FleetBoss GPS NewsletterOctober 2010

Welcome to FleetBoss!
Dear Customers and Friends,

Here's Your Free Copy of the
FleetBoss Report! This newsletter is designed to give you access to FleetBoss' industry-leading knowledge and expertise in fleet management solutions. (We welcome any success stories or comments you might wish to share about fleet management or GPS solutions)

Introducing the NEW FleetBoss Series 5542.... $ 199.00 GPS with More!

They say big things come in small packages. The newest FleetBoss system combines the most requested GPS features and FleetBoss programs into one total solution and at an introductory price that breaks all the rules.

"It's one of the easiest and most comprehensive GPS systems ever released for the aggressive price" states FleetBoss Vice President - Sales Daniel Lee, "if you're wanting to take the first step into GPS fleet management, upgrade or just want to find an affordable option, you should look closely at this program."

At a glance, the FleetBoss 5542 tamper evident unit runs on the Series 5500 platform. All units will retain the high quality performance of the Series 5500 and be hermetically sealed which will allow it to withstand harsh environments. The 5542 is built to heavy duty J1455 specifications, has automotive grade connectors, utilizes the latest Cinterion automotive module, and continues to have exceptionally secure data transmission.

The FleetBoss Series 5542 offers the following features:

  •  Automatic Vehicle Location with regular two-minute updates per vehicle
  •  Automatic (Scheduled) Reports and Reports On-Demand Suite
  •  Automatic Alerts - per group or vehicle
  •  Geofencing
  •  Landmarking
  •  Road, Satellite or Hybrid Maps Available
  •  Integration Options

"It's the Series 5500 on a whole new level and then the added-value kicks-in..." states Lee, "...Free Roadside Assistance, Free Software Updates and Upgrades, Free Technical Support, Free Map Updates, Free Training and introducing a free extended warranty for three years...never in our 13 years have we put this type of program together. We're very excited to introduce it to new and existing customers for a limited time."

The Series 5542 promotional program is available during the month of October on a first-come, first serve basis. Those interested in a product demonstration should contact FleetBoss at 877-265-9559 ext. 21 to schedule an appointment.

Tech Tips

Tech Corner

In the last 30 days we've experienced 3 completely new web UI (User Interface) releases along with the release of our new website (http://www.fleetboss.com).  During this time our support department was inundated with calls for training and software issues and we did appreciate your patience.

We have gotten over the hump and would like to thank you again for your patience during this nerve-racking time.  During these transitions there are always issues (bugs).  We are working with our venders to have these concerns resolved ASAP.  If you find an issue concerning your UI, please contact our support department at 407-831-2241 or via email at support@fleetboss.com.

Please don't forget for those of you who need training or just a refresher on your UI we provide the Fleetboss University hosted by our Dan Lee.  To sign up for training please reach out to Megan at 407-265-9559 or megan.radey@fleetboss.com.

Thank you for all your support.


Floyd Honeycutt

Vice President of Operations

GPS In The News

Texting ban has unintended consequences
We haven't seen many "texting while driving" tickets come through county court, but since July 15, it's been the law of the land that it is illegal to send ...

Vehicle safety bill moves ahead
A private member's bill that would amend and strengthen the Motor Vehicle Safety Act and give Transport Canada the power to recall ...

Sex offender GPS monitoring system fails
BI runs a GPS tracking system that monitors 16000 offenders nationwide, including about 300 in Wisconsin, according to a DOC press release. ...

How to tell if Someone is Happy or Sad on the Phone
Scientists hope to fit the speech recognition system to standard mobile phones and use it to determine emotions - it will also use a GPS tracking system to ...


How to be Happy at Work


Even in this "doing-more-with-less" pattern of organizational operations, you can be happy at work.  Out of financial necessity, most people have to work; there is no choice.  However, you do have a choice about the specific job, industry and organization you seek for your place of employment. Happiness is a choice too.  You can choose to be happy or miserable. Which would you prefer?    To make your life and work happier, you first need to make yourself happy. To make yourself happy, you need courage, assertiveness and passion. You can find the happiness that has been suppressed.  Sometimes, you end up settling for whatever comes your way.  You go with the way things are instead of pursuing what could be better. You lose your courage, assertiveness and passion.    Your happiness potential is like the sugar that has settled at the bottom of your glass of lemonade. It's inside the glass; it's inside you. It's there for you when you can't take life anymore and when you're ready to make a change. But it can become stuck. Stir it up! It's holding in your courage, assertiveness and passion--necessary sweeteners. Stir them up to taste the sweetness of life and work. You need to act with courage, communicate with assertiveness, find your passion, and make your life sweeter. Imagine how weak, sour, and bitter your life would be without any sugar.  Just as lemonade needs sugar, you need courage, assertiveness, and passion to reach your happiness potential.  

How to Be Happy at Work

  • Choose to be happy.
  • Reprogram your negative thoughts and responses to people and situations with positive programming.
  • Find at least one job-related task you enjoy doing. Do it each day at work.
  • Find a personal interest or hobby that brings you fun and happiness. Do it daily or weekly.
  • Learn something new to ignite and open your mind.
  • Stay away from gossip and negativity.
  • Make only the commitments you can keep.
  • Be approachable, kind and pleasant to be around.
  • Ask for feedback, listen with an open-mind and make the appropriate changes.
  • If you have consistently tried to get happy at work and are still not happy, it's time to find another job.

You are the only person responsible for your happiness. No one else can do this for you. Life is short. It's never too late to get happy!

FleetBoss is now on the social media sites Facebook, Twitter and LinkedIn (and YouTube,).  We are doing a summer promotion that will include giveaways to FleetBoss clients who sign up as fans on the FleetBoss Facebook page where they will also be able to stay up to date on new developments at FleetBoss and in the industry.

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In This Issue
Tech Tips
GPS In The News
How to be Happy at Work
5 Signs Your Call to Action Needs a Makeover

5 Signs Your Call-to-Action Needs a Makeover

A call-to-action (CTA) is an image or text that tells your readers what action they should be taking next on your site. Hopefully your calls-to-action lead to landing pages where you will collect your visitors' contact information in exchange for some sort of offer that will benefit them. So an effective CTA equals more leads and conversions for you!

Unfortunately, there are many wrong ways to create a CTA (including a complete lack of an actual CTA). Here are a few ways you can tell that you need to makeover your site's CTAs.

1. Your Landing Pages Aren't Getting Traffic

One of the most obvious signs that you need to rethink your CTAs is that you're not getting traffic to your landing pages even though your site overall is getting decent traffic. This may be because your offer and corresponding CTA don't answer the crucial question your visitors want to know: "What's in it for me?" One of the weakest calls to action is "Contact Us." You want to be sure that you're offering something that visitors are willing to exchange their contact info for.

Some ideas for lead generation offers include:

  • Free eBooks
  • Free whitepapers
  • Free webinars
  • FAQs
  • Kits

Also make sure that your CTA is clickable. Many times I've seen a great offer on the page that either isn't a link or is a broken link.

2. You're Not Getting Leads

A lack of leads is another obvious sign that your CTAs need an overhaul, and is also tied to the fact that you need a compelling offer. But you also want to be sure that your CTA accurately matches the offer. Don't overpromise on the CTA in hopes of increasing your click-through rate!  If your readers click the CTA and reach a landing page where the offer doesn't match up, they'll navigate away from the page instead of filling out the form. So it's also important that you follow landing page best practices to ensure that your landing page matches the CTA and offer

3.  Your visitors have to dig to find a CTA

I often see the only CTA hidden away on a single child page that takes three clicks to get to. That means that if your site gets 300 visitors per day, that's 300 lost opportunities to get leads (minus however many actually navigated or Google-searched to that exact page the CTA lives on).  There's nothing wrong with having your primary call to action right on your homepage. In fact, there should be a primary and secondary CTA on nearly every one of your website pages.   

4. Your CTA Is Below the Fold

People are lazy. It's the truth. Just like most people don't go past page #2 in Google, people don't like scrolling down if their eyes don't find something interesting in less than 5 seconds. Place your CTAs above the fold so the user can see them without scrolling down.

5. Your CTA doesn't stand out

A bit of text in the sidebar isn't going to be enough to grab your visitors' attention. Make your CTAs bold, with graphics and colors that they can't miss. Contrasting colors can help draw a visitor's eye to the action you want them to take.

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