It's Not Too Late to Get Rover Ready for the Iron Bowl!
 Starting at 10am on Friday morning and lasting until kick-off of the game, all Alabama and Auburn memorabilia for dogs is 30% off! This includes collars, leashes, pom pom scarves and hair barrettes, jerseys, fleece jackets and toys. Supplies are limited so get here as soon as we open at 10am to make sure your furry friend is sporting the right colors for the big game. For those taking advantage of the early bird specials elsewhere, we'll have hot chocolate and pastries to help you get a little second
wind to carry you through til kick-off!
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It's Beginning to Look a Lot Like Christmas!
For those who can't think about Christmas until the turkey is eaten and the football games have started, you are in luck! All Christmas merchandise at Generation Dog will be 20% off ALL DAY LONG on Friday, November 27th. We are open from 10am - 6pm so come by to save on collars, leashes, t-shirts, ornaments, toys, treats and more to get your best canine companion in the holiday spirit.
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