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August, 2010
Make Success Happen...With Crelogix!
Power Products Bike Family

 

Adopting point-of-sale financing through our company can be the best decision possible for your business. By adding all the benefits of point-of-sale financing to your power products retail outlet, you can drive new business to your door. For many businesses just like yours, partnering with Crelogix has been a crucial turning point...leading to a stronger bottom line! 

 

    Our commitment to offering our clients the most efficient and affordable term financing solutions is unparalleled. Since the Seventies, we've been there, designing systems that allow you to offer your clients easy, low monthly payment plans. 
 
 Great interest rates and a cutting-edge, online system of instant pre-approval for consumer loans add tangible value to your business. Making it easy for consumers to afford the expensive power products they want is the best way to close more deals and make more money...
 
 Getting going with out system is easy and pleasant: Crelogix software is very intuitive and totally user-friendly. Training your employees and getting up to speed will be a breeze.
 
 In-house financing is a powerful tool for your sales team: it's just easier for them to pitch to clients when they can provide the very best in point-of-sale (POS) financing! Adding this weapon to your "sales arsenal" will help you cut through "consumer caution" and "sticker shock"; building the necessary rapport with clients is just much easier when you have the right infrastructure...
 
 Call us today for to find out more about our MyCrelogix.com system: our team of trained specialists know how to help you achieve your business goals ! 
 

How To Create The Perfect TV Ad For Your Business
 
graph Making an ad for TV is a daunting prospect for many business owners - after all, the mechanics of producing an appealing television commercial require a whole new skill set! The cost of TV ads is usually high, but it can really pay off - as long as things are done properly. Local cable TV ads can actually be very effective and cost much less than traditional prime time spots on bigger channels. If you're considering a new TV ad, here are some things you should know:

 Consider Your Budget - Remember - even in the Internet Age - TV is still the most powerful media around. Budget to pay for spots on broadcast TV. Smaller cable systems in suburban areas offer cheaper solutions. You'll get better rates when you buy multiple spots at one time.
 You'll pay dollars per ad for an ad in a small town. New digital placement technology makes it easier to target certain neighborhoods. It also lowers the cost of ads. Local, community cable prices the lowest. As you can see, the price of TV spots can be lower than you might expect. The important thing is to know your market before you film and before you purchase ad time.

Content - Producing a commercial can be costly and it also requires a lot of work. If you want visual impact, expect to pay thousands of dollars. Reduce costs by planning everything out before the cameras roll. Storyboards can help you map out the action frame-by-frame. Look for independent TV production services with just one or two staff members. 

 Professional actors are probably not necessary. Keep your idea streamlined and simple. Limit the use of different locations - this drives up costs. Factor in time for hassles - lighting issues, mike adjustments, etc. Shoot outside to avoid lighting issues inside.

Consider Your Message - This is really the most important thing - you must concentrate on a few key elements of your business. After all, commercials go by so quickly - you need to emphasize your strengths through a few careful slogans or catchphrases. If you offer point-of-sale financing through Crelogix, make sure you mention "affordable monthly payment plans" and "instant pre-approval for loans" during your spot! Also, mention great service, great prices...a great location...anything that makes you stand out from the rest should be your focus.
With these tips, you can decide on the best strategy for your TV ad. If you're up to the challenge, consider being a key presence in your commercial. Use your sales savvy to draw in a whole new audience. Becoming a "personality" in your community can really enhance your sales and boost your profits.

Tips On Selling To Female Customers 
Third Party Telemarketer

    

 

In our age of equality, sales pitches are generally...unisex. However, men and women do approach buying differently. It's important to grasp the principles of selling to women, so that you can tweak your approach and close more deals. If you use a one-size-fits-all sales pitch, consider trying some new techniques that are designed to be more appealing to females. 
 
 Studies have shown that women make 85% of consumer purchases; however, many salespeople are not trained to approach their pitches to women in a different light. Here are some great ways to gain advantage by streamlining your pitches for a female demographic: 

 
Avoid Quick Judgments - You may be used to gauging the potential of a pitch based on a client's attire, accessories, etc. Obvious signs of "money" can make a prospective client seem more likely to close a deal. With female customers, you should avoid rushing to judgment. Women may "dress down" significantly when they go shopping for a big-ticket item. They may take off their best jewelry; avoid carrying an expensive handbag, etc. Sometimes, this is done because women feel they will not get the best deal if they appear affluent. However, a woman may simply be enjoying a day off in her most comfortable clothes! Avoid assumptions - approach every pitch with the same degree of professionalism and enthusiasm. Women are very tuned in to eye contact and body language - they may read negative signals, such as disinterest, quite easily.
 
Hire Women - You sell power products - traditionally, this area of the business world is male-dominated. By making an effort to keep competent, friendly women on your payroll, you will send a positive message to female customers - they will also feel more comfortable at your place of business. Today, more women than ever are enjoying motorcycles, ATV's, and other power products...be sure to let women know you are aware of this trend by hiring and valuing female workers.
 
Don't Talk Down - If you are male, avoid any hints of patronizing behavior during sales pitches to women. Today, women educate themselves about big-ticket items - it's so easy to find information on the Web, in Consumer Reports-type magazines, and on TV. A woman may already know a lot about the power products she is interested in buying. Ask questions to gauge her level of knowledge and understanding - listen to what she says, and then give her the information she specifically asks for. Always be a gentleman - manners never go out of style with female customers.  
 
 
Target Women In Your Promotions - Women attend lifestyle conventions and other gatherings, where they learn more about new products and how they can add value to their lives. Consider setting up a booth at a women's lifestyle show - display a few key power products that women might enjoy. Consider running a contest or promotion that will help to get women excited about your products.

 

Crelogix is Expanding
 
In an effort to better serve our valued partner relationships, we are asking you, our readers to recommend an exceptional achiever to be part of our team at Crelogix Acceptance.
We seek to recruit and select the most competent, industry knowledgeable and expert professionals in the Power Product sales industry.
Do you know a independent sales agent, a regular provider of services or supplies to your shop, someone that you feel confident in recommending to us ? We would like to hear from that candidate.
More details are available on our website or click on the link below.
http://www.crelogix.com/positions.aspx 
 
Jason LeungJason
 
Power Products Inside Sales Supervisor
Toll Free:
1-800-667-6640 ext. 2224
Toll Free Facsimile:
800-360-9129
jleung@crelogix.com
 

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