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|PMI Designs Listening Rooms for Magnolia Design Centers|
|Magnolia has contracted PMI Ltd.
to design listening rooms at four of its northern California design centers
(San Francisco, San Carlos, Roseville, Mission Valley).|
Best Buy® stores, these four Magnolia Design Centers will feature premier-quality
stations with four listening axes to deliver optimal sound performance from any
location or direction in the room. |
Listening room design for Magnolia in Mission Valley
Using their extensive technical
knowledge and expertise in the engineering of high quality listening rooms, our
PMI team has designed and specified acoustical tuning systems to suit each
room's size and needs. The systems are supplied by MSR Acoustics,
using a combination of Sonata and Symphony modules from their new Dimension4™ line.
Roseville and San Carlos
locations will be open to the public beginning September 23rd; San Francisco
and Mission Valley locations will open October 21st. For more information, visit Magnolia online.
For more information on PMI services, or for customer support, please contact us directly:tel +1 415 883 1476
fax +1 415 883 8147
Performance Media Industries Ltd.
61 Galli Drive, Suite B
Novato, California 94949 USA
Message from Anthony Grimani
As we start inching into fall
(which is much less dramatic here in Northern California than other places
around the globe), we're ramping up our communications to customers, dealers,
friends and neighbors to share some exciting developments and stories about the
technologies, products, systems, and spaces we're creating. In addition to this
monthly news brief, we now have active pages on Facebook, Twitter, and YouTube,
so please click the links to the left and have a peek at what we're up to.
On our website, you'll also find
links to helpful articles, white papers, and how-to's, all meant to educate and
inspire everyone from the most sophisticated installer and dealer, to the eager
enthusiast. If there's anything in particular you want to know more about,
there are several ways now that you can connect with us - comment on our
Facebook page or our YouTube channel, send us a Tweet or email, or even an old
fashioned phone call! We do want to hear from you - we want our shared
experience to be interactive, interesting, maybe even provocative, and always
Anthony Grimani Conducts CEDIA Workshops at September Expo|
(Custom Electronic Design & Installation Association) produces the
industry's foremost event for residential AV specialists. The CEDIA Expo runs
September 22-26, 2010 in Atlanta, Georgia. If you're looking for high-value educational opportunities, Anthony Grimani
will be sharing his extensive expertise in the following CEDIA Expo workshops:
Intensive Home Theater Acoustics
Wednesday, September 22 @ 8:00
am - 6:00 pm (room B216)
workshop is the most comprehensive home theater acoustics course in the
industry. It will cover the basic theory and carry through to the full acoustic
design process. Attendees will receive the 5.1 Audio Toolkit test and
calibration DVD, and an advance copy of the book on home theater audio
calibration written by Anthony. Read more at CEDIA online.
Advanced Home Theater Design Lab
Thursday, September 23 @ 1:00
- 5:00 pm (room B302)
This course provides
info about room layout and dimensioning, including placement of seats, audio
and video equipment selection, positioning of equipment (screen, loudspeakers,
subwoofers) and acoustical treatments. Participants are expected to already
have substantial requisite knowledge of home theater design. Read more at CEDIA online.
Home Theater Acoustical Treatments
Friday, September 24 @ 1:00 -
4:00 pm (room B301)
discover how to identify and tame sound reflections through the use of
absorbers, diffusers, bass traps, and other specialty devices. Learn how to
tweak a room and maximize the prime listening zone through proper use of
acoustical treatments and tuning systems. Read more at CEDIA online.
Grimani Encourages South American Dealers to Step Outside the "Box"
In July, Anthony traveled to Brazil
and Argentina, conducting workshops for CEDIA on all aspects of designing and
engineering high-end home theaters. The South American audiences were
interested and inspired by the information presented because it helped them see
beyond the scope of just selling "boxes."
It's an all too familiar story we
hear, where installers are so focused on selling the gear, they don't see how
much more value they could be offering if they were to position themselves as
being able to deliver the complete experience. Homeowners today are looking for
lifestyle value, not just a stack of electronic equipment. They want some style to
the room they're turning into a home cinema or media space; they want it to
look great and deliver the entertainment experience they've dreamed about, and
they want the ease of push-button programming and use. This was exciting for
attendees to hear about, and they seemed eager to start thinking outside the
box (yes, pun intended).
Residential Systems magazine has
published two articles by Anthony on this topic - one is "Let's Talk Money" (July 2010 issue)
and the other is "Spec It First" (August 2010 issue)
. The take-away
here is that when working with high-end environments, the media space should be
in step with the quality and value of the rest of the home. As Anthony says "once
you get away from talking myopically about how much each piece of equipment
costs, and instead start relating the room budget to match the balance of the
home's lifestyle price tag, your client will see the expense in a whole new
Think about it, $300k for a big
screen with speakers would seem crazy expensive to pretty much anyone - on the
other hand, $750k for the entire experience space would seem fully acceptable
in luxury residential environments. It's definitely a shift in approach, and
one that yields a win-win for installer and client.
this regular monthly feature, we will profile unique rooms, applications, and solutions.
with California homeowners who were looking to upgrade their basic AV system,
PMI offered various solutions to maximize the space and performance output,
while retaining the its primary purpose as a living room. PMI delivered a
realistic cinema experience in a cozy, practical living room, with a system
that was easy for the whole family to use and enjoy. The flexibility of the
build and the discreet installation of all the equipment, combined with the
superb finish and sound, created a space this California family still enjoys
five years later.
just love watching movies, and we love sports so we wanted to spice things up.
Originally all I wanted was a simple TV and one remote control. But Anthony and
his company came in and showed us the next level - they showed us what the next
step could be to make it really a good experience of watching a movie. People
come over it's a nice cozy living room - we watch movies, kids watch their
shows, it's a very flexible system. We didn't want to take out a room and just
have a theater, it doubles as a normal living room and when we turn it on, the
curtains close down, we relax... we push a button and it's a great experience!" ~Homeowner
To watch this video feature, click here