Eighty-percent of Americans are visually oriented. What does that mean exactly? It means that most of us will react more strongly to an appeal we can see rather than an offer that is just told to us. Take tooth whiteners as an example. We could read a pamphlet about them, or be told about them by a salesperson, but unless that factual information is accompanied by a visual of someone showing us their sparkling teeth, and perhaps even demonstrating how easy the product is to use, we probably will not be exciting enough to try the product.
 
When you go to a tradeshow you'll notice that the booths that do the most business have much more visual appeal than the booths that just have their merchandise displayed. The same concept applies to your business and the ways in which you can make it appealing to customers.
 
There's no doubt about it, you are in a visual business. Your customers come to the salon to achieve a difference in their visual appearance. Knowing this, think about what types of visuals can be used to promote your business to new and existing customers. Click here to read more.