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By Richard Hadden and Bill Catlette
Has a twentysomething-year-old at work recently left you scratching your head and wondering "Were we born on the same planet?" If so, don't stop reading. We'd like to devote this, and next month's issue of Fresh Milk to that latest in a long line of new generations to join the workforce - what many are calling Generation Y, or the millennials. Rather than argue about exactly which years these folks were born in, let's agree that we're talking about workers from their teens to early thirties. Our perspective on this group comes not only from our longtime and current study of the workplace, but also from the fact that each of us is the father of two of these creatures. We've seen millennials at work, and at home, just like many of you have. A lot has been said, and written, about this group. Here's what we'd like to add to the discussion.
Can the labels My nineteen year-old resents being lumped into something called the "MySpace Generation". "Sure, I do MySpace, but like, who wants to be defined by some stupid website?" she said.
Open your eyes
For starters, if we want to communicate better with the younger generation, we'd better pay attention to whatever electronic device they've got in their hand, on their hip, or in their ears at the moment. Don't be afraid to "text" them, or to be "texted". (If you didn't know "text" was a verb, get help. And get your thumbs ready.) Learn electronic shorthand. Don't expect a message that reads "I look forward to meeting with you and Robert in your office in fifteen minutes. Thank you." Instead, expect something like "meet u n bob n yurz n 15". Podcast your quarterly financial results, your sales meetings, your corporate newsletter! And here's another one - get your CEO to record, as mp3's, regular messages to the workforce, communicating the organization's mission (the real mission, not the PR mumbo-jumbo); how workers can be instrumental in achieving the mission; and what they can expect when they do. Put them on a secure intranet site, for download to iPods and other mp3 players. They'll listen to them - they really will - while commuting, or working out at the gym.
I'm not my job And another thing. Most of today's new workers have no intention of staying with your organization forever. Or even a substantial portion thereof. It's nothing personal. Get used to it. And deal with it. By getting all the Discretionary Effort (or Oomph! as we call it) from them for as long as they choose to stay employed with you. As another of our kids once said, "Dad, I'm not married to my job. We're just dating!" We've got more to say on the subject of the millennial generation, but we'll save the rest for next month. In the meantime, here's an assignment for you, especially for those of you whose baby pictures are in black and white. Right now (or as soon as you're back at work), find somebody under the age of 32 or so, and ask them, "What's the one thing about people my age that drives you craziest?" And we'd love to hear your answers. Email us at stories@contentedcows.com. We may not be able to reply, but we'd still love to hear what you learn. We'll share some of the best responses next month. Ttfn, as they say. Bbnm. (Be back next month) |
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![]() Our good friend and fellow speaker Susan Friedmann,
CSP, has written a new book. "Riches in Niches: How
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Richard Hadden and Bill Catlette
Contented Cow Partners, LLC
email:
richard@contentedcows.com
phone:
904-720-0870
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