Differentiate and Dominate.

-Don't do what everyone else is doing!  

Remember when...you were 8 or 9 years old, and it was so cool when you'd hear the phrase "let's pretend".  Well, let's pretend for a moment.  Let's set up the scenario.  You've been contacted for a VERY important interview.  You've waited on this moment for a while now.  It's the big day, you get in your car you head to the address listed.  Just as you pull up to the unmarked building it begins to rain.  You step out of your vehicle (hoping you're at the right location) and you make your way to the unmarked(what you believe to be the front door.)  By this time of course it's pouring rain, but you manage to get in the building unharmed, stepping just inside the door onto an old, worn out, weathered and let's just face it dirty rug remnant.  You do your best to dry your feet from the rain outside.  As you look ahead there's a friendly receptionist there to greet you with a smile.  You take a few steps toward her and it happens!  You slip and fall.  Luckily the only thing hurt was your pride.  What a great first impression you've made!  Just imagine how that interview will go?

Now let's do that again.

You've been contacted for a VERY important interview.  You've waited on this moment for a while now.  It's the big day, you get in your car you head to the address listed.  Just as you pull up to the unmarked building it begins to rain.  You step out of your vehicle(knowing you're at the right location) because you see a welcome mat with the future employer's logo just outside the front door.  By this time it's pouring, but you manage to get into the building unharmed after making your way over the welcome mat and through the front door.  Now you find yourself inside out of the rain standing on a customized logo mat welcoming you and thanking you for visiting today.  You take a moment to admire the mat and then begin to dry your feet as you normally would before making your way onto the floor(since it is raining out.)  As you look ahead there's a friendly receptionist there to greet you with a smile. You take a few steps toward her and it happens!  You give her your name, your appointment time and you're all set! 

Which interview do you think will go more in your favor?

There's a lot of you out there that think first impression makes or breaks you!  Well, what about the first impression of your business?  Wouldn't you say it could have the same effect.  Your customer or future employees first impression of your place of business could make or break you!!!  Set the tone right.  Don't have the frame of mind of "Oh, once they're here, they're here!"   That is so far from the truth.  Sure they made it in, but the question remains "Will they return?"  Atmosphere, friendliness and cleanliness set the tone for successful restaurant's, convenience stores and even medical clinics.  Greet your customer's before you even actually speak to your customers.  NO, it doesn't have to be a customized logo entrance mat, but have the proper matting down so that everyone is covered.  Find out more about the safety and liability of floor matting with Tipton Linen today.