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A Note From NATA President LIVIA D. THOMPSON, FTA
I recently returned from the meeting of the Union for Reform Judaism's Board (URJ). Besides the business of the URJ (budget reports and the like-things you are all familiar with), the constant theme of every meeting and every conversation was about change --- the need for change, the implications of change, and the results of change. This is no longer a conversation about the need to make adjustments for financial reasons. The lay and professional leadership of the URJ is endeavoring, in the words of Professor Ari Kelman who spoke during the board meeting, use "sacred strategies" to "transform" the URJ "from functional to visionary." As Bob Heller, past president of the URJ stated, the URJ is engaged in radical but thoughtful change which will continue to evolve and reflect new ideas and new concerns. This same discipline is important for synagogues who want to be healthy and be relevant next year, in five years, and longer. (See, Sacred Strategies: Transforming Synagogues From Functional to Visionary, by Isa Aron, Steven Cohen, Lawrence Hoffman and Ari Kelman (Alban Institute 2010).)
As was evident during the URJ meetings and in informal conversation, significant and profound change is difficult and requires sacrifices, and both patience and impatience. It occurs unevenly, and may adversely affect some people more than others. As was repeatedly stated, positive and thoughtful change requires individuals to see beyond their personal agendas, and to do what is better for the collective good even if it means that they may lose power or authority or if their priorities will not be addressed. It is hard. But, if there is a will, change also brings with it possibilities, renewal, and optimism. It allows for new leaders to rise up, and for older leaders to find new purpose. It can create an entirely different set of priorities, and provide room for a reinvigorated staff and lay leadership to move forward.
Although much of the conversation focused on the URJ specifically, there was recognition that our congregations are also in flux, and in a period of considerable upset and change. The URJ's challenge is the same challenge synagogue professionals and lay leaders face in their own congregations. We all need to be thinking about how to make our congregations more strategic, more collaborative, and more deliberative about their futures.
The National Association for Temple Administration, your NATA, has to make sure that we are providing all of you with the tools that you need to help your congregations during this confusing time, and to help you understand the impact of the profound social changes to which the URJ is responding to and that are affecting each of our communities as well.
Knowing technical skills such as budgeting, human resources, and membership, are important to your day to day work and to the business health of your congregation, but it isn't enough. Just as the URJ is striving to move from good to great, so too do we need to make sure that each of us becomes more familiar with the external forces that are changing the Jewish world around us. We must be willing to challenge our 19th/20th century synagogue model, and to learn how to work with almost constant change.
Your NATA leadership is committed to supporting all of us in this journey.
All the best at the beginning of 2011,
- Livia |
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The New NATA Website - How We Did It, and
Are Still Doing It!
By Debbie Coutant
Website Committee Chair
We all know the importance of our congregational websites, and the key to ol they are in marketing to our members, prospective members and the community at large. In our careers as temple administrators we will undoubtedly be called on (if we have not already) to provide leadership in website strategy and implementation.
A new NATA website was launched at the Portland Conference in October. The launch was a culmination of about 6 months of intensive work by the Website Committee - Ruth Cohen, Debbie Coutant, Larry Glickman, Michael Liepman, Beth Silver, and Kathy Small. Here are the steps we took to get to launch:
- Assignment from NATA Officers to revamp the website
- Committee formed
- Survey created and administered to NATA Board to determine needs and requirements for new site
- More detailed survey created and administered to entire NATA membership
- Requirements agreed to and documented
- Current site audited to determine what content would continue, what needed re-writing, and what should be dropped
- Technology partner determined (JVillage); Programmer retained
- Basic look and feel selected
- Site use explored; Main and sub-navigation determined
- Google Site created to hold content while new site framework was being implemented
- Content moved to new site; issues tracked
- Demo of site at Portland plenary
- Site went live later that same day
Throughout the project the committee made extensive use of Google Apps to coordinate our work. The audit, porting assignments and status, and issues were tracked in Google spreadsheets. We used Google Sites as a "holding area" for all the content (existing and new) that needed to be placed onto the new site. This allowed the implementation of the site to occur in parallel to the content creation, and eased the content placement process once the new site was ready for it. Google Apps proved to be a very useful tool and kept our progress moving.
The work doesn't stop there, though. Since the launch, the committee has been busy insuring that the site would remain relevant, fresh and accurate. Each page has been assigned a content owner, and "ownership" has been defined and documented. We have established regular committee calls for maintaining a monthly "content calendar" and will be proactively soliciting colleagues to write content on specific topics.
After much exploration about who are site visitors are and what they are looking for, the new NATA site has been segmented into two main areas: For Professionals and For Congregations. Content was divided based on who the reader is. The other main areas of the site are the Members Area, About NATA, and Publications and Resources.
A Quick Tour:
- The homepage now contains NATA news, website news, and a monthly feature spotlighting one of our colleagues.
- FTA theses can now be browsed by author, title, date, and topic.
- Committee assignments are now available.
- A downloadable donation form is now available.
- A first draft of an FAQ targeted to those new in the field is in our members area.
If you haven't had a chance to take a look please visit www.natanet.org, and send any feedback along to Kathy Small in the NATA Office. |
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Google Sites - How Can It Help You!
By Alan Halpern
Google Sites is a simple, free web tool that allows you to create and maintain web pages. While few of us would use Google Sites to create or replace our congregation's website, a Google site can be useful.
Capabilities Google provides a simply WYSIWYG (What you see is what you get) interface that allows you to create web pages without knowing HTML, to post documents, link to Google calendars, Picasa slideshows, other websites, Google Documents, or post announcements. You can create simple lists of information which might include a Board or class directory. Page subscribers can be automatically notified when content changes.
A Case Study Temple Israel of Dayton communicates with Board members through a Google site. The main page includes a boa rd roster, calendar of meeting dates and key documents or announcements. Right now, it has links to draft versions of our constitution and by-laws. In past years, it held a countdown until the major fundraiser.
Another page contains board packets for every meeting since July of 2007. Each month, we post the board packet, including agenda, minutes, monthly financial statements and any other documents. Board members who have subscribed to changes on this page are automatically notified. No packet needs to be emailed - avoiding SPAM filters and file size restrictions. It also contains major policies - cemetery, personnel, constitution and by-laws, and house rules.
The page serves as an archive. Everyone with access - Board members and staff - can find any Board packet, policy or other document in the same location. And they are available not only within the building, but anywhere there is internet, including from a phone, iPad or public terminal.
Another page contains documents and links that would otherwise hide in a Board manual. Rather than creating board handbooks - and trying hopelessly to maintain them - these materials are online. As a Board member elsewhere, I know the manuals I've been given are never where I am when I need them and often not current. Either I've not been given updated materials or haven't added them to the binder.
Only Board members and synagogue staff have access to the Board's site. Google lets you control access and user privileges.
Anyone can create and use Google sites. Students can use Google Docs to prepare assignments for class, share team papers with study groups, or submit assignments to their teachers. They can post class materials to the site in other file formats, too, and retrieve them from any location with internet. This is particularly useful when they have left something at home or at school and need it at the other location. Project teams can use sites to maintain files and share information.
Advantages
- It's a free service
- Cloud-based. Available anywhere there is internet and requires no local hardware and software
- Can be password protected, and administrators can manage subscribers rights
- Connects with other Google sites
- Can hold any kind of document
- Simple to use and, for those with technological curiosity or knowledge, to learn
Disadvantages
- Requires a Google account
- As with all technology, there is a learning curve. For techno-phobes - folks who can't distinguish between an email and a website, for example - it can be steep
- It's a Google service. The tools evolve. The documentation can be occasionally frustrating
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Guess What's New In NATA Land? NATA PROJECT (Instead of a Thesis)!
By Susie Amster, FTA
For all of you who have passed the coursework and exams toward earning your FTA - but fear the writing of a thesis or worry that your temple leadership will not be supportive... Here is some wonderful news for you! Now you can substitute the thesis writing for an approved project for your own Temple - and even include others to help you complete the process!
An action-based project (instead of a thesis) is now allowable for completion of the FTA Certification. The project description must be approved by the NATA Certification Board, and the applicant must take the full initiative for planning, seeking approval, and implementing the project proposal. The Project must address one of the key areas of Temple Administration as outlined in the thesis themes listed.
The project should:
1. Be relevant and of practical use to you in your employment context
2. Strengthen or add to your knowledge and skills as an administrator
3. Contribute to the field of temple administration
The project submission report should include:
1. Purpose Statement and Rationale
2. Project Document describing the project
3. Process that the Administrator followed to complete project
4. Description of the team collaboration and participation of others
5. Project completion date
Temple employees, senior staff, and lay leaders are encouraged to participate in the Project. Clearly define the roles of all participants. After the Project is completed, write a summary of the Project accomplishments, as well as include evaluations by each participant in the Project.
Select a project that will not only interest you and your congregation, but also to colleagues and lay leaders who may benefit from reading and implementing the Project.
Note: Thesis submission is still allowable! And... if you haven't taken and passed all of the coursework, COME TO THE NATA INSTITUTE IN MALIBU ON FEBRUARY 5 - 10, 2011 |
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New Member Showcase: Daniel Barkowitz Congregation: Temple Beth Shalom, Needham MA
Daniel comes to his position as Executive Director after 20 years in the field of higher education financing (most recently as Dean of Financial Aid / Associate Dean of Student Affairs at Columbia). For the last year and a half, he has been commuting weekly from Boston to New York for work. Through his 20 year tenure in financial aid, Daniel also served as a Religious School instructor at several temples in the Boston area. His wife Rebekah (a sign language interpreter), and his two daughters, Rachel (age 14) and Caroline (age 10), are excited that Dad is coming home!
Favorite Food: Anything (smiles)
Favorite Movie: Most recently, I would have to say "Inception," but I also love the "Lord of the Rings" series.
What are your hopes in joining NATA? A network of colleagues who I can learn from, grow with, and rely upon to be a source of inspiration and knowledge as I embark upon this adventure. |
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Welcome New NATA Members as of July 2010:
Daniel Barkowitz - Temple Beth Shalom; Needham, MA
Heather Brok - Temple Beth El, Ormand Beach, FL Sarah Cohen - Temple Beth-El; St Petersburg, FL Patti Cohen-Hecht - Temple Beth Abraham; Tarrytown, NY Miranda Escobar - Temple Beth Torah; Upper Nyack, NY Debra Francis - Temple Sinai of North Dade; N. Miami Beach, FL Harvey Gold - Congregation Beth Shalom; Northbrook, IL
Jackie Greene - Temple Saini, Sandy Springs, GA Debra Lazer - Temple Sinai; Las Vegas, NV Janet Liebman - Temple Adat Shalom; Poway, CA
Allan Litwach - Congregation Solel, Highland Park, IL
Dina London - Temple Judea Mizpah, Skokie, IL
William Padnos - Temple Sinai, Pittsburgh, PA Mark Shepard - The Temple-Congregation Ohabai Sholom; Nashville, TN Henry Silberman - Adas Israel Congregation; Washington DC Lawrance Solomon - Mount Zion Temple; St. Paul, MN Rosalie Stein - Congregation Shaare Emeth; Saint Louis, MO Jeffrey Stewart - Congregation Shir Tikvah; Troy, MI |
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Welcome to Our Conference First Timers
We welcome these first-timers at the 2010 NATA Conference. If you were not able to join us, we invite you to send a welcome to our colleagues, many of whom were not only first-timers at Conference, but new in the field, as well. And, if you have never been to a NATA Conference, here's an opportunity to officially consider it! Everyone was a first timer once upon a time, and it's an experience not to be missed!
Alan Berlin (Temple Beth-El; San Antonio, TX) Melissa Bloom (Temple B'nai Torah; Bellevue, WA) Jami Goldman (Temple Emanuel of Tempe; Tempe, AZ) Jackie Greene (Temple Sinai; Sandy Springs, GA) Alethea Horne (Congregation Beth Israel; Carmel, CA) Jeffrey Katz (Temple Beth Or; Twp of Washington, NJ) Heather Kibel (Anshe Emeth Memorial Temple; New Brunswick, NJ) Pamela Kutner (Congregation Emanu El; Houston, TX) Janet Liebman (Temple Adat Shalom; Poway, CA) Tamar Meir (Congregation Kol Ami; Salt Lake City, UT) Lisa Merriman (Temple Beth Israel; Fresno, CA) William Padnos (Temple Sinai; Pittsburgh, PA) Randy Schwab (Temple Isaiah; Los Angeles, CA) Amy Schwach (North Shore Synagogue, Syosset, NY) Sharon Shemesh (East End Temple; New York, NY) Tracie Spivey (Temple B'nai Israel, Little Rock, AR) Rosalie Stein (Congregation Shaare Emeth; Saint Louis, MO)
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NATA News
OUR DEEPEST SYMPATHY TO: the family and friends of Jane Steinman who passed away in November.
MAZEL TOV TO: Jeanne Kort-Adler on the birth of her first grandson, Judah Patrick Kort; to Beryl Chernov on the birth of his daughter Abigail Sadie Chernov; and to Loree Resnik, FTA on the birth of her granddaughter Sydney Harper Kuniansky.
WE RECEI VED MANY CONTRIBUTIONS IN HONOR OF: Ed Alpert, FTA for hi s fine leadership during his presidency; to Livia Thompson, FTA in honor of her new role as president of NATA; to Marc Swatez, FTA and Ellen Franklin for their superb leadership with the Portland Conference.
WITH APPR ECIATION to the following members who made contributions to the NATA Tribute Fund: Gary Cohn, FTA; Joe Elbaum; Larry Glickman; Jeff Herzog, FTA; Michael Liepman; Rick Rosenberg, Jr., Jane Sable-Friedman, FTA, Nancy Schneider; Carolyn Shane; Sharon Shemesh; Joyce Sturm; Livia Thompson, FTA, Karen Walanka; and Diane Wiener.
Tributes may be sent to: NATA P.O. Box 936 Ridgefield, WA 98642
NATA Tribute Account: It is simple to set-up a NATA Tribute Account! Simply send a check in the amount of $180 for 10 Tributes to the NATA Office. Once your account is set-up, simply call or e-mail the NATA Office and request a tribute be sent from your account. |
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NATA - P.O. Box 936, Ridgefield, WA 98642 Email: nataoffice@natanet.org Website: www.natanet.org Ph: 1-800-966-NATA / (360) 887-0464 (outside the US) | |
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