Stick To Your Quotes - This sounds simple, but it can be tricky...things happen, and costs escalate. If you're quoting low to entice business, make sure you are able to deliver. Nothing will alienate your clients faster than adding costs they didn't expect to their final bill. If you must increase your quote, be sure to practice honesty and transparency at all times - you must get the client's approval before you take action. In general, word-of-mouth advertising and public relations will be damaged when you repeatedly quote too low and then add on extra costs...this sort of thing can really hurt your reputation. 

 
Track Your Referral Sources - It's important to understand where your marketing dollars are going - if you don't know which promotion channels are driving your business, you might be wasting money on useless advertising! Many businesses don't take the time to collect enough information about referral sources. To squeeze the most out of every dollar you spend, find ways to track where business is coming from - this can be as easy as asking a client how they heard about your business. You can also consider customer feedback forms that list all of your advertising channels - just don't make your surveys too long-winded, or they may be ignored - keep it simple to get the best results.

 
Think Long-Term - If marketing were a race, it would be a marathon, not a quick sprint. You need to keep your eye on the big picture and think long-term. Consider what marketing strategies will really pay the biggest dividends over months and years. Adopting point-of-sale financing, revamping your website, or attending more industry trade shows can be excellent ways to support long-term growth.