of the holiday season to see how you did.

family holiday

 
Want more ideas? Coopera Consulting can help. Contact us to find out how.
Coopera's Translation Services
When promoting your holiday products and services, you will want to make sure that all communications you send are conveying a sound image of your credit union's intentions to serve this market.
 
It's not enough to translate your messages literally. It's translate bookimportant that you go the extra mile and have your messages be culturally relevant. Your credit union can make a bad impression in the community by sending out messages that are grammatically incorrect and are not tailored to your target market.
 
At Coopera, all translations are made by fully bilingual professionals. Every document goes through two revisions for quality control. And, all translations are suitable for the Hispanic community in your area and use U.S. and Latin American credit union terminology.
 
If you need assistance adapting your messages or slogans, we can also provide advice and consultation. We offer a myriad of solutions to help your credit union grow through various Hispanic outreach initiatives; let us know how we can work together.  
Coopera is a subsidiary of the Iowa Credit Union League and is a strategic partner of the Credit Union National Association. We help credit unions grow through the Hispanic market and are committed to bringing you relevant information that will aid your Hispanic outreach efforts. 
 
Growing by reaching the Hispanic market is not easy or quick. With so much information available on this topic, we wanted to compile the most relevant information in bite-sized pieces to guide your Hispanic outreach initiative. Whether you are the community outreach coordinator, marketing director or CEO of your credit union, Coopera is here to help answer your questions about the Hispanic opportunity. 
Are there other areas within your Hispanic outreach initiative that you need assistance with? Contact us at 866.518.0214 or info@cooperaconsulting.com for further assistance.
 
 
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