"The ability to learn faster than your competitors may be the only sustainable competitive advantage." - Arie de Geus
How To Find An Edge And Beat The Competition
 In the power products business, there is plenty of competition; setting yourself apart from your competitors can only be achieved through non-traditional strategies related to product purposing, marketing, and customer care. In order to seek out a bigger slice of the market share "pie", you must adapt to the shifting needs of your clientele, and look for ways to stimulate sales through innovative business initiatives that open up new opportunities. Here are some expert tips from successful entrepreneurs:
Set Trends/Redefine Your Product's Purpose
The way you market and sell your power products will impact sales; the images, text, and sales pitches you use to present and promote your inventory will always affect the way people look at your company. To redefine and improve your media message, consider trends in the marketplace.
Are people using their power products for different purposes than they used to? If so, how have things changed, and how can you use ads, promos and pitches to reflect this new reality?
Tap into the spirit of the times by re-purposing your machines and accessories. For example, if more women are using motorcycles, examine what they want from their sport bikes or cruisers. Then, set up a marketing campaign that targets female consumers.
Explore overlooked segments of your niche market
Niche markets are sub-segments of a defined industry; in the power products business, there will be a series of niche markets consisting of different products and different client profiles. For example, the person who seeks out farm machines, such as tractors or ride-on lawnmowers, may be vastly different from the person who wants an ATV. In some cases, demographics will shift on a product-by-product basis, and each niche should be catered to in a different way.
Understanding each niche market, and finding niches you may have overlooked, will open up new opportunities and strengthen your connection to consumers within each niche.
Target your niches one by one; while marketing online - use keywords to attract a new selection of prospective buyers. By using Google's keyword tool, you can isolate the best keywords for each defined niche; combine keywords with your city or town name for best results. These keywords can be used in your online copy; they may also form the skeleton of a new media campaign in your local community. Niche marketing can be an effective and efficient way to drum up new business; however, it takes research, and a solid understanding of who you are selling to, and what they want from your business.
Personalize Your Approach To Customer Care
The way your company takes care of customers will affect its reputation and overall success. In the retail game, customer satisfaction is really paramount. To find an edge and trump your competitors, you may want to consider a more personalized approach to customer care...this could include an online chat service at your website, a Facebook page that caters to new and returning clients, and email and newsletter campaigns tailored to your regular clients.
In this day and age, customer service is more important than ever; after all, if you're selling the same product as many other power products retailers, you need something special that makes your company stand out. Taking care of clients and making them feel special can be the key to winning more business.
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Selling Tips - How To Close The Deal
 Closing the deal is always the hardest part of sales pitch - it can be difficult to transition from chatting and exploring a product's features to asking for a sale. In fact, even seasoned pros in the selling game struggle to refine their strategies for closing the deal. If you're interested in sales techniques and tips, you will enjoy reading more about some great advice related to this important facet of a sales pitch. Here are some tactics to test out the next time you're selling to a new or returning client: - Watch The Clock - When doing a pitch, you need to time your closing approach properly; in a sense, time is working against you. Once you feel you've made a convincing argument as to why a client needs a particular product, you need to look for signs of agreement from him or her, and move in for the kill. The more time a client has to hem and haw over the pros and cons of buying a product, the more likely they are to get cold feet and back out - without closing the deal. This wastes your time and impacts your sales margins, so learn to strike when the iron is hot. If you see client warming up to an idea and you feel you've established the rapport you need, take it to the next level - fast. Sometimes, the best way to accomplish this is simply by asking for the sale...
- Give The Client A "Minute Of Silence" - After you've asked for the sale, be quiet for a bit. Maintain friendly, engaging eye contact, and just wait for a while. Don't fill the air with chit-chat or other distractions; give the client a moment of silence he or she can use to make a final decision. While this may seem uncomfortable, it shouldn't be too awkward, provided you've already established some degree or trust and rapport during the prior stages of your sales pitch. In time, the client will come up with a firm answer, one way or the other. Sometimes, it really is helpful to give a prospective customer a little time to mull over a potential purchase...
- Be Perceptive - If you're selling regularly, you may already have some degree of perceptiveness, related to how a potential customer is feeling as you pitch to them. However, many salespeople are outgoing, gregarious, and extroverted; sometimes, these character traits may result in a lack of perceptiveness. Knowing what is going on within another person can be difficult to figure out, so use non-verbal cues, such as body language and expressions, to see what's happening "under the surface". For example, diminished eye contact or awkwardness may signal that your pitch is going nowhere. Conversely, if someone moves closer to you, or holds you gaze, it is a clue that you are hitting the target. These clues will let you know whether or not to ask for the sale, or continue trying to get to the closing point.
Closing a deal will always be easier if you can provide the right term financing solutions. For example, offering in-house financing, and allowing customers to access power products loans through your partnership with Crelogix, can be a practical way to open up affordability and sell more products.
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Time Management Tricks To Boost Your Productivity
 Understanding the concept of clock time and "relative time" is the foundation of sensible time management. Clock time is always measured by hour, minute, and second hands; these units of measurement will never change. However, relative time is something else altogether - relative time can move slowly or race forward, depending on our level of satisfaction with a task, what company we are keeping, and whether or not we feel tired, well-nourished, or ill...
Therefore, learning how to analyze the quirks and idiosyncrasies of your "relative time" becomes very important when attempting to improve your time management. Getting started with a new time management plan can be as easy as writing down the tasks you hate the most - chances are, these will eat up the most of your relative time...
Look for ways to streamline tasks and duties that weigh on you and "feel" like they take forever; for example, if you loathe social networking duties for your business, but know they must be done, they will probably slow you down and waste valuable "clock time"; any activity you don't enjoy will usually take longer to complete, simply because of your subconscious (or overt) attitude towards you work.
In this case, finding ways to automate your social networking can take the load off of your shoulders and free up more "clock time" - using programs such as Tweetdeck, Hootsuite and Social Oomph will allow you to package your status updates and tweets far ahead of time. Instead of social networking for an hour each day, you can automate once a month, taking a couple of hours to load it all into the system and schedule its release at timed intervals. Then, all you'll need to do during the month is respond to comments and tweets. By getting organized, and working for a couple of hours at one time, (and using technology to your advantage), you'll save about 28 hours a week of tiresome online work....
Planning out your day in 30 minute increments can also be the best way to achieve your goals through better time management. Adopt a new habit: every morning, after breakfast; sit down and plan your day out, ˝ hour by ˝ hour...then, stick to the plan unless a crisis arises. Cancel out time-wasting activities that eat up time and leave your feeling stressed or overwhelmed later on - if you spend time playing games on your iPhone when you should be filing reports, you will end up rushing your work and making mistakes. By streamlining time management and nixing distractions, you will get ahead in your career, and feel more in control of your life...
You can use technology to plan out your day - if you're working from a laptop or office PC, use Google calendar to plan a daily schedule. This is an easy and effective way to stay organized. Google calendar runs through their Gmail interface -Gmail is an online email service that is free to everyone with a Google account. Setup with an account takes only minutes. Google calendar has plenty of features you can use to plan your day, track results, and share your schedule with others.
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Crelogix 101
 Learning all about our company, and how we can help you achieve your sales targets, is really pretty simple. After all, we've streamlined our term financing solutions to serve you better. In a nutshell, we offer your customers access to consumer loans that are available right at your place of business; this type of in-house financing opens up affordability for your valued clientele - it simply makes it easier for them to afford the power products they want to buy.
Our services are delivered via an innovative online platform, known as MyCrelogix.com. By punching in a little information about a prospective buyer and hitting the Enter key, you can give the client an instant answer about whether or not they qualify for a loan. This immediate on-line pre-approval makes it so easy for customers to know exactly where they stand. Since you're probably giving your clients answer about financing while they make a final decision about choosing your products, the positive reinforcement of being accepted for a loan can help to seal the deal.
Companies choose to partner with us because they know we are Canada's premier in-house loan providers; we operate in many spheres of industry, including power products, automotive aftermarket, membership, and so much more. Since 1974, we've guided Canadian companies to brighter futures that include more market share, happier customers, and increased profitability. Our term financing solutions are designed to drive new business to your door.
When you partner with us, you don't need to worry about the hassles of administrating loans - we do all of the hard work for you. At Crelogix, our team of specialists handles every aspect of loan administration. All you need to do is use our online system to give your customers the answers they want. The Crelogix point-of-sale financing program is simple, effective, and guaranteed to boost your bottom line by making your products more accessible to customers from all walks of life.
Joining with our company can also polish your public image; after all, the best in business always choose in-house financing; having this service in place will improve your reputation and add value to your marketing. Once you let people know you've accessed the power of Crelogix, you'll be able to compete and win...
Call us today to find out more about exactly how we can help your business; our services are affordable, and the transition to in-house financing is smooth and painless. We offer the highest degree of honesty, integrity, and accountability; our team is standing by, waiting to help you move your business into the future. Call or email us today to find out more... |
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Crelogix is Expanding
 In an effort to better serve our valued partner relationships, we are asking you, our readers to recommend an exceptional achiever to be part of our team at Crelogix Acceptance. We seek to recruit and select the most competent, industry knowledgeable and expert professionals in the Power Product sales industry. Do you know a independent sales agent, a regular provider of services or supplies to your shop, someone that you feel confident in recommending to us? We would like to hear from that candidate.
More details are available on our website or click on the link below.
http://www.crelogix.com/positions.aspx |
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Pierre Genest
Jason Leung
Lawrence Scott
