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May, 2011
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New Power Product Sales Representatives Join the Crelogix Team
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 Phill Fénelon
Phill is a financial sales and marketing professional with a solid background in commercial and retail lending. A self-starter and team player with highly effective analytical and negotiation abilities and fluently bilingual, Phill is expected to be a huge asset to Crelogix.
"I am delighted to be joining a market leader like Crelogix", says Phill. "I look forward to continuing and growing client partnerships and to building mutually successful relationships with new clients."
Drummondville - Sherbrooke / Gatineau - Hull / Montreal East
Contact Phill:
T: 800-667-6640 x 2371
F: 800-360-9129
E: pfenelon@crelogix.com | vCard |
 Steven L. Sheehan
Steven has a deep and broad history in administration, office and program management. An accomplished facilitator with experience across a wide variety of administrative environments. Steven's background is perfectly matched to his new responsibilities at Crelogix.
"Working for a front rank market leading company like Crelogix is kind of a dream opportunity for me. I'm very happy to be joining and contributing to a very effective team." said Steven.
BC Lower Mainland / Gaspe Region / Quebec City
Contact Steven:
T: 800-667-6640 x 2372
F: 800-360-9129
E: ssheehan@crelogix.com | vCard |
 Eric Saligumba
Eric comes to Crelogix with extensive sales experience in wholesale (B2B) and retail sales. His strong presentation and customer service skills together with a good understanding of finance and credit lending and borrowing from consumer or lender perspective make him an ideal new employee for Crelogix.
"Crelogix has a great reputation for great customer relations and I am looking forward to doing my part to continue the tradition." said Eric.
Fraser Valley & Vancouver Island / Toronto West / Ottawa Valley
Contact Eric:
T: 800-667-6640 x 2209
F: 800-360-9129
E: esaligumba@crelogix.com | vCard |
 Karan Minhas
Karan comes to Crelogix with a solid background in sales achievement, new business growth and strategic account development. Crelogix also values Karan's history of developing ongoing relationships with clients to build essential business partnerships through the application of quality service.
"I am looking forward to delivering high business values to my customers at Crelogix and doing my part to deliver growth for both the company and my clients." said Karan.
Saskatchewan / Toronto East / Central - East Ontario
Contact Karan:
T: 800-667-6640 x 2363
F: 800-360-9129
E: kminhas@crelogix.com | vCard |
 Paul Lifsches
Paul is a dedicated highly effective sales professional with a deep respect for his clients and their needs. His years of experience in sales and sales management, developing sales strategies and campaigns and working with clients to build long term working relationships makes him a perfect fit for Crelogix.
"I know that the team at Crelogix works with an awareness of the challenges, concerns, and desires of people of all positions in the company and how they interact with the particular needs of our clients." said Paul "I am very happy to be a part of such a organization."
Nova Scotia - NFLD / Montreal West / Burlington Niagara
Contact Paul:
T: 800-667-6640 x 2373
F: 800-360-9129
E: plifsches@crelogix.com | vCard |
 Fran Zucchero
Fran is a senior sales professional, a self starter with a well tuned communications and organizational skill set. With more than 20 years of successful business development experience Fran will be a great asset for Crelogix and its customers.
"I believe that my background and my understanding of the importance of relationship building and the central role of customer service will be a great asset in my new position at Crelogix." said Fran.
North Ontario / Toronto North - West / New Brunswick - PEI
Contact Fran:
T: 800-667-6640 x 2407
F: 800-360-9129
E: fzucchero@crelogix.com | vCard |
 Capri Einarsson
Capri is an entrepreneurial sales representative with a record of achievement and demonstrated success. She has a history of driving sales growth while securing customer loyalty by forging strong relationships with external business partners. On joining Crelogix Capri said:
"I believe that customer satisfaction is the basis for sales success and growth and I am very happy to be joining a company like Crelogix that is as dedicated to that goal as I am."
Manitoba / Windsor - London / Kitchener - Waterloo
Contact Capri:
T: 800-667-6640 x 2409
F: 800-360-9129
E: ceinarsson@crelogix.com | vCard |
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How To Create A Customer Attraction System
Yesterday's home runs don't win today's games.
- Babe Ruth
At your power products retail outlet, the bottom line is priority one. Getting the profits you need to pay your staff and suppliers will always be the foundation of your business success. Of course, you want more than to simply break even - you want to grow your company and accumulate real wealth. These goals can be easier to achieve when you implement a customer attraction system. This sort of master plan can help you to entice new clients and keep them coming back, time and time again...here are the fundamentals of an effective customer attraction system:
Focus On Tasks That Generate Income - Excellent time management will always contribute value to a customer attraction system. In order to market effectively and take care of new customers, you will need to strip away tasks that don't add value to your bottom line. If you're wasting too much time surfing the Net, procrastinating, or micromanaging your staff, make an effort to streamline your schedule. Focus on making new connections that will help to grow your company. Spend your workday focusing on marketing, more efficient processes, great customer service, and stellar follow-up. If a task isn't making you money, you probably shouldn't be doing it on a regular basis. Go through your schedule and get rid of tasks that are wasting your time and hindering your ability to turn a profit - time is money.
Marketing Matters - Good advertising pays for itself - it hits the target and resonates with prospective "ideal" customers. In order to attract new clients, you must create a marketing plan that is irresistible. Clients should feel compelled to call, email, or visit your power products retail outlet. If your current marketing plan is stale or unappealing, you're losing a valuable client attraction resource. By revamping your print ads, web content, and signage, you can begin to accumulate a new customer base that helps you to achieve your sales targets - now and in the future. Fresh images, informative text, and a defined company mission statement are all part and parcel of great marketing. If you need help attracting new clients, your media campaign should be re-designed to lure in a whole new group of people.
Outsource For Enhanced Success - In order to focus on customer service and marketing, you may need to outsource some everyday tasks. Luckily, in the digital age, this can be quite easy to do. There are plenty of online agencies that offer services from freelancers - you can use these hired guns to write your web content, design your website, do your accounting, etc. Whatever you need, there is probably an agency on the Web that can supply it to you for an inexpensive flat rate or reasonable hourly wage. Experiment with outsourcing so you can concentrate on attracting new customers and looking after your loyal client base.
Leveraging New Income - In order to attract new customers and earn more money, you should consider new income streams you can leverage into enhanced success. For example, ask yourself if you are really using the Internet the way you should be? Are there ways to do affiliate marketing or other techniques that might increase your online visibility? As well, think of ways to promote your products to new and different segments of the marketplace. Visit corporations and local businesses - find out if they can use the power products you sell to run their operations more effectively. Instead of focusing only on everyday sales in your store, plan some big pitches that can significantly amp up your profits. Explore creative sales tactics that might net out in a positive way for your company. You will meet new people and attract more clients when you go outside of your "comfort zone". |
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Give Your Power Products Business A Boost With Creative Selling Techniques
Business opportunities are like buses,
there's always another one coming.
- Richard Branson
Savvy retailers know that their companies are only as good as the employees they hire to take care of clients out on the sales floor. In fact, staff that use creative selling techniques can be worth their weight in gold. If you think your company's sales team could benefit from learning some innovative new ways of caring for clients and pitching sales, you'll enjoy this detailed outline. We've put together a quick, effective outline of new sales tactics - why not schedule a meeting with your team and show them how to implement these suggestions from industry experts?
Training Tips - Getting new hires ready to sell creatively is very important - before you begin to teach creative selling, fledgling employees will need certain tools to do their very best for clients. The Pre-Customer Training Phase should be used to build a strong foundation for future success. No salesperson or cashier should be allowed to represent your company without knowing exactly how to use your equipment and products. They should also know your company's mission statement, employee codes, and related guidelines. Once you've drilled these essential facts into your new hires, they will have the basics they need to do a good job. After the Pre-Customer Training Phase, you'll be able to start refining your staff's creative sales techniques - it all begins with a stable base of knowledge.
Customer Prospecting - Teaching your staff how to prospect for sales during quiet times at your retail outlet can be an excellent way to use everyone's time effectively - and generate more sales. You can help by going through your regular client contact information and making sure your direct mailing list is up-to-date. Then, have employees check in with regular clients they know - they can call when an exciting new product or sale comes up. This person-to-person contact can be an excellent way to keep the lines of communication open. It's really win-win - clients enjoy feeling "singled out" or "special" when they are offered access to current information about products or deals they might like. Salespeople build more rapport with regular clients and strengthen their sales prospecting skills. Plan some initiatives - build a mini "call center" right at your retail outlet's front desk or back office. Be sure your staff are respectful, friendly, and politically correct when they contact regular clients. These calls should be done once every few months - the phone calls should be warm and cordial, but also direct and to the point. If you're not interested in this strategy, you might want to consider doing a monthly newsletter instead and emailing it to your direct mailing list. If you choose this option, be sure to personalize the newsletters with each client's name - no one likes receiving bulk mail outs, unless there is a really good coupon or something of that nature included.
Showing Off Product Features - Most salespeople will have to sell a dizzying array of products - it can be difficult to know every feature of such a big inventory. With this in mind, schedule regular meetings where you show your sales team and cashiers how to promote the new features of key products. Creative selling is much easier when a staff member can tout the benefits of a product from memory. The enthusiasm, friendliness, and knowledge of your staff will be key attributes they can use to connect with clients in a more creative way. When a staff member tests out a feature for a prospective customer, and gets the client involved with the power product, there is a much higher chance of closing the deal.
Using The Right Financing - If you're not offering point-of-sale financing at your power products retail outlet - you should be. Creative term financing can revitalize your business by attracting more clients from all walks of life. In-house financing will allow you to offer customers low, monthly payment plans and affordable interest rates - and everything will happen right at your place of business. Partnering with Crelogix is the best way to open up affordability at your retail outlet - call or email us today for more information... |
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How To Avoid Writing A Poor Company Mission Statement
Many companies falter when it comes to crafting a concise, effective company mission statement. This task is more important than it may appear - your business mission statement is really an expression of your company's identity in the marketplace. Finding ways to improve your mission statement can add value to your company. Here are some pitfalls to beware of when you sit down to refine or create a corporate mission statement:
1.) Avoid Vagueness - Read your current mission statement and ask yourself if it could be written about almost company in the world...if the answer is yes, you're on the wrong track. Your statement should identify what is unique about your company. It should not be stocked with generalizations and blanket statements. If you offer service to a specific locality, mention that in the statement. If you cater to a specific clientele or market segment, make that plain in your corporate mission statement. Your company values should also be touched upon in your mission statement. Keep working until your paragraphs can describe only your company - you'll be much closer to creating a resonant document that will boost the image of your business. Mission statements that are too general and vague are really valueless.
2.) Get Reviews - Before you add this essential piece of writing to your promotional ads, print materials, and other marketing elements, you must be certain the end result is not dull or confusing. Asking friends and family members for their opinion can be useful - however, you must bear in mind that they will not be brutally honest, as "strangers" would be. If you have the money, hire a focus group or independent reviewer to give you honest feedback about your mission statement. Since this statement is the foundation of your marketing and corporate point of view, it should be appealing to your target audience.
3.) Rhetoric Is A No-No - Loading your mission statement with meaningless euphemisms can be an error in judgment. Yes, we know you offer great customer service - but how do you do this? Readers want facts, not statements that give them no real insight. Avoid catchphrases that are not backed up with statistics or facts. You must strive for a meaningful mission statement that is free of empty rhetoric.
4.) Tell People Why And How You Do Business - The worst mission statements don't answer the important questions - such as why and how a company is in business. To avoid writing a bad mission statement, use your first paragraph to explain why and how you offer goods and services to the marketplace. By answering these two questions without falling prey to rhetoric and vagueness, you will be on the right track for a brighter corporate future. Your mission statement can be used in myriad ways to promote your company and its goals and achievements. |
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The Power Of Point-Of-Sale Financing
Delivering efficient, innovative term financing solutions to our partner's valued clientele is what we do best. At Crelogix, we form partnerships with businesses just like yours, and we offer our partners access to cutting-edge in-house financing that opens up affordability at their retail outlets. For our partners, joining with us becomes a catalyst for corporate growth and increased profits. By giving your customers access to instant answers about pre-approval for consumer loans (and affordable interest rates), you will attract more business and strengthen your company's public image. But how does it work?
It's very easy to begin working with us - our team of specialists is there to help you make a smooth transition to in-house financing. In fact, Crelogix handles all loan administration - all you need to do is use our online MyCrelogix.com system to give clients the immediate answers they want. Selling your power products will be easier than ever before when you can assure clients that they qualify for the term financing they need. Selling more expensive items will also be simpler. Your pitches will hit the target when your clients know that they can pay for products over the long term. A partnership with our company will help you cut through consumer caution and buyer hesitation - every single time.
Using the MyCrelogix.com system to give clients answers about consumer loans is fast and simple - this program is specially designed to be available 24/7, 365 days a year. It's also user-friendly, intuitive, and effective. By punching in some data about a client and hitting Enter, you can immediately get an answer about whether or not your customer qualifies for the loan he or she wants. There is no unnecessary paperwork, faxes, or phone calls! The pitfalls of the past are eliminated when you choose to partner with Crelogix. Our company is devoted to giving you an easy and positive transition to point-of-sale financing.
Don't wait another day to get the most out of every minute you spend on your retail sales floor. Pump up your business by giving your sales team the backup they really need. With Crelogix, it's so easy to make customers happy, and our cost-effective services pay for themselves over time. Give your business the right infrastructure for success - use the power of Crelogix to move forward this season. |
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Crelogix is Expanding
 In an effort to better serve our valued partner relationships, we are asking you, our readers to recommend an exceptional achiever to be part of our team at Crelogix Acceptance. We seek to recruit and select the most competent, industry knowledgeable and expert professionals in the Power Product sales industry. Do you know a independent sales agent, a regular provider of services or supplies to your shop, someone that you feel confident in recommending to us? We would like to hear from that candidate.
More details are available on our website or click on the link below.
http://www.crelogix.com/positions.aspx |
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 Pierre Genest
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 Jason Leung
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 Lawrence Scott
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