In This Issue
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Check out our newly re-launched website for Brand Development Associates International: www.BDA-Intl.com Tell us what you think! Send your comments to: Comments@BDA-Intl.com |
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Just Released!
How YOU™ Are Like Shampoo for College Graduates: The Complete Personal Branding System to Define, Position, and Market Yourself and Land a Job You Love.
Help a college grad - give them the gift of a successful job search!
Click here
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Where in The World is Brenda Now??
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Author, Speaker, Trainer and Coach Brenda Bence travels extensively to present her unique approach to corporate and personal branding at conferences, conventions, & corporations all across the globe... |
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If you'd like Brenda to speak or train at an upcoming event, conference, or meeting, please
e-mail her at:
Brenda@BrendaBence.com
Here's where Brenda has engagements scheduled in the next few months: |
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2010
March 1: Book Launch - Personal Branding for College Grads - U.S.
March 1: New York City
March 2-4: New Brunswick, New Jersey
March 5: Boston, Massachusetts
March 10: Bangkok, Thailand
March 15-19: Prague, Czech Republic
March 29: Bangkok, Thailand
April 16: Khao Lak, Thailand
April 23-24: Lincoln, NE April 29: Kansas City, MO May 4-5: Toronto, Canada
May 17-21: Cebu, Philippines (tent.)
May 24: Bangkok, Thailand
June 2: Shanghai, China
Brenda is now booking engagements for the rest of 2010.
Write to Brenda if you would like her to speak, train, or coach your team. |
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Greetings!,
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Welcome to the first edition of my "re-branded" branding e-newsletter! Even though this e-newsletter now carries my name, it is definitely more about you - and
YOU™®, The Trademarked YOU - than about me. Together, we'll explore how to use
the power of branding to achieve more in your career, strengthen your
position as a leader within your organization, find the best job, grow
your business, and even improve your personal life. Yes, smart
corporate and personal branding can do all of that - and more.
To get you started toward the achievement of these goals, I'm offering you a F*REE copy of my recently released e-book Branding Matters. This offer is only available to e-newsletter subscribers, so be sure to click on the link here to receive this complimentary gift. It's filled with lots of practical info to help you brand yourself, your company, and your products.
Most importantly, I want to hear from you! What topics are you most interested in exploring? What corporate and personal branding questions would you like to discuss and find out more about? Let's start a dialogue that will help make this a banner year for YOU™!
Brenda Bence
Brenda@BrendaBence.com
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How to
Tackle Social Media: Get Back to the Basics
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The excitement of so-called "new media" is
keeping marketers and branders up at night. As they explore this new, uncharted
territory, marketers all across the globe are asking themselves questions they
never would have conceived of just ten years ago. "What's our Facebook strategy
for driving consumer loyalty?" "Who should be managing our brand's Twitter
account?" "How do we leverage YouTube to create the next big
'talk-of-the-globe' video?"
Social media has become Goliath to every
marketer's David. In case you've been sleeping at the wheel, here are a few
facts for perspective:
- The
number of people on Facebook is now larger than the population of the United
States; indeed, if Facebook were a country, it would be the third largest in
the world.
- Twitter
doubles its population every 90 days and reportedly has more than 55 million
monthly visits.
- 25%
of all web searches end up at YouTube, making it the second largest search
engine in the world.
Publishing magnate, Rupert Murdoch is
quoted as saying that these changes represent the biggest shift in
communications since the invention of the printing press 500 years ago. So,
clearly, social media is not a fad. It's here to stay, and it is fundamentally
changing not only the way we communicate with consumers, but the way consumers
communicate with each other.
The Fundamentals
Haven't Changed
But in the midst of all this flurry of
excitement, it's important for marketers to sit back, take a deep breath, and
remember: "How" we communicate with consumers may be changing dramatically, but
"what" we communicate should not change. Read More
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Would You Want to Work
for YOU?
Four Tips to Help You
See Your Leadership Personal Brand Through the Eyes of Others
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The
Starbucks brand of coffee can teach you a lot about your own brand as a leader.
How? Well, consider this for a moment ... When coffee is in its natural
coffee bean state, it's a commodity that sells for just 1-2¢ per cup. When you
add packaging and a brand name to it and place it on a grocery store shelf, the
price of that coffee goes up to 5-25¢ per cup. Throw in service and personality
by offering that coffee at, say, Dunkin Donuts, and the price rises to around
75¢ to $1.50 per cup. But
then, there's Starbucks coffee, which sells for $2-$5 per cup. How does
Starbucks do that? And what does Starbucks have that those other cups of coffee
don't? It
isn't just a better tasting cup of coffee. What Starbucks offers is something
so much more than taste - it offers a rewarding coffee experience. When
we buy a cup of Starbucks coffee, we're paying for the experience of
taking a break during the day ... the experience of enjoying a jolt of
java with friends ... the experience of relaxing with a mocha latte
after a night at the theatre. It's those experiences that differentiate
Starbucks from so many other coffee brands.
The same is true
of you and your own leadership personal brand. If you want to earn more money,
advance in your career, and keep moving up the corporate ladder, think about
the experience you offer as a leader in the workplace. If you could step
into the shoes of those you are leading, what would it feel like to be part of
a team with you at the helm? In short, would you want to work for YOU? Read More
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Ask me a question, and earn a chance to win a f*ree e-book!
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Do you have a question you would like to ask about anything related to Corporate Branding or Personal Branding? If so, email me your questions and your name will be entered into a contest. Every question you ask earns you a chance to win an e-book copy of The Power of the Platform: Speakers on Purpose e-book. Three winners will be selected, and their questions (along with answers) will be shared in the next e-newsletter. Just e-mail me your questions at Brenda@BrendaBence.com, to enter today! |
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A little more about The Power of the Platform: Speakers on Purpose: Brenda Bence, along with many of the world's
other finest keynote speakers, have come together in one book to help you
develop your own greatness. Published in late 2009 by the Las Vegas Convention
Speakers Bureau, The Power of the Platform: Speakers on Purpose will help you
discover:
- The path to
finding your purpose
- How to
overcome life's most difficult challenges
- Secrets to
happiness and success
- Leadership
and business skills
- Keys to
effective communication . . . and more!
Send in your questions
today and earn a chance to win a f*ree copy of The Power of the Platform!
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I look forward to staying in touch. All the best, and here's
to YOU™®!
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