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     Specializing in High-End Home Cinema & Recording Studio Applications    |   September 2010

In This Issue
You Say Tomato
Taking the Gold at CEDIA
Luxury Spaces
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You Say Tomato
We at PMI find there are some inconsistencies in our industry about terminology around the difference between a home theater, screening room, media room, etc.

The definitions we find provide the most clarity for professional and end-user alike are:

Screening Room (often called Home Theater) - a dedicated space for watching movies and media - Lights down, curtains open, and the entertainment begins (no dancing girls, please). The focused purpose of a Screening Room gives it the aura of exclusivity, cache, and a wonder to behold in and of its own.

Multi-Purpose Room (often called Media Room) - this type of space typically has additional functions beyond cinematic presentation; it may include living space, a bar, family play space, art gallery, perhaps even dancing girls.

Although these rooms are engineered and treated differently, it's entirely possible for them both to have stellar performance quality, depending on what the client's specific needs and desires are.

Looking specifically at two of our CEDIA award projects - one a screening room and one a media space - when all is said and done, through intelligent engineering, installation, and tuning processes, they sound and look consistent.

So, how do YOU say tomato?

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Performance Media Industries Ltd.
61 Galli Drive, Suite B
Novato, California 94949  USA

POV by Anthony Grimani
Tony headshotGreetings!

Having spent a week in Atlanta at the recent CEDIA Expo and conducting three workshops and labs, I find I always come back to a personal philosophy which is: you can never have too much education.

Even after having designed and managed over 400 AV installations, I still come upon unique challenges and complications. What we do in the field is a constant learning process in and of itself; it's the practical on-the-job training that helps us find quicker and better solutions.

Even so, I still believe in classroom education and training. At CEDIA, I present an half-day Home Theater Design Lab which is completely hands on. I have instructors act as a client family who describe what their goals and dreams are for their imaginary space. Then we walk participants through the whole process, soup to nuts - from processing the clients' input, to building an architectural plan, through to participants presenting their work at the end of the lab, for which we provide constructive feedback.

I believe the high level of attendance, and the questions that come out of these sessions, are proof of how much there is still to be learned - and taught. It's an ongoing process, and one that I feel we should all commit to no matter how busy we get with the work at hand. CEDIA offers various levels of continuing education for integrators, installers, and more. Take advantage of it. Be the best YOU can be.
Taking the Gold at CEDIA Expo
The dust has settled on yet another
Pictured L-R: Jeff Zemanek (Lutron), Ken Erdmann (CEDIA Chairman), Fred Ampel (Technology Visions), Anthony Grimani
successful CEDIA show, and we're proud of the awards we won and of the partners we share them with. And we're very proud of our own Anthony Grimani who was this year inducted into the CEDIA Fellows program which honors longtime CEDIA members and volunteers who have contributed significantly to the association's success. Well done, all!

Following are descriptions and a few photos of the award projects we were involved with.
  • Best Media Room Overall Winner - 6 seat multi-purpose room with Audio Images in Orange County, California (pictured below).
  • Large Home Theater Level IV/Gold Technical Design - 12-seat screening Room with Audio Images in Orange County, California (pictured below).
  • Integrated Home Level V/Gold Technical Design - screening room with Aurant in Park City, Utah.
  • Integrated Home Level VI / Bronze Technical Design - 12 seat screening room with Engineered Environments in Kona, Hawaii (pictured below).
  • Media Room / Gold Technical Design - 6 seat multi-purpose room with Audio Images in Orange County, California.

Best Media Room Overall Winner & Gold Award for Best Media Room Technical Design
Lee theater

Gold Award for Large Home Theater Level IV Technical Design
Jones media room

Gold Award for Integrated Home Level VI Technical Design
Luxury Spaces
For our latest killer app project, we started with an A-list Hollywood client who wanted to build an outdoor cinema ... on his tennis court!

Working with Justin Lesky of The Digital Home Connection (Santa Monica, CA), what seemed like a pretty straight-forward project at first, became a major engineering effort.

Let's start with the 40' x 6' x 8' trench that had to be dug to sink the projection screen and lift mechanism that rises 30' out of the ground. Then we designed a replica of the Tuscan-style residence to house the projector, complete with its own air-conditioned ventilation. We acoustically treated the existing structure of the tennis court to reduce echo pinging off the walls, and to keep the sound from leaking into the swank neighborhood.

Early stages of building outdoor screening room in tennis court at Hollywood Hills home.
This extraordinary space also includes a 7.1 channel sound system with three Meyer Sound outdoor-rated cinema speakers, five giant subwoofers to generate 110 dB of clean bass SPL (sound pressure level), and 24 surround speakers for smooth envelopment of the center court listening area. A 35' wide perforated projection screen by Stewart Filmscreen, and a 20,000 lumens / 4k Sony digital cinema projector provide the stunningly sharp and bright picture. Now that's entertainment!

To see and read more detail about this project as it nears completion, visit our blog for more photos and descriptions. We'll continue to keep you in the loop as the story unfolds.