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Drive More Business To Your Web Site With Solid Internet Marketing.
Finish Your Fleet
GPS in the News
Tech Corner
Drive More Business To Your Web Site With Solid Internet Marketing
web These days, Internet marketing requires a multi-pronged approach. You need to understand how to use search engine optimization (SEO), social media and quality content to your advantage. But how is it done and what do those things even mean? Well, here are a few quality tips to get you started:

1. Search Engine Optimization. The best thing you can do to promote your business online is to create content for your site which is SEO (search engine optimization) friendly. What that means quite simply is to have certain key words which are likely to be used in a Google search laced throughout the articles on your web page. Do you run a plumbing company? Then your key words might be things like "leaky faucet" or "flood" or "burst pipe". Just use your common sense and consider what keywords your customers are likely to use to find you and incorporate those into your Internet marketing strategies.
2. Social Media. Web 2.0 is here in the form of behemoths such as MySpace, Facebook, LinkedIn and Twitter. In order to gain the most benefit from your Internet marketing dollars, you'll need a presence on the various social networks. However, starting an account in your company's name will do you no good and may get you banned from some networks. On the other hand, if you have an account in the name of an employee, you can use the networks to your advantage. Here's how:
Let's say our theoretical plumber sees someone who has a simple and easily fixed problem with a leaky faucet. Instead of offering his professional services, he simply offers friendly advice and tells the unfortunate soul how to fix the problem. Our potential customer will then want to know who his benefactor was. When he sees it's a professional plumber who could easily have charged him for his advice, who do you think he's going to call when he has a problem he can't fix on his own? On the other hand, if our professional plumber had offered to come down and fix the problem as a plumber, he would have lost the customer because he would have been seen as an intruder rather than someone simply offering friendly advice.
3. Content is king. You hear it all the time and it's so true. To understand what the phrase "content is king" means, consider this: You've been reading an article here about Internet Marketing. If the material was boring, poorly written or had lots of spelling or grammatical mistakes, you'd have left by now. However, you've stuck with me to the end because the content was interesting and offered you solid value. Want to keep people at your site? Then a key component of your Internet marketing strategy must be quality content that is interesting to read and will not have people move on to the next site on the Google search results.

Finish Your Fleet with Section 179
Businesses can deduct the full purchase price of any FleetBoss GPS system equipment purchased or financed during the tax year...

Want to equip the rest of your fleet with a FleetBoss system before 2010? When you invest in FleetBoss GPS Fleet Management, odds are good that you'll qualify to receive a generous tax break designed specifically to help companies invest in technology and their business. courtesy of Section 179.

What is the Section 179 Deduction?  The good news is Section 179 Deduction is not some arcane or complicated tax code. Essentially, Section 179 of the IRS tax code allows businesses to deduct the full purchase price of qualifying equipment purchased or financed during the tax year. That means that if you buy (or lease) a piece of qualifying equipment, you can deduct the FULL PURCHASE PRICE from your gross income. It's an incentive created by the US Government to encourage businesses to buy equipment and invest in themselves.  

Section 179 works like this:  When your business buys certain pieces of equipment such as a FleetBoss vehicle unit, it typically gets to write it off a little at a time through depreciation. In other words, if your company spends $50,000 on a vehicle, it gets to write off  $10,000 a year for five years (these numbers are only meant to give you an example and are not accurate figures.)

Now, while it's true that this is better than no write off at all, most business owners would really prefer to write off the entire equipment purchase price for the year they buy it. In fact, if a business could write off the entire amount, they might add more equipment this year instead of waiting. That's the whole purpose behind Section 179.  

Limits of Section 179: Section 179 does come with limits - there are caps to the total amount written off ($250,000 in 2009), and limits to the total amount of the equipment purchased ($800,000 in 2009.) The deduction begins to phase out dollar for dollar after 800k, so this makes it a true small and medium-sized business deduction.

in 2009, it is important to remember that businesses exceeding the $250k deduction limit can take a bonus depreciation of 50% on the amount that exceeds the limit as well as take the normal depreciation on the rest.

Who Qualifies for Section 179? All businesses that purchase or finance less than $800,000 in business equipment should qualify for the Section 179 deduction. In addition, most tangible goods qualify for the Section 179 deduction. To qualify for the Section 179 deduction; the equipment purchased must be placed into service between January 1, 2009 and December 31, 2009. The deduction begins to phase out if more than $800,000 of equipment is purchased and downscales to a dollar for dollar scenario,
Leasing and Section 179: FleetBoss offers several financing programs to any business wishing to add on or finish their fleet by year end. Businesses wishing to finance can still take full advantage of the Section 179 deduction. In fact, leasing equipment with the Section 179 deduction in mind is a preferred financial strategy for many businesses as it can significantly help not only with cash flow, but with profits as well. 
Non-Tax | Capital Lease: One of the more popular financing programs are the many options of the non-tax capital lease which allows you to take full advantage of the Section 179 deduction while making smaller payments. With a non-tax capital lease you can acquire and write off $250,000 worth of equipment this year, without actually spending $250,000 this year. A small business that is managing cash flow can leverage a non-tax capital lease and still take the Section 179 Deduction.

Examples of non-tax capital leases include a $1.00 Buyout, and a 10% Purchase upon Termination (PUT) Lease. In many cases, the amount you save in taxes will be MORE than the total of your first year's payments. 
Equipment Financing: You may also obtain your FleetBoss system using an Equipment Finance Agreement (EFA) and still take the Section 179 Deduction. 
Advantages of Leasing and Financing:  The obvious advantage to leasing or financing equipment and then taking the Section 179 deduction is the fact that you can deduct the full amount of the equipment, without paying the full amount this year. The amount you save in taxes can actually exceed the payments, making this a very bottom-line friendly deduction. Yes, you are reading this correctly - in many cases the deduction will actually be profit. 

The Economic Stimulus Act of 2008 and 2009's Section 179:  The Section 179 Deduction has been significantly enhanced by the Economic Stimulus Act of 2008, and now extended an additional year by the American Recovery and Reinvestment Act of 2009, giving businesses an incentive to invest in themselves by purchasing or leasing new equipment.

The specific impact the Economic Stimulus Act has had on the Section 179 deduction is related to the dollar limits of the deduction. The previous dollar limits were a $125,000 limit on the deduction and the total amount of equipment purchased could not exceed $500,000. The Economic Stimulus Act raised these limits significantly. The new deduction limits are $250,000 on the deduction, and the total amount of equipment purchased cannot exceed $800,000.

Act Now: As of this writing, the American Recovery and Reinvestment Act of 2009 has extended the one-year increase through the end of 2009. Unless it is extended, the Section 179 Deduction phases out completely in 2010.. Please contact your FleetBoss representative for a special "finish your fleet" offer and for more information on using your Section 179.  If you want to take advantage of the higher limits, you need to act before the end of this year.

Please remember to always consult your tax advisor regarding this or any tax item.

GPS In The News
Wife catches lawsuit instead of cheater

China Post
In late April, Gao noticed an extra electric wire in the car and with the help of mechanics, discovered the wire was connected to a GPS tracking device and ...

Isn't it romantic? Lingerie from Brazilian line LindeLucy comes equipped with GPS tracking device.

New York Daily News
BY Tracy Miller The 'Find Me If You Can' line from LindeLucy lingerie (above) features a GPS tracking device that can be turned off by the user. ...

Please, let's not go Dutch

Stockton Record
The Dutch government is about to bill its citizens for every mile they drive and do that by tracking vehicle movements with a GPS monitoring system. ...

Sierra resorts ready for promising ski season

San Jose Mercury News
Homewood: Children enrolled in ski and snowboard programs will be outfitted with GPS tracking devices so that their location can be tracked at all times. ...

Tech Corner
Tech Tip
Security Measure:
Do not divulge your password to anyone when setting up your online GPS vehicle tracking software. Your vehicle tracking system may have vital information concerning your business assets such as your hard earned customer locations. If you have an employee that leaves your company and has access to GPS software, be sure to change the password immediately. Procrastinating in this area can lead to catastrophic consequences. I cannot emphasize security enough.  Please give your GPS vehicle tracking software the same security measures as you give the rest of your business.

Floyd Honeycutt
Vice President of Operations

 Free Monitoring!

Refer a new customer to FleetBoss and receive one free month of monitoring for each vehicle unit activated. Contact your FleetBoss representative or e-mail sales@fleetboss.com,11 yrs
Customers like you deserve the most generous referral rewards program in the GPS industry. So we want to help you receive hundreds of dollars worth of free monitoring.

Just tell other businesses about FleetBoss and how much you value your GPS solution. When they buy from us, you get a free month of monitoring for every unit they purchase. For example, if a referred client buys 10 units from us, you get 10 unit's worth of one month monitoring free.
Offer Expires: February 1, 2010