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This e-letter is brought to you by Travelers Health Care Finance. In each issue we bring you business and marketing tips, suggestions, and selling ideas for Health Care providers in Canada. More articles to hone your business skills are archived with each issue on our website. Please follow the link that is listed in the left hand column. If for any reason you would like to remove your address from our list, please use the SafeUnsubscribe feature at the very end of this message and you will be immediately removed. Thank you. |
 Travelers Acceptance Corporation appoints Ron Barker to Managing Director, Health Care Finance
Burnaby, BC, July 16, 2009 Travelers Acceptance Corporation announces the appointment of Ron Barker to lead its Health Care finance business as "Managing Director, Health Care Finance".Ron has established and consulted in the establishment of various Governments, Health Care and Business partner networks nationally and internationally. Most recently Ron returned to Canada after successfully founding a Tea Co-Op in China, medical tourism organizations in Brazil, India and the Philippines.
Ron's mandate is to help providers of Health Care related Products and Services increase their revenue, cash flow and profits through the development of superior financial solutions. Solutions that permit a larger number of Canadians to affordably and instantly address their personal Health Care needs.
Ron brings a background in finance and international marketing. He has owned a number of successful businesses and understands the problems of being an entrepreneur and owning a business. He has been certified in life insurance, mutual funds, mortgage brokering and worked towards the Urban Land Economics diploma at UBC.
Ron welcomes his new challenge with enthusiasm. "Given the current state of the industry, it is wonderful to be able to contribute in such a meaningful way to the ongoing success and future growth of the Canadian Health Care industry.
You may contact me at one of the following:
Phone: (800) 667-6640 Ext. 2230
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 Closing The Deal - Ways To Win More Business For Your Clinic - With Crelogix
Salesmanship is the key to winning more business and meeting your goals. With the help of our point-of-sale (POS) system, you can make clients see the advantages of closing the deal...today.Ultimatums - You need to express to a potential customer the downsides of not choosing to refresh their appearance with procedures. Make them understand that their sense of confidence and well being can be elevated through your clinic's services. They should get a sense that waiting to buy will have a negative effect on their self-image. This sales technique is known as ultimatum closing.
Best Time - Your customer should be made to feel that today is the best possible time to make a decision. Give them information that makes closing the deal an attractive idea...right now. Use affordable interest rates, easy on-line pre-approval for procedures that aren't covered by insurance, and the other benefits of Crelogix point-of-sale financing to make closing the deal irresistible.
1-2-3 - Sales technique analysis proves that clients respond to the power of three. Offer three key selling points during your pitch. Consider using in-house financing, quality, and service during your 1-2-3 closing pitch.
Similarity - Use stories about successful plastic surgery and other services to create a feeling of similarity between your potential customer and past customers. Show how they can achieve the same positive experience through easy financing.
Tools For Success - Make Your Clinic The Very Best It Can Be
At our company, your needs come first. We can help you reach your business goals by offering great consumer loans to your customers - on site.
For decades, we've specialized in supplying clinics like yours with attractive, point-of-sale healthcare financing systems that draw business.
You can avoid tiresome accounting and paperwork by allowing us to take care of all the details. All you need to do is let your customers know that low, monthly payment plans are available immediately.
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 Smart Marketing Is Easier With The Help Of Crelogix
Internet marketing is a key component in promoting your clinic to new and returning customers. You can use SEO optimization and other clever techniques to get the most out of every marketing dollar you spend.
The principles of SEO (Search Engine Optimization) are simple to grasp, but putting them into place can be tricky. Finding you niche is the best way to start. Internet marketing gurus know that each market demographic has its own niche - a special series of keywords and phrases that customers will use to find plastic surgery services and procedure information while surfing the Net.
In order to find your niche, and utilize the most effective keywords on your clinic's website, you'll need to do a little detective work. Perform frequent Google searches, looking for keywords that you can use in on-line articles, ads, and web content. Change your keywords monthly and track your website's hits with free services such as Google Analytics.
Once you've found your niche, you can take advantage of increased traffic to your site. Make sure to customize your content to promote the benefits of easy healthcare financing for your clients. Use phrases like "low monthly payments" and "affordable financing" to lure new customers and hold their interest. Showing them that refreshing their appearance need not be too expensive can be a powerful marketing tool.
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 Crelogix - A Powerful Tool For Change
Our consumer loan options are designed to make your business more viable. We are able to work with your specific needs in order to tailor in-house financing solutions that amp up the appeal of your business.
Part of what we focus on is the power of Crelogix to create positive change in your bottom line. We know from experience that adopting point-of-sale (POS) financing for your clinic can make things easier for your clients. You can close more deals and ensure more new and repeat business.
It's not hard to understand the power of in-house consumer loans. Today, the credit crunch makes buyers cautious, and maybe even pessimistic. They want things, but, at the same time, they shy away from spending costly lump sums on procedures they desire. They need all the incentive they can get to close the deal.
You can provide this incentive by partnering with Crelogix and offering low monthly payment plans to your customers. Selling will be easier when you can use long-term payment plans in your pitch. The cost of plastic surgery and other procedures can be a real deterrent to some shoppers. Allow them to realize their dreams by offering the best payment options you can.
How We Can Help You Save Time And Money...
Running a business costs a lot. You have bills to pay in many different areas of your operation, and the meter is always running. Labour, power, supplies, office administration...all take their toll on your profit margins.
With in-house financing, you can save up to 7 percent on your office admin. costs. Cutting down on phone calls, endless paperwork, and waiting time can make your staff more efficient, and more able to meet other challenges. Free up your employees to sell your goods and services by implementing in-house financing with Crelogix.
Our system allows your customers to get an answer right away about whether or not they qualify for consumer loans. Imagine how this can impact your sales pitches! Instead of sending customers off to wait for answers about financing (and possibly reconsider their plans to purchase), you can provide instant online pre-approval through our easy-to-use computer system.
We have designed a program that is intuitive and easy to understand. We've also made sure it is available to you 24 hours a day, 365 days a year. We harness the power of the Internet for your advantage. We also provide the support and teamwork you require to use our product to its fullest potential.
Call us today to find out more about all the things that our team can do for your business. You'll save time and money, and you'll also up the appeal of your clinic.
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 Reaching Out - How To Find New Customers In A Tough Economy
Sometimes, building your clientele can feel like a real challenge. After all, you have a lot on your plate - running your clinic and selling procedures to clients is already a lot to deal with. Reaching out to new clients is vital, though, and it can be done. Use these ideas to draw new clientele to your clinic.
Trade Shows - Beauty and wellness trade shows can provide your business with a new list of customers who are already interested in what you provide. Set up a demo booth at a local trade show, and let the community know what you can offer them. Be sure to run a contest so you can collect the names, phone numbers, and emails of those who enter. Follow up with personalized phone calls and mail-outs. Stress in-house financing, caring service, and youth and beauty benefits in your cold calls and pamphlets.
Reciprocal Links - Use the power of the Internet to establish your brand. Contact other local businesses you trust, and offer to place their ads on your website, with links back to their home page. Then, ask them to do the same for you. The businesses you choose for reciprocal linking should not be in direct competition with you. They should complement your business in some way.
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 Crelogix is Expanding ...
In an effort to better serve our valued partner relationships, we are asking you, our readers to recommend an exceptional achiever to be part of our team at Travelers Acceptance.
We seek to recruit and select the most competent, industry knowledgeable and expert professionals in the Health Care Sales Industry.
Do you know a independent sales agent, a regular provider of services or supplies to your clinic or practice, someone that you feel confident in recommending to us ? We would like to hear from that candidate.
More details are available on our website or click on the link below.
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 Online Registration Registering with Travelers is as easy as 1-2-3, you need to simply point your internet browser window to the following address as indicated below:
https://www.travelersacceptance.com/secure/application.aspx
Once all the documents have been received, Travelers will begin the setup process. Once completed, an email will be sent to the owner/practitioner with a user name and password to be able to access our online financing system. Do not wait till you have a need for financing to get setup, Be prepared ahead of time, register now.
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Travelers Acceptance Corporation has since 1974 partnered with businesses to arrange, structure and fund unique indirect consumer financing solutions across a wide range of industries including tuition, automotive aftermarket, vacation ownership, healthcare, membership, consumer durables, power products and home improvements. Travelers consults with its client partners to create superior term financing solutitons that attract and retain more clients,close more sales, and increase overall profitability. |
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Hubert Blaquière
Director of Sales & Marketing
1-800-667-6640 ext. 2410
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editor@travelersacceptance.com
Travelers Acceptance Corporation | |
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