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From the Field
Fields Of Success Newsletter
April 8, 2009    
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 Dear From the Field Subscribers,  

Years ago, when I was deciding the career that I wanted to pursue, I ruled out Sales.  I felt that I did not have the aptitude nor passion for selling.  And, I did not believe that I could tolerate the rejection that comes with selling.  Little did I know that selling would be an important competency that I would need to acquire to advance my career.
 
The ability to gain acceptance and/or obtain approval to fund and implement proposals, ideas and concepts can change the perception of career brokers, the members of management who decide who gets promoted.  Career brokers separate potential leaders from doers in the organization.  If you check the resumes or career accomplishments of corporate leaders, you will find that many of them made their mark by introducing some concept or idea that provided a significant contribution to the organization.  That idea or proposal got them noticed and they rode a wave of success that carried them up the company ladder.  For, leaders develop ideas and proposals while doers follow what leaders conceive and devise.  Effective selling of ideas, concepts and proposals enhances your chances of acquiring the leader designation.
    
 
Overview: Selling Your ideas and Proposals 
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How do you get the powers to be to say yes to your ideas and proposals? 
 
I was introduced to a seven (7) component selling technique several years ago that has served me well in obtaining approval of my proposals, concepts and ideas.  The seven (7) components include: 
  • Subject
  • Need
  • Idea
  • Benefits
  • Evidence
  • Conclusion
  • Action

Subject

  • What are you really proposing?
  • How does it relate to your audience, especially the persons from whom you are seeking approval?

Need

  • What is the opportunity upon which your proposal is based?
  • What is the problem to be solved?
  • How does the idea, proposal or concept relate to the execution of the company's or organization's strategy?

Idea

  • What is the solution?
  • How do you package the proposal for presentation?

Benefits

  • What will approval or implementation of the proposal provide?
  • Who will benefit?

Evidence

  • How can the approvers be sure that the proposal will be successful?

Conclusion

  • What concise statements will summarize the what, why, how and when related to your proposal?
  • What is the "knockout punch", the statements that provides that "we have to do this feeling"? 

Action

  • How do you close the deal? (get the approvers to say yes)

This is the first of three (3) editions focused on selling your proposals, ideas and concepts.  The second edition in the series will focus on Subject, Need and Idea.  The third edition will focus on Benefits, Evidence, Conclusion and Action.

 It will not happen if you can't sell it.

Linwood Bailey
Principal
Fields of Success 
Career Management Partners 
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About Fields of Success 
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Fields of Success provides information, perspective and structure to assist individuals and organizations with the accomplishment of their goals and objectives.
 
Fields of Success provides value to its customers through the delivery of business and coaching products and services.  The company focuses on satisfying the needs of entry to middle management level corporate professionals.
 
Fields of Success offers the been there factorFields of Success has experienced and migrated through many of the challenges that corporate professionals encounter.   
 
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About From the Field 
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Fields of Success issues From the Field semi-monthly.  From the Field provides suggestions, ideas and tips focused on helping corporate professionals increase their effectiveness and manage their careers. 
 
Please feel free to forward From the Field to your colleagues, associates and friends by clicking on the Forward email link at the bottom of this newsletter.   
 
 
Contact Information
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phone: (574) 273-0358
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