Whether you just created your first blog, or you are considered one of the top bloggers in the world like Darren Rowse, Chris Brogan, or Tim Ferriss,
you are always looking for ways to generate more traffic to your site.
Even more so, you are looking for qualified traffic to your site, (i.e
people who are interested in the content you produce).
LinkedIn is a great way to generate free, organic, traffic to your blog.
"But Lewis, isn't LinkedIn just a site to post my resume when I am looking for a job?"
No, wake up people! Although LinkedIn has been great for job
seekers during the most recent economic cycle, it is much much more
than that. Individuals and companies are achieving more professional
goals than imaginable on LinkedIn. For example, LinkedIn can help you:
- Sell products
- Find new clients or employees
- Generate leads
- Receive funding for your company
- Obtain sponsorships
- Sell hundreds of tickets to your professional event
- Get national and local press coverage
- And last but not least, drive massive traffic to your blog and website.
Achieving these goals on LinkedIn don't come naturally. You've
gotta work the system on LinkedIn and experiment with different
methods. I've come up with the best ways to achieve those goals. Here
are my top 10 ways to drive traffic to your blog using LinkedIn:
1. Complete Your Profile:
Numerous individuals have told me LinkedIn doesn't work for them. I
always ask them how much time they have put into using LinkedIn, their
response - very little. If your profile is weak people will lose
interest quickly and may never click on your website links.
If you want people to read your profile and click on your websites
then make your profile concise, compelling and value driven
throughout. Complete your profile 100%, add a great picture of
yourself, and take the entire process very seriously. The more
complete and compelling your profile is, the more people will read and
visit links you have posted.
This advice goes beyond driving traffic to your blog. If someone
were to Google your name (which most people do when they are
researching you) your LinkedIn profile is one of the first things that
pop up. Personally, my LinkedIn profile is the third result, and for
Darren Rowse it comes up seventh (before Facebook or Twitter). Google
your own name and check out what position your LinkedIn profile shows
up. You must make your profile compelling.
2. Increase Your Connections:
The more connections you have, the more people will have access to
your profile. Every time you take an action on LinkedIn (i.e. update
your profile, join a group, recommend someone, RSVP to an event, etc...
this shows up on the home page of your 1st degree connections). If you
only have 100 connections, this limits the amount of potential clicks
on your profile and website links per day. Constantly be updating and
adding new connections.
3. Customize Your Website Links:
When you first create your profile your website links will look like this:
However this is not a "call to action" and
you are missing potential traffic because of it. No one actually cares
what your blog is unless it is relevant to them or solves a problem.
Instead, customize your website links to attract more clicks and drive
more traffic to your blog. In order to change your websites with a custom
headline, click on the "edit" button next to one of the websites.
4. Answer Questions:
This is a great way to drive traffic to
your blog. The more questions you answer, the better the chances are
of that person asking the question to click on your blog to learn more
about you. Not only will that one person be more interested in learning
more about you, but also others answering that question. Additionally,
when someone rates your answer as "The Best" of the mix, it will
improve your thought leadership status. It moves you up the rankings
as a "featured expert" in the category you answered in. When you are a
featured expert people become more aware of your profile, and the
chance they will click on your link to learn more about what you have
to offer improves.
5. Update Status:
For you Twitter lovers out there, this should be an easy step to
take. LinkedIn also has a status update feature that is a lot like
Twitter, only it gives you 148 characters to work with instead of 140.
Why is it so important to constantly update your status? Because it is
the first thing that pops up the home profile for all of your
connections. Check out your home page on LinkedIn and you will see a
few status updates of those your are connected to. If they are smart,
they will include some compelling copy with a call to action and a link
back to their blog (something I do that drives traffic to mine).
6. Join Niche Groups:
Whatever your blog is about, there is an audience
of people on LinkedIn that share interest with. To make it easy to
find these people click on the "Group Search" tab and type in some key
words that relate to your blog. I have a sports industry blog that
focuses mostly on social media with an audience of professionals who
work in the sports. I joined all of the professional sports groups I
Some of these niche groups have thousands of members who are
actively involved in connect with other members. If you are not in the
groups where your audience for your blog is hanging out, then you are
missing out on the opportunity for new readers, and organic traffic to
your site. Join as many groups as you can after doing a key word
search that relates to your blog.
For starters - check out the Professional Bloggers Group.
7. Post Comments In Groups:
Some larger groups are receiving hundreds of new
discussion topics every few days (think of it as a forum). People are
sharing points of discussion, commenting and giving further feedback
and suggestions on those comments. Every time someone creates a new
discussion topic, it shows up on the home profile of everyone in that
group. If there are 100,000 people in the group, then you are
potentially getting the attention of 100,000 other individuals for your
8. Add RSS Feed to Groups:
Each group has a section that allows you to add a
link to a website with the latest news you think is relevant to that
group. It also allows you to add your own RSS feed or website link so
it will automatically update the group every time you post a new
article on your blog. This creates an automated flow of organic
traffic that will show up on the home profile of everyone connected in
the group. Again, this gives you more opportunities for people to view
9. Create a Group:
This may be one of the most powerful things you can do on LinkedIn.
I won't go into all of the amazing details on how this has helped me,
but I will tell you that owning a group drives a lot of traffic to your
site. I own several niche related groups on LinkedIn. For example, I
created the Sports Industry Network group on LinkedIn and there are
currently over 19,500 members. When a new person joins the group, they
see a brief description of the group, my name as the owner of the
group, plus my website url www.sportsnetworker.com.
Since my group gets over 100 new members each week, that's additional
traffic from new members alone. That's not even including the close to
20,000 members who are actively engaging in the group, and clicking on
my blog links.
10. Add the Blog Application to Your Profile:
This might be the most obvious suggestion, but I
still see some of the top pro bloggers leaving this feature out. This
application posts the title and first paragraph for your most recent
articles you have published on your LinkedIn profile. It is a way to
give viewers of your profile a sneak peak of what they will read on
Go to "applications" and download either the WordPress or Blog Link application and add your URL for your blog.