Greetings!

What's New At Ideas People Media

When you think of Ideas People, think reach...

According to Nielsen @Plan Rel1 2012, Ideas People Channel reaches more business decision makers than any of these business and finance specific publishers. We also have the most reach when it comes to high-income individuals, and opinion influencers.

 

New Advertisers This Month                
BlackRock
Eloqua
Harper Collins 

Ideas People Goes Mobile!

Ideas People Mobile is growing as more of our audience is consuming content on their smart phones and at the same time more video content is being consumed on tablets.

Join us this month at the Mobile & Social Entertainment Summit in New York on June 28 where our VP, Head of Business St�phane P�re is a panelist addressing: Mobile Ad and App Reality Check: What is Really Working and Why?

  

 

 

Tracking the "Do Not Track" Controversy

The controversy surrounding "Do Not Track" has reached it's boiling point. Last weekend Microsoft struck a match when it announced that IE10 will have a DNT setting per default.  

Read More From the Desk of St�phane P�re...
  
Planner Profile
 
Erica Plotkin

 

Ideas People: Tell us a little bit about your career background.  

Erica: I began my career struggling to find a job in a down market. After several interviews for odd jobs, I landed at a company that specialized in email marketing and lead generation. In essence, I was a spammer. I coded and sent 1B emails a week, managed the CRM for a search engine, assisted in Co-Registration lead generation and learned the ins and outs of direct marketing online. One day, the Fox 5 problem solvers burst into our offices with cameras and I knew it was time to find something slightly more legitimate. I ended up at FCBi (now DraftFCB) as an assistant digital media planner working on Merck pharmaceuticals, and from there began my career in digital media. I worked my way up to planner, moved to Beyond Interactive (now Mediacom) to cover entertainment and gaming clients, moved up to become a supervisor and went to a small creative agency called True North Inc. It was there that I built a media department and trained creative and account people on Digital display and paid search. I received a call from a former colleague and interviewed for a position with Mediavest working on P&G. I jumped at the chance and spent 2 years working on CPG. My next, and last move came about 1.5 years ago, when I received a call from a recruiter to come in and meet the team at Martin. After a couple of great meetings, I made the decision to return to the full service side of the business and joined Ingenuity Media at the Martin Agency.  

 
Ideas People: What do you enjoy most about your job, and what is the biggest challenge?
Erica: What I enjoy most is the ability to work with and talk to so many different kinds of people, and learn so many new and interesting technologies, my biggest challenge usually revolves around working with so many people and keeping things organized and running smoothly when there are multiple cooks in the kitchen.
 
 
Ideas People: Where do you see the future of media and advertising heading in the next 10 years?
Erica: I definitely see DSPs having a place in the market, but in a diminished capacity. As consumers continue to curate their content and brands continue to realize the power of providing value to consumers, I think we are going to see some interesting evolutions of media planning, placements and properties. Aggregators, especially in the mobile/tablet are going to continue to grow to provide consumers what they want, when and where they want it.
 
 
Ideas People: What do you like most about Ideas People Media?  
Erica: I like the ability to reach thought leaders, the kind of people who go to the economist.com at scale and at lower cost. It's really helpful to be able to buy these audiences and sites through a 3rd party rather than having to manage 40-50 contracts for slices of inventory at a time. The ability to optimize across sites has also proven successful for us. 

What We're Reading  
 
Technology Review 
Why Publishers Don't Like Apps
Is the future all about the mobile web? 
Read Here...
 
Intelligent Life 
Facebook: Like?
Before their IPO, Intelligent Life paid a visit to the Facebook offices
 
New York Magazine
Mark Zuckerberg's Nightmare Comes to Life
Do we need to explain what this article is about?
Read Here...
 
 
New Publisher Spotlight: 

         
                   

Longon-based Prospect Magazine is the newest member of Ideas People Media. The magazine specializes in the areas of current affairs, cultural debate, economics, and politics and frequently covers science and literature - all the topics of interest to Ideas People.

 

David Hanger, Publisher commented: "Prospect is delighted to join Ideas People Channel on its launch into the UK market. We feel it is a very good fit with Prospect's reputation for excellent writing and high level of questioning debate, resulting in a readership match that is intellectually curious, opinionated and influential." 


 
Frequently Asked Questions
 
Here are some questions frequently asked by Media Planners about Ideas People Media...

 

How was the platform created?  

It all began with an audience study conducted by The Economist. They discovered that the readership was not defined by their demographics but by the way they think; they are intensely curious, they think globally and they enjoy the debate. We call them "Ideas People". We also know that The Economist is one of their favorite online destinations but not the only one. We asked them for their other favorite sources of inspiration, and recruited those publishers to join us in building an alliance ultra premium offer in the ad network space.
 

Who are 'Ideas People'?  

They are passionate about business, global politics, innovation and culture. They read books, hold passports, are college educated and politically active. They are highly opinionated and very influential. They think and act globally and use their social networks to move the world forward.

 

What types of media can you execute? 

We cover all touch points with our audience: we offer Web, mobile Web, in-app display and pre-roll. We have the ability to deliver engaging rich media ad units at scale, regardless of the digital platform.


Questions, comments, or concerns?
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Looking to advertise?
Contact Ben Rabunski, Global Sales Director
212.541.0527