Selling power products is harder when consumer confidence is low; after all, the products you stock are often considered luxuries. Although the economic picture is brightening, most power products, such as motorcycles and ATV's, tend to be "dream buys" for many customers. Other items, such as generators, can be

necessary, but still quite costly.  Giving your customers the affordability they need through low, monthly payments plans can restore consumer confidence. Erase fears about big, lump-sum payments...let your clients know that they can get instant online pre-approval for the loans they need.

 By offering point-of-sale financing for your inventory, you can make dreams a reality. The perfect sport bike doesn't have to remain out of reach to a potential client...and letting a customer know whether or not they've been approved for a loan is as easy as logging into MyCrelogix.com! This cutting-edge program offers answers about financing in real time...

 Whether your client wants the practical or the recreational...Crelogix is here to make it happen. By partnering with your power products business, we can make your products accessible and easy to buy. Your sales pitches won't fade out when customers get cold feet about paying a lot of money, all at one time. Instead, you can log into our easy-to-use system, and tell them immediately that they are approved for monthly payments. Call us today for more information...boost your profits with the help of Crelogix!

  Many people rely on social proof marketing to garner more interest in their companies...but what is social proof marketing...and how does it work? Let's take a look at this affordable, highly effective marketing concept...

 Social proof marketing relies on testimonials and other forms of "proof" that can be displayed in your advertising, at your retail outlet, and on your website. By getting honest testimonials, which should ideally include a picture of the customer with the product you sold them (along with text about their experience with your product/company), you can "prove" to potential customers that your business is worth choosing.

 Getting testimonials is not always as easy as it seems. Just as fledging authors struggle to get their novels reviewed, you may have to do a little legwork to secure testimonials from your customers. Often, friendship and business can play a role here; an acquaintance or neighbor that purchases power products from you will be more receptive to giving you a testimonial. However, you must be careful here...obvious "puff pieces" about your company will not ring true with potential customers. The testimonial should not too be over-the-top. Make sure you practice integrity with regard to your testimonials - when they are "real", it shines through, and it drives more business to your door. Stories about using and enjoying your product will always be appealing testimonials.

 One way of getting great testimonials for social proof marketing is by planning a customer appreciation event at your store. Treat your best clients to a little food and drink, perhaps a coupon for discounts on power products or accessories, etc. Offer some prizes and music to make it all fun! Then, chat up the attendees about their experiences with your company. If you ask for a testimonial, this festive atmosphere will be much more likely to produce a positive result. Bring along a good camera with a flash to capture images of happy customers, but always be certain to ask permission first...never run a client photo without getting the customer's permission before publication.

 Of course, excellence draws the "purest" testimonials - the kinds that come to companies through nosolicitation on their part. By offering your clients the very best in quality, service, and affordable financing, you can attract more happy customers, and more social "proof".