FleetBoss GPS Newsletter August 2010

Welcome to FleetBoss!
Dear Customers and Friends,

Here's Your Free Copy of the
FleetBoss Report! This newsletter is designed to give you access to FleetBoss' industry-leading knowledge and expertise in fleet management solutions. (We welcome any success stories or comments you might wish to share about fleet management or GPS solutions)
In This Issue
Upscale! Update! Upgrade
Social Media Marketing
Tech Tips
GPS In The News
FleetBoss Social Media

Upscale! Update! Upgrade!

FleetBoss GPS announces improvements to several portfolio products


Whether you have one or one-thousand Fleetboss GPS system(s) in your vehicles, August marks an exciting time for any FleetBoss user to revel in the new features and benefits soon to release. Here's a sneak peak at a few of the improvements you'll likely enjoy in the weeks and months ahead...



Users will be introduced to Checkmate 5.5 - an all new web-hosted option complete with user-designed dashboards, e-mail scheduled reports and event notifications and the delivery of canned messages thru a new Garmin interface. The messaging features can be used to dispatch drivers to an address as well as to broadcast messages to employees that require canned responses.

Also expected for fall release, the Series 6000 will introduce a new "portable" hardware device enabling interface with any light duty vehicle's on-board diagnostic computer. For those wishing true "plug and play" ease, the new model hardware, antennas - everything - is self contained within a casing the size of a deck of cards. Once plugged in, the 6000 system enables vehicle tracking within seconds.

Managing by exception events has always been the most efficient way to interact with the Series 6000. Coming soon will be a new "notifications wizard" enabling users to create rules for exception events and then have your notifications delivered to your Windows desktop, e-mail address, mobile phone or Garmin.



It's an extreme website makeover! Thanks to client feedback, the Series 5500's new user experience is in its final testing phase and is set to launch within weeks. The web interface features improved and streamlined reporting as well as a new and innovative vehicle dashboard. It will also offer a more modern look and feel, refined functionality, as well as numerous improvements to maps, administration, and overall navigation.



Just released! Thru the administration tab, users are now able to click "reports" and customize time slots. Instead of a regular Monday thru Friday weekday report, users can now select individual days (example: Monday, Wednesday, Friday) and hours to establish customized reporting periods. These periods can then be saved for later use when reports are generated regularly. Companies can now separate personal vs. work time by any day or hour as a result.

Garmin interface available! Those wishing to add units to their fleet can also enjoy a new Garmin interface for added dispatch and communication features when combined with their FleetBoss system.



Coming very soon, Series 7000 users will take advantage of a new maintenance suite allowing the schedule and notification of any maintenance activity in their vehicle. Simply by labeling the event (ex: oil change) and choosing a frequency (ex: 3000 miles OR three months OR 5,000 engine hours) users will automatically be notified when maintenance or the event is due for each vehicle. This will replace the need for scheduling, logs and long administrative hours to compute this data. A newer and larger icon selection for mapping is also expected.


While these updates represent only a few of the expected FleetBoss system enhancements, our technical and manufacturer's teams remain committed to listening to you. FleetBoss client feedback is the most valued resource we have for driving future product releases and enhancements. We're always open to your suggestions simply by e-mailing support@fleetboss.com .

With new applications launching daily and "experts" promoting the next big thing in social media marketing, it is a fast changing and confusing industry for marketers. It doesn't need to be complicated, but it is important for marketers to think about the larger communication trends that these applications belong to and then decide if the trends are relevant enough to test in their marketing strategy. Many of the "hot" new social media applications can be placed into one of four emerging trend categories.

4 Social Media Marketing Trends Deconstructed

1. Collective Buying

Have you heard of Groupon? It is the market leader for an emerging type on online commerce called collective buying. Groupon and its competitor's partner with businesses to offer members a product or service at a major discount (40% off or more). So what is the catch? Customers aren't promised the deal unless a certain number of people agree to buy the product or service for that price.  Groupon is essentially providing businesses with the opportunity to acquire a guaranteed sized group of customers. For example, a spa service that might normally cost $100 would be available to Groupon members for $40, as long as 1,000 people agreed to buy the service for that price.

These collective buying deals are normally offered once per day in a specific geographic market. Groupon has quickly expanded into major and mid-sized markets across the United States.

Marketing Takeaway:
Collective buying is less about selling products and more about expanding reach and awareness. Groupon and its competitors have growing email databases that can be hugely valuable to marketers. When deciding if collective buying is right for your business, consider scale. If 1,000 people bought your product and service tomorrow, would most of them love it? If not, it is likely important to work on product improvements. Your product and customer service needs to be able to scale to a burst of new customers to make collective buying worthwhile.

2. Location-Based Services

Where are you, and what are you doing there? These are the questions that popular location-based companies like Foursquare, Gowalla, Loopt and others are trying to determine. These location-based services let you share the places you visit with friends via checkins. When a location-based user checks into a service, he or she uses a cell phone with a GPS to share the location with friends.  Location-based services are still very new; the market leader, Foursquare only has about 2 million users, though it is growing at a rapid rate. Proponents of location-based services describe them as a way to bring together offline and online connections. Businesses like Starbucks have begun to launch campaigns based on these location based services to offer special discounts to people who check-in at a location.

Location-based services often function as a publicly facing loyalty program for businesses. Instead of scanning a loyalty card at a cash register, users check into a store and tell all of their friends they are there.

Marketing Takeaway:
Location is an important layer of data in our growing online marketing machines. However, it is unclear if location merits a stand-alone application or will eventually become a feature of many different types of social web applications. Additionally, privacy concerns about sharing location data may impact the rate of adoption for these services, especially with demographics that are sensitive to sharing that type of information. 

If you are a marketer for a retail business, then location-based services and features are something you should be investigating. Look for other businesses who have used these services successfully.  For other businesses, it is important to understand the implications of location-based applications, but the industry is still too young for more complex B2B and non-retail marketing opportunities.

3. Social Magazines

Few start-up web applications have come from seemingly thin air to create as much buzz as Flipboard, the new social magazine application for Apple's iPad. This application and others like Pulse take information from news sources and social networks like Twitter and Facebook and display them in the form of a digital magazine, instead of boring lists of headlines like most RSS readers.

Marketing Takeaway:
We recently wrote an entire article about the marketing implications of social magazines, and I recommend you give it a read if you are interested in this topic. For marketers, social magazines serve as a blaring reminder that everyone is now a publisher and that prospective customers have more sources of information available to them than ever before. Whether it is in the form of a social magazine or something else, it is our job as marketers to become great publishers and to deliver our content in the preferred consumption format of our prospective customers.

4. Social Gaming

Social gaming is flying under the radar of most marketers. This rapidly growing online entertainment industry is huge and getting even bigger.  More than 100 million people will play social games like Mafia Wars and Farmville this year. Social games will generate more than 1 billion dollars in revenue. Many social games started as applications within social networks like Facebook but are quickly expanding to become their own stand-alone applications.

Marketing Takeaway:
Disney recently acquired social game company Playdom for $763.2 million.   The social gaming space is only getting hotter. As a marketer, social gaming illustrates that time spent online is not solely limited to checking email and reading news. As entertainment habits change, more traditional categories of entertainment, and subsequently marketing, are happening online. What does your business need to do to position its marketing strategy accordingly? 

Become a Marketing Innovator

These trends may not apply to your marketing strategy today, but it is important to devote a little time to understand them. By understanding these trends, you can enhance how you plan and improve marketing strategies in the future. Once you have determined that you can successfully leverage one of these social media marketing trends in your marketing plan, don't delay in implementing it.

Don't wait for another company in your industry to do it first. The online market rewards businesses that make the first move. One of these trends could be an opportunity to innovate your marketing strategy and take your business to the next level.

Outsourcing May Be Counter-Productive

August 1 2010 - Increased use of business practices such as outsourcing, hiring temporary workers and reliance on project-based teams is having a detrimental effect on employees and may pose long-term problems for employers, according to research led by North Carolina State University published in Social Problems. The researchers point out that job satisfaction affects employee loyalty, workplace efficiency and quality of life.

Lead author Dr. Martha Crowley, an assistant professor of sociology said:

"We spend a great deal of our time at work, so it is an important part of our lives. If our work experience is unpleasant, it affects every aspect of our lives and ultimately it affects our ability to do our jobs."

The researchers analyzed data on working conditions, workplace relationships and behavior of professional employees over the last eighty years. They found increasing use of strategies designed to improve productivity and profits including layoffs, outsourcing jobs, replacing salaried employees with contract staff, and assigning workers to short-term teams for individual projects.

Martha Crowley commented:

"We found that, while these measures have succeeded in increasing performance pressure, there have also been unintended consequences."

The impact on employees is often negative and immediate. Professional workers may experience increased stress.  Projects and co-workers may change frequently, resulting in a greater sense of chaos at work.  Other consequences include increased fears about job security and a distrust of management.

The researchers identified other significant short-term and long-term implications for employers:

  • Professionals are less likely to help co-workers because they are primarily concerned to protect their own jobs.
  • Conflict between workers is detrimental to efficiency and quality and contributes to high levels of stress.
  • Implementation of these business practices has resulted in less loyal employees, no longer so committed to company goals and more likely to seek new opportunities as the economy recovers.
  • Retention will require additional incentives.

Martha Crowley concluded:

"Some firms have had a lot of success by handling their employees differently. Treating your employees well can be a way to boost your profits and productivity simultaneously without generating the unintended consequences of tactics based on fear."

Tech Tips

QUESTION: What is the single best way to maintain optimum performance of my system?

ANSWER: Assure that daily reporting is occurring. For 6000 and 6520 customers, a daily "check-in report" can be e-mailed to you. For Series 5500 customers, please review the Daily Service Report available in the reports section. A daily report assures all systems are working cohesively. Like Mom's good advice, the problem becomes bigger if ignored.



Floyd Honeycutt

Vice President of Operations

GPS In The News

Forget Texting, Let's Talk About Taking Pictures While Driving
Everyone talks about texting while driving, but what about something I think may be even more distracting: "snapping while ...

Beyonce Gets Ticket For Texting While Driving
Oprah, who endorsed the 'No Texting While Driving' campaign, is probably upset that her friend Beyonce ignored the rules, as she was recently pulled over ..

Ford Anticipates 10-25% Of Its Global Fleet to Be Electrified by 2020
Ford anticipates that electrified vehicles-hybrids, plug-in hybrids, and battery-electric vehicles -will represent 2-5% of its global fleet by 2015, and then increase rapidly to 10-25% of its global fleet by 2020,

Man Arrested In Burglary After GPS Bracelet Tracks His Moves
"The thing that really made the difference was we realized one of the suspects was on probation and wearing a GPS tracking unit," Phalen said. ...

FleetBoss is now on the social media sites Facebook, Twitter and LinkedIn (and YouTube,).  We are doing a summer promotion that will include giveaways to FleetBoss clients who sign up as fans on the FleetBoss Facebook page where they will also be able to stay up to date on new developments at FleetBoss and in the industry.

Follow us on TwitterFind us on FacebookView our profile on LinkedIn
Join Our Mailing List

$1money00 Credit

Have you had a great experience with FleetBoss GPS?  Call us and be entered in a chance to win a $100 credit if we publish your story.  Ask for Dan 1-877-265-9559.

Offer Expires: July 2010