In case you haven't noticed, Facebook, Twitter, and YouTube are prevalent in our vernacular these days. They should also be prevalent in your "business vernacular."

You could be directing followers to your website through Facebook and Twitter. You could be demonstrating products, techniques, and services through YouTube. You could be an expert in your field through your very own blog! And, email marketing is much cheaper than direct mail, newspaper ads, or flyers. Have you incorporated these tools into your business model?

There are 2 very significant changes I want you to think about:

1. many tools are now do-it-yourself, and
2. many of these tools allow you to spread the word on-line ("go viral") through "Share," "Like," "Recommend," and "Forward to a Friend" buttons.

I'll be using these tools myself. So follow me on Facebook and Twitter. I'll be sending occasional brief, but informative newsletters like this one. For more frequent, informal updates, check out my blog. And feel free to share, like, recommend, or forward the information to your friends and colleagues.