While you read these points, think about applying the ideas in traditional ways (phone calls, meeting face to face, printed marketing collateral, etc.), but also open your mind to using the power and speed of the internet.

Tip 1. Market For Your Customers and Potential Customers

You have a business idea that you think should really work. You run it by a few friends, family, or non-target-market people who give you the

Get help with market research

thumbs up. But do they really know? Only your target customers know if it will work.

Large companies will often do "market research" to test an idea. Small companies, even with fewer resources, need to do some test marketing. If you're not sure how, either "Google it," or find a marketing consultant that can help get you started. Make it part of your business processes.

Tip 2. You Must Answer These Four Critical Marketing Questions for the Customer

1. What's This About? Taking that "idea" from Tip #1, make sure it's clear what you're offering. Catch their eye, their attention, their imagination, but don't be overly cute about it. Whether it's a new product, a new service, a new price, be straight forward. If it sounds too good to be true, people will probably ignore it.
2. What's in it for Me? Make sure the benefits are clearly stated and not left to implications and guessing. People will come to you in different stages of readiness. Again, be straight-forward with them, and offer to help them as necessary. "If you're not sure about choosing a color, our trained interior decorators can meet with you to discuss your ideas for no cost and no obligation" or "If cost is a concern, get a free quote."
3. Can I Trust You? Don't be anonymous. Use your picture on your business cards, web pages, or other printed materials. I don't believe it needs to be professionally done like a banker or real estate agent, but make sure it's "business appropriate." (I've seen some pretty bad pictures used on the web and even if their posting was good, they lose points with me for showing they don't care what their picture looks like.) Also, make it easy for people to contact you. Don't hide the contact information on some obscure webpage. Put it on every page. 
4. Do I Feel Good About This? If you've done everything well up to this point, your customer should be feeling pretty good about working with you, seeking your services, or buying a product from you. All things being equal, if they "felt" better about you than your competitor, don't you think they're more likely to continue with you? (Unless Guido is twisting their arm.)

Tip 3. Always Include These Three Key Elements in Your Marketing Messages

1. Powerful Headline. Thіѕ grabs thеіr attention аnԁ lets thе reader know whаt уου саn ԁο fοr thеm; thе hυɡе benefit. Sау whаt thе Ɩаrɡеѕt benefit іѕ up front. Mаkе іt аbουt thеm. Uѕе attractive words that encourage them to read on. For example, which of the following phrases better states the benefit to the customer: "Huge Fall Shoe Sale!" or "Round Out Your Fall Wardrobe with Discounts on Name Brand Shoes"?

   Create a call to action

2. Compelling Call to Action. Make it clear what you'd like them to do next: Make an appointment? Give you a call? Order on-line? Print out a coupon? Fill out a form for follow-up? This can be made even easier on-line with the push of a button or the click of a link.
3. Offer Them Multiple Contact Methods. Again, make it easy for people to contact you in the style they feel the most comfortable. Offer alternative methods: phone, email, business address. Don't hide the contact information. Personally, I think they should be able to find contact information in 15 seconds or less on a website.

Tip 4. Create a System

If in your current business processes you've been skipping over some of the advice above, this may seem somewhat burdensome, but start somewhere. Then, implement it in such a way as to make it repeatable and automatic.

A way to make it more systematic for you is to always be asking yourself: "And then what do you want them to do?" "And then what?" etc. Keep challenging yourself to come up with the answers.

Tip 5: Follow-up

Contact your leads within 24 hours. If you don't, someone else already has.  

Follow up with your customers

• Say thanks,
• Send follow-up information,
• Send a discounted follow-up offer, or
• Add them to your contact list

Nuture the customer relationship.

Summary

Thеѕе elements wіƖƖ mаkе a great ԁіffеrеnсе between struggling tο ɡеt clients аnԁ becoming successful іn marketing уουr products and services. Thеу аrе worth investing уουr best efforts аnԁ getting thе support уου need tο implement thеm effectively.