If you are anything like me, then you spend long periods of time at random airports around the country. The one thing I frequently notice is inspirational marketing material that inevitably contains the word "strategy" in it. It is my belief that the two most misunderstood, yet commonly used words, in business today are "strategy" and " execution"; I hear them all the time. 

The more I've thought about this, the more I've realized that in Teleradiology the term "strategy" should be really simple. At IOC, our job is to make our customer's job easier. Period! There shouldn't be a complicated "Mission Statement", and we shouldn't have long discussions about "strategy" and the perfect execution.  However, if we must insist on using the word strategy, then IOC's strategy is to follow the Golden Rule: "Do unto others..." (we know the rest).

As a client myself, I know the value in being told the truth.  I appreciate it when my vendors do something which makes my life easier or remedies a mistake that I may have made (not that this has ever happened).  These are things that I don't easily forget.

Conversely, I tend to get very upset when my vendors brush offmy concerns and make my life harder by not doing their part in our relationship.  Again, these are things that I don't easily forget.

I think those are some basic characteristics of a partnership rather than a contract.

For those of you who are IOC clients, you can expect to see more focus on trying to make your jobs easier. We will never be perfect, but I know we will continuously strive to make your lives easier and stress-free.  If we haven't done our jobs, I'm looking forward to working with you to make certain we accomplish this task...to make your experience with IOC simple and painless.

As always, feel free to reach out to me with any questions or concerns.