Newsletter Header Graphic_Spring 2012 

Your source of news and information for the

New England Chapter of PCMA

Spring 2012

In This Issue
President's Message
Register Now! June 5 Summer Educational Program with Guest Speaker Thom Singer
Let us take your headshot!
Tickets On Sale for Our Summer Social: Red Sox vs. White Sox at Fenway Park!
Spring Educational Program Recap


President's Message 


Kevin Panetta Headshot 


Greetings my fellow PCMA New Englanders,


I can't believe I'm writing this and we're already well into Spring and that Summer is quickly knocking on our door. Fortunately we have some exciting PCMA New England events to look forward to in the upcoming weeks.


First though, I'd like to personally thank all of you who attended our Spring Educational Program and a special thanks to our gracious host and sponsor, the Sheraton Boston Hotel. I hope we can see even more of you at our upcoming Summer Educational Program on June 5, 2012 at the Sheraton Commander Hotel in Cambridge.


In addition to our expected fantastic education and networking, this upcoming event also features two unique and exciting opportunities. David Fox Photography is graciously offering event participants free head shots for all that are interested. Feel like that LinkedIn photo is a little out of date or just want a highly professional photo to make you shine on your corporate website? Well then don't miss out on this amazing free opportunity. Oh and don't forget to bring your best smile!


Also at this meeting, we're offering a special one-time only opportunity for potential new members to join PCMA and the New England Chapter at amazing $100 discount! If you have a colleague or customer interested in joining PCMA and the New England Chapter, this is the time to take action. Bring them along we'll be sure to show them all they can gain by joining our crew! For potential new Planner members, there are a limited number of complimentary registrations to the June 5 program available. Let us know if you, or someone you know, is interested.


Lastly, I can't encourage you enough to make plans now and buy your tickets to everyone's favorite event of the year.....PCMA New England's Annual Summer Social at Fenway Park with the Red Sox vs. White Sox!!! The event is on July 19th and only a limited number of tickets are still available. Don't miss out on a PCMA New England tradition.


Thank you all for your continued support of the Chapter. I look forward to seeing you at our upcoming events. I also can't wait to meet the potential new members you plan to bring with you!



Kevin Panetta


P.S. If you're not following us on Twitter, linked to us on LinkedIn or liking us on Facebook, you're missing out! Go find PCMA New England online today!


Register for our Summer Educational Program! 

Some Assembly Required: Connecting the Pieces for Better Conference Experiences - with guest speaker Thom Singer, The Conference Catalyst 

Tuesday, June 5, 2012  

3:30 - 7:00pm

Sheraton Commander Hotel

Cambridge, MA 


Networking opportunities are a main reason cited for attendance at conferences, conventions and seminars. However, most people never take full advantage of achieving meaningful connections with the other amazing people in the audience. Creating a culture for better conference experiences is a key to a successful event.


At PCMA New England's Some Assembly Required program, our guest speaker, Thom Singer, will help uncover how to network without silly ice-breakers, uncomfortable moments or forced elevator pitches. This program will demonstrate how to utilize networking in a manner that excites everyone from the extroverts to the introverts!  


Learn how to: 

  • Embrace a "networking culture" in the early stages of planning an event
  • Learn from events like TED and SXSW without becoming a weak attempt copycat
  • Create ways to lessen the impact of "Power Cliques" and break the ice without hokey ice breakers
  • Balance the mix of technology, aps, phones, etc... while encouraging human engagement
  • If you plan events, attend events or sponsor events --- you do not want to miss this meeting. It will be educational and experiential all at the same time!



3:30 pm - Registration
4:00 pm - "Some Assembly Required" presentation with Thom Singer 

5:30 pm - Networking reception



Click here to register for our Summer Educational Program!


Are you a planner or know a planner who may be interested in attending this event at no charge?

Contact our membership chair, Mary Choueiri at for details.

If you are not a member of PCMA, take advantage of a one-time, on-site offer of a $100 discount off the regular membership price. Tell your colleagues!


Thom Singer Headshot




Thom Singer (@thomsinger) is the author of nine books on the power of business relationships, networking, and presentation skills. He regularly speaks at corporate seminars, conventions and law firm meetings around the country teaching professionals the importance of cultivating business relationships to further their careers.


Singer's unique program, "The Conference Catalyst", has quickly become a meeting planner favorite as he transforms how attendees engage before, during and after a conference. He also writes the "Some Assembly Required Blog" and is the creator of the free online Networking Quotient Quiz (


He has over 20 years of sales, marketing, public relations, business development and networking experience in the business community, having worked for several Fortune 500 Companies and AM LAW 100 law firms.



PCMA New England would like to thank the Sheraton Commander Hotel for hosting our Summer Education Program!

  Sheraton Commander Logo 










Get a FREE Professional Head Shot Taken at Our Summer Educational Progam!


Put a new face on your personal network at our June 5 Summer Educational Program at the Sheraton Commander Hotel. A team of photographers will be on hand to take your photo during registration (3:30-4pm) and the networking reception (5:30-7pm).


Head shots are free and compliments of David Fox Photography.


Advance registration is required - you will have the opportunity to sign up when you register for the Summer Educational Program.

David Fox Photography Logo B   


Take Me Out to the Ball Game!

Get Your Tickets for PCMA New England's Summer Social: Red Sox vs. White Sox Game at Fenway Park

Thursday, July 19, 2012 

Pregame Reception at Jillian's Lucky Strike Boston 

Game starts at 7:10pm

Red Sox LogoVS. White Sox Logo 
Are you looking for a great opportunity to entertain your New England based clients this summer? Take them out to the ballgame with PCMA New England. Our annual Summer Social is quickly becoming a huge industry hit! 

The evening kicks off at Jillian's Lucky Strike with networking and fun, and ends under the lights of Fenway Park.       SCHEDULE:    5:00 pm - Registration/Reception  6:45 pm - Reception ends  7:10 pm - Game time at Fenway Park    All this for ONLY $75 per person.  

Can't stay all night?
Tickets for the reception only are $45.

Get your tickets early! They won't last long!

PCMA New England would like to thank our generous
 event sponsors, the Greater Fort Lauderdale Convention and Visitors Bureau and Jillian's Lucky Strike Boston.
Ft. Lauderdale CVB Logo
 Jillian's Lucky Strike Logo 

Rethink and Retool Your Trade Show to Generate Revenue

Spring Educational Program Report

PCMA New England kicked off the year with an exciting Best in Class program featuring industry experts Leslie Brand (@LLBrand) and Melinda Kendall (@melindakendall).
The afternoon started with a hands on workshop on how to prove the value of your event to prospective exhibitors and attendees. Leslie and Melinda talked about market influences and how buyers make decisions. Participants learned how to develop a value proposition stating what makes their event unique and why theirs is the "must attend" event in their industry. Leslie and Melinda also talked about strategies for using public relations and social media to create a buzz about your event, using tangible examples of effective event promotions.


2012 Spring Education Program - Leslie Brand 2012 Spring Educational Program - Workshop

During the second half of the program, Leslie and Melinda used case studies to present innovative ways that shows have set up their exhibit floors to be more interactive and engaging. Some approaches that they have found to be successful include:

  • Segmenting exhibitors by product categories or geographic region
  • Creating product demonstration/theater areas
  • Putting hands-on learning labs on the show floor
  • Creating gathering places on the show floor for people of like interests, such as a bloggers lounge
  • Seting up "Meet the Expert" roundtables in the exhibit hall
  • Using contests and games, such as a passport program, to get attendees to visit more exhibitors

2012 Spring Educational Program - Melinda Kendall


 2012 Spring Educational Program - Attendees 1


The evening ended with a fantastic networking reception hosted by the Sheraton Boston Hotel.  


At the event, PCMA New England collected travel-sized toiletry items to donate to Rosie's Place Rosie's Place, a sanctuary for poor and homeless women, offers emergency and long-term assistance to women who have nowhere else to turn.  Our thanks to all of the attendees who participated in the program and donated items!


Click here to view more photos of our Spring Educational Program!  


PCMA New England would like to thank the Sheraton Boston Hotel for hosting our Spring Educational Program!

      Sheraton Boston Hotel   


To share your news with PCMA NE's members, e-mail Caryn Izhar at
Mark Your Calendar

June 5 - Summer Educational Program with Guest Speaker Thom Singer


July 19 - Summer Social - Red Sox vs. White Sox at Fenway Park


September 20 - Fall Educational Program in Hartford, CT


December 4 - New England Chapter 20th Anniversary Annual Meeting at the Revere Hotel Boston Common


Welcome New Members
Meg Russell
Met Life

Christine B. Wilson, CMP
Seacrest Beach Hotel

Amanda Silvia
Providence Warwick Convention and Visitors Bureau

Billy Craig
Boston Society of Architects

Get Social with


Join the conversation with PCMA New England.
Find us on Facebook  Follow us on Twitter  View our profile on LinkedIn
Join Our Mailing List


PCMA New England would like thank our sponsors for their generousity and ongoing support!


Are you interested in becoming a PCMA NE event or chapter sponsor?


Click here to learn about our sponsorship program and how your organization can get involved.  





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Greater Ft. Lauderdale CVB Logo 


Jillian's Lucky Strike Logo