A well-known financial expert was asked to make an important talk for an audience of several thousand people. He hired a respected, albeit stylized, presentations coach to spiff up the talk. To test it out, the expert invited a group of people to a dress rehearsal. Across the board, the feedback was consistently clear about what needed to be changed.
It was the stuff, as it turned out, that the presentations coach fine-tuned. The speaker had stopped being himself, instead, taking on the inauthentic persona of that particular coach.
It just doesn't work to be anything but true to yourself.
Alex B. Ramsey September 24, 2009
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