FleetBoss GPS Newsletter July 2010

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Dear Customers and Friends,

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In This Issue
No Phone Zone Initiative
Tech Tips
FleetBoss Social Media
B2B Social Media
3 Bottom Line Killers
GPS In The News
No Phone Zone Initiative

We know that FleetBoss clients are focused on productive and safe fleet vehicle operations. Today's technology makes many things possible, but it also creates new challenges that require us to reevaluate how we can get the most out of the new capabilities without jeopardizing employee safety or creating new risks and liabilities for our businesses. Mobile devices are helpful for staying in touch, but used at the wrong time they can be a major distraction. FleetBoss is making an effort to strike the right balance between best uses of technology and best practices in safe fleet operations.


To that end, FleetBoss has joined with Oprah and the US Department of Transportation to promote the "No Phone Zone" initiative and the national campaign against distracted driving. The statistics related to distracted driving are startling, and the first step in addressing these risks is awareness.


FleetBoss is offering its clients a "Safe Driver Kit" that includes a brochure outlining the risks, a sticker for the vehicle dashboard or window reminding drivers not to text and drive, and links to additional resources that help companies to address this issue.


FleetBoss is offering this Safe Driver Kit as a public service, and to help you talk to your employees and make certain that they are aware of the risks involved. We are also including a pledge to certify their commitment to stay focused on the road and the job at hand. No text message is worth losing control of a vehicle, causing a crash or worse. Together, we can make a difference and put the brakes on the national trend of distracted driving!

To get your Safe Driver Kits, visit the FleetBoss Facebook fan page, click on the "Like" button, and post a note letting us know how many kits you would like for your business. Here is the shortcut to the  FleetBoss Facebook page:  http://su.pr/AO6Mx7
Tech Tips

Q. Could a kink or tear in the GPS antenna cause bad GPS reception?


A. This could affect the GPS antenna as the damage could be in the interior of coax cable.

If coax cable is bent beyond its limit then damage to the inner construction of the cable may result. Care should be taken to ensure that the cable is not crushed, or likely to be crushed. If the cable does suffer damage in this way, the dimensions of the cable will be changed and it will not maintain its electrical characteristics. Additionally if the dielectric between the two concentric conductors in the coax cable is damaged, then there is the likelihood of a change in its reception.

While on the subject of physical damage to the cable, it is necessary to ensure that the sheath of the cable remains intact. If the antenna sheath is torn in any place, then this may allow moisture to enter causing oxidation and moisture retention within the dielectric which will increase the chances of GPS failure.



Floyd Honeycutt

Vice President of Operations

FleetBoss is now on the social media sites Facebook, Twitter and LinkedIn (and YouTube,).  We are doing a summer promotion that will include giveaways to FleetBoss clients who sign up as fans on the FleetBoss Facebook page where they will also be able to stay up to date on new developments at FleetBoss and in the industry.

Follow us on TwitterFind us on FacebookView our profile on LinkedIn

When it comes to proving the ROI of B2B social media, blogging can be the best place to start for many organizations. Blogging is such an important aspect of driving B2B marketing results because it delivers many direct and indirect business benefits.

Make a Blog Part of Your Website

While this post focuses mainly on lead generation aspects and less on content creation aspects, it is important to start with one critically important understanding: to get the maximum lead generation benefits from blogging, your business needs to make its blog a part of its corporate website. Blogs are dynamic; they drive fresh content that prospects and search engines love. Traditionally, corporate websites were static; they had traditionally served as digital brochures for businesses. By connecting your business blog to your website, you can transform your website into a dynamic resource and generate search engine traffic from your blog posts.

Think of it this way. The web is not linear. People don't just visit your homepage and select the page they want. Instead, if you are blogging, the majority of your site visitors will start their visit with your blog because they'll find it through search engines, social media and subscriptions. By making your blog a part of your business' website, you can make it easy for new visitors to move from your blog to other parts of your website that support lead generation.

Traditionally, blogs are added to existing business websites in two ways. The first format is a subdomain: blog.yourdomain.com. The second option is as a page on the site: yourdomain.com/blog. Both are good options.  The most important issue is that the blog be part of your main business website.

Diversify Lead Generation Offers

If a person is visiting your blog, they could be at a variety of points in the leads and sales process: a first time visitor, a warm, sales-ready lead or somewhere in between. As a B2B marketer, your job is to diversify the lead generation offers available on your blog so they apply to these different personas. These offers will fall into two main categories.

The first category is content. If someone is visiting your site for the first time, it's likely they aren't ready for a ton of product-focused information. Instead, they probably want to learn more about your business and, more importantly, your expertise. The best way to convey industry expertise is through some type of premium content. This content could be an eBook, a webinar, research or other type of content that provides more depth than a blog post. 

Warm leads need a different type of offer. They already know that you have expertise, possibly because they have read one of your premium content pieces or because they have already talked to a sales rep. These leads want more product-focused information.  They want detail, a discount or a free trail. This is the second type of lead generation offer that should be found on your blog. This type of offer is a direct product offer. 

It is important to make sure both of these offers are attached to landing pages that can capture new and reconverting lead information.

Define Blog Call-To-Action Placement

Now that we have a clear understanding of the types of offers needed to maximize lead generation, our next step is to determine how to best promote these offers on a business blog. All blogs are different, and depending on your audience, consumption habits may also be different.  Therefore, it is critically important that you test the placement, design and copy of your blog's calls-to-action to maximize your conversion rate.

While testing is important, business blogs have a few foundational opportunities for call-to-action placements that can serve as a great place to start the blogging lead generation process.

3 Important Blog Call-To Action Placements

1. The End of a Blog Post - Putting a call-to-action at the end of a blog post is the offline equivalent of calling a lead within minutes of a conversion. If someone has just read a piece of your content, it is likely they are at the peak of their interest. If you can place a call-to-action at the bottom of a blog post that connects with a content offer similar to the topic of the article, then you can dramatically increase your response rate for generating business blog leads. 

2. Top Bar and/or Side Bar - Think of your blog like a publishing site. What type of content offers are most applicable to the majority of your blog readers? Use these offers in visual calls-to-action, either in your sidebar or below your blog's navigation. This type of call-to-action will have a lower click-through rate, but it will help capture leads that are not focused on a particular blog post but are instead scanning your blog.

3. Text Links - It is common practice to link to other websites and blogs in your own blog posts. Additionally, it is important to take the opportunity, where relevant, to include some anchor text links to offers related to the blog user. Use these anchor text links to direct readers to landing pages with a relevant offer as a way to help supplement lead generation and target readers who are focused on solving a particular business problem.

Analyze and Iterate

This post provides a structure and methodology for blogging lead generation, but it is up to you to optimize it for your business. Content is still king. Great content will drive qualified visitors, which is the foundation for blogging lead generation. When working with your own calls-to-action, it is important to analyze data on a regular basis to determine what offers, calls-to-action and placements work best for your audience. Look at click-through rates to landing pages and conversion rates on landing pages as two important metrics for determining what is working best for your blog. Once you identify what works best, focus more time and effort on those key drivers, and reduce efforts on offers and calls-to-action that are not driving results.

Three Bottom Line Killers Your Company Can Avoid

Every Moment Your Fleet Doesn't Have (or finish completing) a GPS Solution Is Costing You Money

It's only natural to find reasons to put off the purchase of a high-tech product, service or finish your fleet -even if that solution might greatly improve your business operations.

But in a difficult economy every moment you delay is costing you money.

Don't Throw Your Money Away
You know that you can't improve what you can't measure and each day that you don't measure your fleet's fuel consumption, service stop times, overtime and billing errors, etc. is a day that eats into your bottom line.

The cost of waiting to buy a tech-related solution has a huge price tag in wasted expenses and lost opportunity. Consider the following "bottom line" profit killers that were found when businesses uncovered asset and service waste by using a GPS solution from FleetBoss:

1.      WASTED FUEL THAT BURNS UP PROFITS: A northeastern gas utility company discovered some serious financial waste due to excessive idling by its fleet. FleetBoss showed that one of the company's vehicles was averaging 1 hour per day of unnecessary idling. At $2.75 per gallon of gas, this one vehicle was wasting $13.75 per week, $59.00 per monthand over $700 per year in needless fuel costs. Similar idling behavior by its total fleet of 150 vehicles meant that the company was losing nearly $106,000 each year in wasted fuel costs.
COST OF WAITING: $8,859 in wasted fuel costs monthly; Over $106,000 wasted annually.

2.      NEEDLESS OVERTIME AND PAYROLL EXPENSES: A building maintenance company discovered unnecessary payroll expenses of more than 65 hours per week as a result of night crews taking one-hour lunches and billing the company for it. Upon further review of the productivity report, the company also discovered unauthorized trips to and from home resulting in three hours of lost productivity per week. COST OF WAITING: $985 in payroll overpayments weekly; Nearly $50,000 wasted annually.

3.      PROFIT STEALING MOONLIGHTING AND UNAUTHORIZED USE:An Arizona Air Conditioning company's vehicle fleet realized immediate savings in fuel costs from reduced speeding/idling and the elimination of unauthorized use of vehicles after hours. The owner is averaging $300 - $500 per vehicle in bottom line savings a month as a result. COST OF WAITING: $4,500 monthly; Over $54,000 annually.

When used correctly, improved productivity, operational efficiency and higher profits go hand-in-hand with a FleetBoss GPS solution.

Technology with A High ROI
Purchasing a FleetBoss fleet management system is an investment that has a quick and high rate of return. For instance, if your business put off investing in Certificates of Deposit (CDs), the cost of waiting can be best understood by a comparison of return:

  • After five years, a CD earning 2.75 on a $10,000 investment yields a profit of $ 1452.73.

After one year, a $10,000 FleetBoss investment for 10 vehicles typically yields:

  1. 1 gallon of gasoline saved daily due to reduced idling, speed limit and reduction of side trips enforcement. 1 gallon x 5 days a week = 5 gallons x $ 2.73 per gallon = $13.65 per week per vehicle.
  2. One additional weekly service stop gained due to improved routing and reduction of non-service stops = An average of $50 per week added to the bottom line..
  3. One hour of overtime reduction per week due to greater efficiencies and productivity reduces the length of service stops. An average of $20 per week.
  • Average Total Savings and Increased Revenue: $84.00 weekly/$336 monthly x 10 vehicles = $3,360 monthly or $40,320 annual ROI for a fleet of 10.

The conservative business investor might yield $ 1400.00 after five years. In only one year, the typical Fleetboss investor can yield tens of thousands of dollars in additional bottom line savings and revenue for their company.

Despite concrete examples of huge returns on a technology purchase, many business owners still have problems overcoming their psychological objections to investing in technology in a tough economy. But owners who harness the power of today's high-tech economy make a GPS fleet management system a crucial part of their business operations. These businesses are reaping rich rewards. They understand that the cost of waiting may be the difference between a thriving business and a struggling one in a recession.

GPS In The News

Half of moms admit to texting while driving, with their kids in the car
A recent report showed adults are just as likely as teens to text message while driving. That may not be all that surprising, but a new report is: it shows ...

New problem: 'Apping' while driving
The apps in heaviest use are easy to guess: GPS programs, Facebook, Twitter, e-mail and text messaging. Texting while driving is already recognized as a ...

Researchers follow tagged mountain lion's extensive travels and learn about hidden Southern California wildlife
The research is slow, partly because scientists need special GPS collars and aerial surveys to track big cats. The creatures typically travel alone at night ...
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