Holidays can be overwhelming, especially when only moments after Halloween comes to a close all retail stores are rushing to display Christmas decorations - trying to capture as much of the holiday market as possible.

 

Typical ways that retail stores use to capitalize on the holidays include extended hours and sales. Here are some fresh ways to think about holiday promotions.
 
Many people are fed up with holiday crowds, which are reflected in the growth of online sales and the decline of some traditional retailer's sales. There also seems to be a trend towards buying fewer gifts, but those gifts tend to be higher-ticket luxury items.
 
In the type of marketing we should be doing, we start with the customer in mind. What do we know about people this time of year?

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Sincerely,

 

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