Welcome
to FleetBoss!
 Dear Customers and Friends,
Here's
Your Free
Copy of the
FleetBoss
Report!
This
newsletter is designed to give you access to FleetBoss'
industry-leading knowledge and expertise in fleet management solutions.
(We
welcome any success stories or comments you might wish to share about
fleet management or GPS solutions)
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No Phone Zone Initiative
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We know that FleetBoss clients
are focused on productive and safe fleet vehicle operations. Today's technology
makes many things possible, but it also creates new challenges that require us
to reevaluate how we can get the most out of the new capabilities without
jeopardizing employee safety or creating new risks and liabilities for our
businesses. Mobile devices are helpful for staying in touch, but used at the
wrong time they can be a major distraction. FleetBoss is making an effort to
strike the right balance between best uses of technology and best practices in
safe fleet operations.
To that end, FleetBoss has
joined with Oprah and the US Department of Transportation to promote the "No
Phone Zone" initiative and the national campaign against distracted driving.
The statistics related to distracted driving are startling, and the first step
in addressing these risks is awareness. FleetBoss is offering its
clients a "Safe Driver Kit" that includes a brochure outlining the risks, a
sticker for the vehicle dashboard or window reminding drivers not to text and
drive, and links to additional resources that help companies to address this
issue. FleetBoss is offering this Safe
Driver Kit as a public service, and to help you talk to your employees and make
certain that they are aware of the risks involved. We are also including a
pledge to certify their commitment to stay focused on the road and the job at
hand. No text message is worth losing control of a vehicle, causing a crash or
worse. Together, we can make a difference and put the brakes on the national
trend of distracted driving!
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Tech Tips
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Q. Could a kink or tear
in the GPS
antenna cause bad GPS reception?
A. This could affect the
GPS antenna as the damage could be
in the interior of coax cable.
If
coax cable is bent beyond its limit then damage to the inner
construction of
the cable may result. Care should be taken to ensure that the cable is
not
crushed, or likely to be crushed. If the cable does suffer damage in
this way,
the dimensions of the cable will be changed and it will not maintain its
electrical characteristics. Additionally if the dielectric between the
two
concentric conductors in the coax cable is damaged, then there is the
likelihood of a change in its reception.
While
on
the subject of physical damage to the cable, it is necessary to ensure
that
the sheath of the cable remains intact. If the antenna sheath is torn in
any
place, then this may allow moisture to enter causing oxidation and
moisture
retention within the dielectric which will increase the chances of GPS
failure.
Floyd Honeycutt
Vice President of Operations
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FleetBoss is now on the
social media sites Facebook, Twitter and LinkedIn (and YouTube,). We are doing a summer promotion that will include giveaways to
FleetBoss clients who sign up as fans on the FleetBoss Facebook page where they
will also be able to stay up to date on new developments at FleetBoss and in
the industry.
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When it comes to proving
the ROI of B2B social media, blogging can be the best place to start for
many organizations. Blogging is such an important aspect of driving B2B
marketing results because it delivers many direct and indirect business
benefits.
Make a Blog Part of Your Website
While this post focuses
mainly on lead generation aspects and less on
content creation aspects, it is important to start with one critically
important understanding: to get the maximum lead generation benefits from
blogging, your business needs to make its blog a part of its corporate website. Blogs are dynamic; they drive fresh
content that prospects and search engines love. Traditionally, corporate
websites were static; they had traditionally served as digital brochures for
businesses. By connecting your business blog to your website, you can transform
your website into a dynamic resource and generate search engine traffic from
your blog posts.
Think of it this way. The web is not linear. People don't just visit your
homepage and select the page they want. Instead, if you are blogging, the
majority of your site visitors will start their visit with your blog because
they'll find it through search engines, social media and subscriptions. By
making your blog a part of your business' website, you can make it easy for new
visitors to move from your blog to other parts of your website that support
lead generation.
Traditionally, blogs are added to existing business websites in two ways. The
first format is a subdomain: blog.yourdomain.com.
The second option is as a page on the site: yourdomain.com/blog.
Both are good options. The most important issue is that the blog be part
of your main business website. Diversify Lead Generation
Offers
If a person is visiting
your blog, they could be at a variety of points in the leads and sales process:
a first time visitor, a warm, sales-ready lead or somewhere in between. As a
B2B marketer, your job is to diversify the lead generation offers available on
your blog so they apply to these different personas. These offers will fall
into two main categories.
The first category is content. If someone is visiting your site for the first
time, it's likely they aren't ready for a ton of product-focused information.
Instead, they probably want to learn more about your business and, more
importantly, your expertise. The best way to convey industry expertise is
through some type of premium content. This content could be an eBook, a
webinar, research or other type of content that provides more depth than a blog
post.
Warm leads need a different type of offer. They already know that you have
expertise, possibly because they have read one of your premium content pieces
or because they have already talked to a sales rep. These leads want more
product-focused information. They want detail, a discount or a free
trail. This is the second type of lead generation offer that should be found on
your blog. This type of offer is a direct product offer.
It is important to make sure both of these offers are attached to landing pages that can capture new and
reconverting lead information.
Define Blog Call-To-Action Placement
Now that we have a clear
understanding of the types of offers needed to maximize lead generation, our
next step is to determine how to best promote these offers on a business blog.
All blogs are different, and depending on your audience, consumption habits may
also be different. Therefore, it is critically important that you test
the placement, design and copy of your blog's calls-to-action to maximize your
conversion rate.
While testing is important, business blogs have a few foundational
opportunities for call-to-action placements that can serve as a great place to
start the blogging lead generation process.
3 Important Blog Call-To Action Placements
1. The End of a Blog Post - Putting a call-to-action at the end of a blog post is the offline
equivalent of calling a lead within minutes of a conversion. If someone has
just read a piece of your content, it is likely they are at the peak of their
interest. If you can place a call-to-action at the bottom of a blog post that
connects with a content offer similar to the topic of the article, then you can
dramatically increase your response rate for generating business blog leads. 2. Top Bar and/or Side Bar - Think of your blog like a publishing site. What type of content
offers are most applicable to the majority of your blog readers? Use these
offers in visual calls-to-action, either in your sidebar or below your blog's
navigation. This type of call-to-action will have a lower click-through rate,
but it will help capture leads that are not focused on a particular blog post
but are instead scanning your blog.
3. Text Links - It is common practice to link to
other websites and blogs in your own blog posts. Additionally, it is important
to take the opportunity, where relevant, to include some anchor text links to
offers related to the blog user. Use these anchor text links to
direct readers to landing pages with a relevant offer as a way to help
supplement lead generation and target readers who are focused on solving a
particular business problem. Analyze and IterateThis post provides a structure and methodology
for blogging lead generation, but it is up to you to optimize it for your
business. Content is still king. Great content will drive qualified visitors,
which is the foundation for blogging lead generation. When working with your
own calls-to-action, it is important to analyze data on a regular basis to
determine what offers, calls-to-action and placements work best for your
audience. Look at click-through rates to
landing pages and conversion rates on landing pages as two
important metrics for determining what is working best for your blog. Once you
identify what works best, focus more time and effort on those key drivers, and
reduce efforts on offers and calls-to-action that are not driving results.
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Three Bottom Line
Killers Your Company Can Avoid
Every Moment Your Fleet Doesn't Have
(or finish completing) a GPS Solution Is Costing You Money
It's only natural to find reasons to put off the
purchase of a high-tech product, service or finish your fleet -even if that
solution might greatly improve your business operations.
But in a difficult economy every moment you delay is
costing you money.
Don't Throw Your Money Away
You know that you can't improve what
you can't measure and each day that you don't measure your fleet's fuel
consumption, service stop times, overtime and billing errors, etc. is a day
that eats into your bottom line.
The cost of waiting to buy a tech-related solution has
a huge price tag in wasted expenses and lost opportunity. Consider the
following "bottom line" profit killers that were found when
businesses uncovered asset and service waste by using a GPS solution from
FleetBoss:
1.
WASTED FUEL
THAT BURNS UP PROFITS: A northeastern
gas utility company discovered some serious financial waste due to excessive
idling by its fleet. FleetBoss showed that one of the company's vehicles was
averaging 1 hour per day of unnecessary idling. At $2.75 per gallon of gas,
this one vehicle was wasting $13.75 per week,
$59.00 per monthand over $700
per year in needless fuel costs. Similar idling behavior by its total fleet of
150 vehicles meant that the company was losing nearly $106,000 each year in
wasted fuel costs.
COST OF WAITING: $8,859 in wasted fuel costs monthly; Over $106,000 wasted
annually.
2.
NEEDLESS
OVERTIME AND PAYROLL EXPENSES: A
building maintenance company discovered unnecessary payroll expenses of more
than 65 hours per week as a result of night crews taking one-hour lunches and
billing the company for it. Upon further review of the productivity report, the
company also discovered unauthorized trips to and from home resulting in three
hours of lost productivity per week. COST OF WAITING: $985 in payroll
overpayments weekly; Nearly $50,000 wasted annually.
3.
PROFIT
STEALING MOONLIGHTING AND UNAUTHORIZED USE:An Arizona Air Conditioning
company's vehicle fleet realized immediate savings in fuel costs from reduced
speeding/idling and the elimination of unauthorized use of vehicles after
hours. The owner is averaging $300 - $500 per vehicle in bottom line savings a
month as a result. COST OF WAITING: $4,500 monthly; Over $54,000 annually.
When used correctly, improved productivity,
operational efficiency and higher profits go hand-in-hand with a FleetBoss GPS
solution.
Technology with A High ROI
Purchasing a FleetBoss fleet management system is an investment that has a
quick and high rate of return. For instance, if your business put off investing
in Certificates of Deposit (CDs), the cost of waiting can be best understood by
a comparison of return:
- After five years, a CD earning
2.75 on a $10,000 investment yields a profit of $ 1452.73.
After one year, a $10,000 FleetBoss investment for 10
vehicles typically yields:
- 1 gallon of gasoline saved
daily due to reduced idling, speed limit and reduction of side trips
enforcement. 1 gallon x 5 days a week = 5 gallons x $ 2.73 per gallon =
$13.65 per week per vehicle.
- One additional weekly service
stop gained due to improved routing and reduction of non-service stops =
An average of $50 per week added to the bottom line..
- One hour of overtime reduction
per week due to greater efficiencies and productivity reduces the length
of service stops. An average of $20 per week.
- Average Total Savings
and Increased Revenue: $84.00 weekly/$336 monthly x 10 vehicles = $3,360
monthly or $40,320 annual ROI for a fleet of 10.
The conservative business investor might yield $
1400.00 after five years. In only one year, the typical Fleetboss investor can
yield tens of thousands of dollars in additional bottom line savings and
revenue for their company.
Despite concrete examples of huge returns on a
technology purchase, many business owners still have problems overcoming their
psychological objections to investing in technology in a tough economy. But
owners who harness the power of today's high-tech economy make a GPS fleet
management system a crucial part of their business operations. These businesses
are reaping rich rewards. They understand that the cost of waiting may be the
difference between a thriving business and a struggling one in a recession.
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GPS In The News
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Half of moms admit to texting while driving, with their kids in the car
A recent report showed adults are just as likely
as teens to text message while driving. That may not be all that
surprising, but a new report is: it shows ...
New problem: 'Apping' while driving
The apps in heaviest use are easy to guess: GPS
programs, Facebook, Twitter, e-mail and text messaging. Texting while
driving is already recognized as a ...
Researchers follow tagged mountain lion's extensive travels and learn about hidden Southern California wildlife
The research is slow, partly because scientists
need special GPS collars and aerial surveys to track big cats. The
creatures typically travel alone at night ...
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