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September, 2010
  Marketing Tips For This Fall...

 

 Part of smart marketing is showing prospective clients just how you can make their lives easier. Since you're selling home improvements, you must let the public know the pitfalls and problems that do-it-yourself repairs and renos can cause! With some smart marketing, you can blog or chat about DIY disasters, while highlighting your own skill and expertise.
 

 

Today, many people watch home improvement shows - the people who host these programs make it all look so easy. However, on the other side of the equation, there are programs like Holmes On Homes (where a building expert fixes botched work from sloppy contractors) and Canada's Worst Handyman (where people display their lack of ability at DIY and building "challenges"). These shows send mixed messages - many people aren't sure whether to hire a company like yours, or just go it alone
 
People Take On Too Much - Repairs and renos that seems workable and affordable can quickly spiral out of control...inexperienced or overwhelmed DIY'ers abound! Let your prospective client know that many home repairs and renos don't go according to plan. Tell them that most people bite off way more than they can chew, and that this is the number one pitfall of doing it yourself! When combined with a job and family, the pressure of doing repairs and renos can cause undue stress and upheaval. You should let them know how much easier it will be to place the burden in your capable hands.

Quality Is Sacrificed - Most DIY projects don't go exactly as planned - budgets soar and more things need to be bought. Often, quality can fall by the wayside when an inexperienced do-it-yourselfer is at the helm. Sometimes, people really do run out of money, and then they need to cut corners - they don't have any choice. If you're chatting with someone new and discussing what you do for a living, try to bring the conversation around to DIY repairs. If they've considered DIY, explain how you use your skills and experience to get quality supplies and great workmanship in place from day one.
Lack Of Technical Skills Can Cause DIY Disasters - Some tasks, like grouting, look simple enough. However, tradespersons spend years learning how to do the job perfectly! Many other DIY tasks are also much harder than they look. Getting in over your head can be an issue - some jobs will simply look better and last longer when they're taken care of by professionals. Since the home is often the biggest investment anyone makes, it can be worth the money to hire the best. Let the prospective client know that you offer in-house financing through Crelogix - low, monthly payment plans and affordable interest rates will cut through any hesitation. Point-of-sale financing opens up affordability to new and returning customers. Call Crelogix for more information.


How To Nurture Your Staff
 

graph  Many business owners deal with plenty of stress and aggravation - sometimes, the pressure can result in sharp words with staff, or other negative interactions with employees. Whether you employ two people or a hundred, you need to know what will make or break your home improvement business - your relationships with your staff will often determine whether or not you succeed or fail. Here's why...


 

 Surveys have proven that employees are most apt to leave a job because they feel undervalued. It's not money or power they crave, but recognition. By validating your employees, and learning to control any sharpness or harsh words, you can begin to nurture your staff. You don't have to be fake or overly emotional - simply be certain to offer praise where it is due. If you don't value your staff through affirmation and praise, you may lose them. Training and high turnover can waste a lot of time and money - it's easier to take care of what you already have!
 
 When you must correct behavior, do it properly. Don't tell off a staff member in front of everyone else...things that seem minor to you will feel very major to those in your employ. When you reprimand, employ the Golden Rule - would you want to be spoken to this way? By checking yourself, your can make relationships better - your staff will feel appreciated. Avoid power trips or outbursts - set an example for everyone else.
 
 Most people (including you!) have probably experienced problems with a boss - for some, the stress of a bad relationship with a superior can cause health problems, depression, and intense anxiety. If there is a negative "vibe" in your office or shop, you should look at yourself and see what you can change. By becoming more positive and nurturing your staff, you can create an atmosphere that breeds success. Customers feel the energy between employees and bosses - make sure they are not uncomfortable in your place of business. You should be certain your place of business is warm, friendly, and inviting.
Negative staff members can actually drive business away - keep an eye on things, and observe interactions between staff and clients periodically. Maintain a presence at the office, even when things get really busy - try to spend some time with staff each and every day - it's good to keep the lines of communication open whenever possible.
 
 Be sure there is no confusion about job descriptions and responsibilities - you are the boss, and you must make these parameters clear to everyone working under you. Even if your business is small, take the time to hammer out job descriptions and to discuss what is expected of everyone - plan frequent meetings so everyone is on the same page. Boundaries and rules are actually good things, especially if your management style is too spontaneous.
Financing Can Boost Your Business This September
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   At Crelogix, our skilled programmers have created a special software program that allows you to provide your clients with instant answers about term financing solutions. Through MyCrelogix.com, you can access information about whether or not your clients qualify for the home improvement loans they need. In mere minutes, your customers will know if term financing is available to them
 

 

Providing low, monthly payment plans and affordable interest rates to your clients is what we do, and we know (through 30+ years of experience) that it helps to drive new and repeat business to your door. In today's economic atmosphere, great point-of-sale financing can put you ahead of the pack! You'll also have better results with your advertising and marketing when you can use catchphrases like "low monthly payment plans" and " online approval for financing" in your ads and promos.
 
By partnering with us, you'll enjoy all the benefits of our convenient, easy-to-use system.Processing requests for loans will be simple - once you've let the client know whether or not they qualify, your job is done - we take care of all administration. Integrating our system into your business infrastructure is a piece of cake - our team of specialists are there to guide your through this easy process. We're committed to making your transition to in-house financing a positive experience - for you, your staff, and your bottom line!
 
 New and returning customers will be able to get the answers they need right away. Deals won't stall because of buyer hesitation. You can cut through indecision by offering instant approval for a home improvement loan. It's really that simple. Your sales team will appreciate the way point-of-sale financing makes their job easier. You can up morale, get more sales, and make more money. The best in the business rely on affordable term financing that spreads out payments over a longer term - they know today's customers need help to afford the renos and repairs they really want.
 
 Make your customer's dreams come true - partner with Crelogix today! 
 
Crelogix is Expanding
In an effort to better serve our valued partner relationships, we are asking you, our readers to recommend an exceptional achiever to be part of our team at Crelogix Acceptance.
We seek to recruit and select the most competent, industry knowledgeable and expert professionals in the Home Improvement sales industry.
Do you know a independent sales agent, a regular provider of services or supplies to your shop, someone that you feel confident in recommending to us ? We would like to hear from that candidate.
More details are available on our website or click on the link below.
http://www.crelogix.com/positions.aspx 
 
Joel Harrison
Joel's PhotoManaging Director
Home Improvement
Toll Free:
1 604-205-3899
Toll Free Fascimile:
800-360-9129
jharrison@crelogix.com
 
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