When thinking about content, ask yourself the question, "What is the most important decision this audience must make relative to my topic?"

 

     In other words, get really clear about what they need to hear to move forward.  Asking this question will help you focus your message on just what is relevant. 

 

 

Alex B. Ramsey                                   September 17, 2009

    

 

For more Alex "intelligence," read Leadership Mojo , her blog at www.alexramsey.com.