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September, 2010
5 Tips That Will Boost Your Sales

Power Products Bike Family

 

Selling power products is all about communication, knowledge, and passion...if you're looking for ways to boost your selling skills (and your margins!) this September, you'll enjoy reading our tips! This expert advice can help you get the best out of the new season

 

  1.)    Look At Sales Cycles For Your Industry - In the case of the auto industry, most people get ready to trade in for a new model after three years - car salesman know this and follow-up with clients in according to this cycle. You must also stay abreast of sales cycles in your industry - keep up to date by reading trade magazines, networking with industry insiders, and generally staying dialed in to your area of expertise. Never stop learning about the shifts and changes that occur in your industry. Arm yourself with knowledge by examining and analyzing sales cycles, and staying in touch with clients during the interim periods. Regular clients will be your bread and butter - anticipating their patterns can lead to better communication and more profits in your pocket.
 
 
  2.)    Keep Correspondence Personal- In our world of lightning-fast texts and phone calls, the personal touch is at a premium. Make your correspondence count by taking the time to send a letter or a carefully worded, personal email. No one wants to receive the dreaded "form letter", no matter how polite or informative it is - it feels like spam. Personalizing your follow-ups and prospects can take more time, but they payoff will be much larger. If your writing skills aren't sharp, hire a freelance writer to polish some sales letters, emails, etc. Then, modify them to suit your needs. Be sure to use first names when appropriate, to mention any past interactions, and to ask the client how things are going with their last purchase - keep records so you know exactly what they bought. If they are a sales lead, let them know what's up at your business, and make sure to include lots of contact information (beyond your email address).

 
3.)    Be Your Own Boss - Whether you own your own business or not, you must still direct yourself. Every salesperson is a business - their personality and knowledge are commodities. By managing your time properly and taking care of yourself, you can get the best out of yourself. Focus on a "business plan" for the coming months - set targets and figure out the steps needed to achieve the numbers you want. Even if you answer to someone else, you must still be your own motor - self-starters are often the best salespeople.

4.)    Improve Your Prospecting - Referrals are the lifeblood of sales - almost 80 percent of sales can be traced back to a referral. You need to work to get these referrals - sales prospects are the way to go. Query every happy client for ideas about where to prospect. These simple chats can be the key to ongoing prosperity.  It's vital to let your current customer base know that the time you spend with new clients will not detract from the services you provide to them. Set up a list of 20 or 30 companies that you can prospect over a set period of time. Do some research before you place companies on your list - set up some criteria and make sure these companies aren't just a waste of your time.

 
5.)    Get Out Of Your Comfort Zone - We can fall into a rut when we do only what is familiar and comfortable. If you feel yourself falling into a little slump, do something to pull yourself out. Attend a conference on sales techniques, take a course on time management, or simply join some fun community activities. Even playing volleyball at the beach may end up netting you some business. Fun, happy people attract good energy and good luck. If you're not happy, you won't have the same charisma and attitude. Take some chances and change things up this fall - it will lead to new opportunities and new prospects for your business.
 

 
Selling Luxury Is Easier With Financing
 
graph  A recent study demonstrated the connection between exposure to luxury goods and altered decision-making - the more exposure a person had to pricey objects, the more likely they were to elevate their desires for status symbols or costly toys. We all know that gazing at beautiful or desirable things makes us want them - however, most people don't have the financial means to make their every desire a reality
 
During sales pitches, you can work with this natural tendency by showing your customers the very best at the very start. Set the bar high by giving them access to the newest, most technologically advanced power products - let them know how these high-end versions of what they want can improve their lives. It's easy to raise their expectations - if you can also make it easy for them to afford the high-ticket items, then you'll grab a bigger margin and a bigger commission. This is where financing comes in...
 
 Remember, there is always a market for high quality...even when it is priced high...the challenge is making it all possible for your customers. When you can offer  financing that provides low, monthly payment plans, spread out over a longer term, you will find it easier to close deals. Thanks to our system of instant, online approval, you'll be able to give clients immediate answers about whether or not they qualify for the loans they want. With this unprecedented flexibility, you can make luxury power products into viable options for your valued clientele.
 
 Our team of trained specialists is there help you transition to point-of-sale financing. In no time at all, your power products business can attract new business by advertising financing.
 
 Taking advantage of the psychological elements of selling luxury or high-cost items is simpler when you have the right infrastructure in place. Buyer hesitation is one of the top reasons why a pitch falls flat. If you're interested in getting better results and closing more deals, consider a partnership with our company. For over 30 years, we've worked with companies just like yours, designing term financing solutions that help businesses achieve their goals.

The Complaint Department - How To Cope...
Third Party Telemarketer

    

 

  No one likes to deal with difficult people - however, running a power products business is all about customer service. When customer service is part of the equation, there are always bumps in the road. Dealing with disgruntled clients and handling complaints are simply par for the course - it's how to deal with it that matters.  
 

The first step to understanding the troublesome nature of difficult customers is just to realize that it's inevitable. Taking things personally is the wrong way to go - every salesperson or manager on this earth gets their fair share of complaints and even abuse. In order to stay detached and capable of handling problems, you need to remain philosophical about issues with clients. They will happen, and you will handle them...this should be your basic attitude.
 
 Not everyone has the cool temperament needed to deal with difficult people, but some practice can help you to stay calm while you try to soothe the customer. Remember, your business success depends on your reputation, and a nasty client can hurt your reputation. Be nice no matter how much it hurts - bend over backwards and try to resolve things. 
 
 Your listening skills probably help you to run your power products business and juggle all the tasks you perform each day. You can also use your listening skills to mend relationships with clients. By staying polite and not getting defensive, you can defuse the customer's anger. Your best bet is always to sit and listen to everything the client has to say - don't interrupt. Let them get it all out, and then deal with every single aspect of their complaint. By being thorough and using the information they've given you, you have a good shot at nipping the problem in the bud.
 
 Of course, there will be times when they customer is totally wrong and completely unreasonable. Unfortunately, in the client's own mind, they are 100 percent correct. Don't let a miserable client walk out the door and tell other people about their bad experience - this will undo your hard work. Instead, stay with the customer until things get worked out. Even an imperfect solution is better than doing nothing at all...
 
 Before making another sale, be sure that your policies and sales conditions are clearly displayed near the cash register, or at some other, very visible place. There should be no doubts or questions about how you deal with returns, refunds and exchanges. You receipts should also list all of this information. When it's all right there on your receipt, it becomes much easier to defend your position or uphold your policies. In some cases, pointing out the policies printed right on the receipt can be helpful, but it must be done in a polite manner.

Crelogix is Expanding
 
In an effort to better serve our valued partner relationships, we are asking you, our readers to recommend an exceptional achiever to be part of our team at Crelogix Acceptance.
We seek to recruit and select the most competent, industry knowledgeable and expert professionals in the Power Product sales industry.
Do you know a independent sales agent, a regular provider of services or supplies to your shop, someone that you feel confident in recommending to us ? We would like to hear from that candidate.
More details are available on our website or click on the link below.
http://www.crelogix.com/positions.aspx 
 
Jason LeungJason
 
Power Products Inside Sales Supervisor
Toll Free:
1-800-667-6640 ext. 2224
Toll Free Facsimile:
800-360-9129
jleung@crelogix.com
 

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