Prime Telecommunications, Inc.
April 2009
Spring is here. Protect yourself and save money
 
Greetings! 

This month I wanted to bring to your attention two specific issues that are very relevant.
First, there seems to be a rash of fraud going on with "spoofing" - when thieves using inexpensive services change their caller ID, their voices and try to get you to give up financial information over the phone. You may want to forward this newsletter on to people you know - or who you think could be vulnerable to this type of crime!
 
Secondly, save money for your organization by investigating what you are paying for with your information technology costs. 
Spoofing Alert!
As the economy has gone down, financial scams have gone up, and this is one of the ploys the crooks are pulling -- spoofing the phone numbers of financial institutions to gain people's trust and then simply asking people for their financial details.
Many of us rely on caller ID to screen our calls and protect our privacy, but maybe you shouldn't trust that little digital display. It turns out that when you pick up the phone, you can't always believe your eyes -- or ears.
 
Why? Because of a technological trick called "Caller ID Spoofing" that allows callers to change the name and number that come up on the display when they call someone. When somebody has the ability to alter the number that comes up on caller-ID, there's the potential they will abuse that power. Scammers who spoof numbers are usually calling people up and fishing around for personal financial information they can use to steal their identities, known as "Phone Phishing."
It used to take sophisticated technology and expertise to "spoof" a number, but commercial spoofing services have brought the trick to the masses. Now, for as little as $10 an hour, customers can dial into a spoofing service that gives them the ability to change the number they appear to be calling from.
Spoofing services even offer you the ability to disguise your voice. A man can choose to sound like a woman, and vice versa. 
 
If someone contacts you and says you've been a victim of fraud, verify the person's identity before you provide any personal information. Legitimate credit card issuers and other companies may contact you if there is an unusual pattern indicating that someone else might be using one of your accounts. But usually they only ask if you made particular transactions; they don't request your account number or other personal information. Law enforcement agencies might also contact you if you've been the victim of fraud. To be on the safe side, ask for the person's name, the name of the agency or company, the telephone number, and the address. Get the main number from the phone book, the Internet, or directory assistance, then call to find out if the person is legitimate.
Job seekers should also be careful. Some phishers target people who list themselves on job search sites. Pretending to be potential employers, they ask for your social security number and other personal information. Follow the advice above and verify the person's identity before providing any personal information.
Be suspicious if someone contacts you unexpectedly and asks for your personal information. It's hard to tell whether something is legitimate by looking at an email or a Web site, or talking to someone on the phone. But if you're contacted out of the blue and asked for your personal information, it's a warning sign that something is "phishy." Legitimate companies and agencies don't operate that way.
Every year, millions of Americans fall victim to phishing scams over the phone and online. And e-mail addresses can be "spoofed" too! There are several ways to protect yourself: 
 First and foremost, never give out financial information over the phone unless you initiated the call
 Keep in mind that your bank already knows your account number, etc., so would not be asking for it. 
  Be wary of callers who ask for "confirmation" of personal information, such as social security numbers, credit card numbers and credit card security codes. 
 Don't call phone numbers that are listed in e-mail messages or links. Instead, look up the number yourself online or go low tech and find it on your statement. 
 Ask the callers if you may phone back with the information they have asked for, then call the institution directly to confirm. 
 If you have already given your information to someone over the phone, contact the real company directly right away to alert them that you may have been scammed. 
Finally, monitor your bank accounts and credit reports to be aware of any suspicious activity. 
     
Act immediately if you've been hooked by a phisher. If you provided account numbers, PINS, or passwords to a phisher, notify the companies with whom you have the accounts right away. For information about how to put a "fraud alert" on your files at the credit reporting bureaus and other advice for ID theft victims, contact the Federal Trade Commission's ID Theft Clearinghouse, www.consumer.gov/idtheft or 877-438-4338, TDD 202-326-2502.
Report phishing, whether you're a victim or not. Tell the company or agency that the phisher was impersonating. You can also report the problem to law enforcement agencies through NCL's Fraud Center, www.fraud.org. The information you provide helps to stop identity theft.
 
Communications Technology as an Enabler for Cost Reduction   
 
Many organizations view communications technology strictly as a cost center.  We believe that this is a serious mistake, particularly with the current economic climate!
 
Information Communications Technology (ICT) infrastructure should be seen as a strategic asset that can be leveraged to improve organizational effectiveness.  This can be described as a dual thrust plan.
 
First, is the review or audit of existing services and costs, but more importantly is the deployment of resources and solutions that will improve business effectiveness.
 
Step One - Asset and Operating Cost Review
 
As is the case with any asset, it is critical to start with an inventory of services, equipment and associated overhead and operating costs.
 
Part of the process is the audit of the various voice, data and cellular services to ensure that there is a complete inventory with the associated costs.  This is in many cases a feat in itself for most companies!
 
Step Two - Housecleaning of billing errors, rate plan adjustments and technology areas to be consolidated
 
These costs are reviewed to identify and eliminate overbillings; redundant or unnecessary services to be removed  and  identify ad move to the best possible bundles and plans to ensure they are in place are in place. 
 
Too often the audit is considered to be by many to be the 'end game', but this is the starting point for leveraging these strategic assets.
 
Step Three - Identify opportunities to integrate Voice, Wireless, Data, IP and Applications Software
 
The high level view of Information Communications Technology (ICT) is to recognize that these components are no longer silos, and should be seen as integrated services that should support the key business processes.
 
Step Four - ICT Redesigned to Support Restructuring and Downsizing
 
There are two significant considerations at this point in the process. 
 
One - As part of an organizational restructuring process, technology tools such as telework and remote call centre agents can be deployed that will enable improved organizational performance, and reduced brick and mortar costs.
 
The technology deployments should have a short term ROI, but also permit to the organization to expand and grow as the economic climate improves.
 
Two - In order to ensure the human factors are considered, supervisors, managers and staff will need to develop the various multi-medium skills required to work remotely as part of virtual, distribute teams.
 
 Real life examples
 
1.       One example is the ability to deploy fully integrated remote offices. This is more than just telecommuting but now allows road warriors to have fully integrated communications systems on a laptop with wireless devices that are can be set up to be PBX extensions. 
 
2.       The second example, refers to the situation where many organizations have hidden contact centres. They  are often described as help desks, inside sales groups, or client support groups.  The implementation of contact centre metrics can improve the efficiencies of these groups by (typically) 18% - 20%.  This provides the immediate cost reduction but the real payoff may lie in the availability of multimedia services of voice, web and fax as well as the ability to integrate these business processes with the enterprise wide software applications.
 
These two examples help define the difference between efficiency gains, (i.e. cost containment) and business effectiveness by re-engineering the business processes that can be supported by technology.
 
What about the capital costs?
 
Not all organizations have the same tolerance or ability for capital investments.  Unless your organization already has a capital investment planned, there may be value in deploying these capabilities as a managed service that can integrate with existing hardware.    
 
Food for thought re:  capital investments alternatives -  we have noticed that many of the leading technology suppliers, i.e. HP, Cisco, Avaya, etc. have been offering technology financing incentives that from our analysis are definitely worth consider.
 
For those companies that don't want to do capital investments, there are now many managed contact centre services with soft phones on laptops or low cost desktop computers.  These types of solutions can significantly reduce one-time costs, and allow services to become operating expense which can be managed as part of the overall cost structures as described earlier in this editorial.
 
Rethinking your approach to re-engineering your business
 
Risk assessment is a critical part of business re-engineering.   As part of this overall review, business continuity/ disaster recovery plans and risk analysis associated with aging equipment can be integrated with Information Communication Technology deployment decisions.  
 
By taking an integrative approach of people, process and technology, improved business effectiveness should be considered as part of the ROI of technology decisions.  Quite simply, what appears to be cheaper is not always more cost effective, particularly in these challenging times.
 
In Summary
 
We have examples of recent client projects where we have taken the approach referenced in this editorial, and have been able to fund the new technology deployments from operational savings and by combining various technology infrastructures together.   
 
 
Volume 2 Issue: 4
In This Issue
Spoofing Alert- DANGER
ICT Cost Reduction
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Vic Levinson
Prime Telecommunications, Inc.
847 329 8600
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